Brand page · Shoes · United States
Relay Goods: 212k visits a month, 114 active Meta ads, Gravity score 553.
Relay Goods — RELAY is a company that sells pre-owned high-performance footwear sourced from online returns and surplus inventory from authorized dealers, offering savings to athletes. In September 2026 relaygoods.com drew an estimated 212k visits, down 9% on the month before. It ranks #157 of 6,771 Shoes brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 259 peers: Shoes brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
RELAY is a company that sells pre-owned high-performance footwear sourced from online returns and surplus inventory from authorized dealers, offering savings to athletes.
01 · Traffic
How much traffic Relay Goods gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Relay Goods drew an estimated 212k visits in September 2026, down 9% on the month before and up 14% over three months.
- Worldwide#50,010of 4.5m sites · Top 5%
- In United States#16,383of 1.2m sites · Top 5%
- Shoes, worldwide#1,008of 46,962 brands · Top 5%
- Shoes, United States#157of 6,771 brands · Top 5%
212k
estimated visits in September
1 mo ▼ −9.2%4 mo ▲ +14.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Relay Goods.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Relay Goods holds 3.3 out of 5 on Trustpilot over 2 reviews, 2 of them in the last twelve months: 50% of customers give five stars and 50% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Relay Goods sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Relay Goods sells on Shopify, 6% of its catalogue in stock. The best seller is Feetures Elite Ultra Light No Show Tab, at US$11.99, followed by Currex RunPro Dynamic Insoles and Relay Goods Midweight Running Socks.
#1Feetures Elite Ultra Light No Show TabRelay GoodsUS$11.99In stock
#2Currex RunPro Dynamic InsolesRelay GoodsUS$39.99In stock
#3Relay Goods Midweight Running SocksRelay GoodsUS$10.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Relay Goods in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 20% of the catalogue
- In stock
- 6%
- Upper price quartile
- US$99.99
- Currency
- USD
04 · Ads
What Relay Goods is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Relay Goods runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since September 2022 (image, text, video).
Try Before You BuyRelay Goods6 Oct 2026image
Women's Skechers Go Run Persistence, Blue, 11 B MediumRelay Goods4 Oct 2026image
Women's Skechers Go Run MaxRoad 4+, Navy/Mint, 11 B MediumRelay Goods4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Relay Goods LLCverified
Text ad20 Oct 2026Relay Goods LLCverified
Text ad20 Oct 2026Relay Goods LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Relay Goods.
The creators who tag @relaygoods on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @relaygoods on Instagram, led by Kristen Gingrich LCSW, CADC, CCS (321k followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKristen Gingrich LCSW, CADC, CCS@notyouraveragethrpst · 🇺🇸 US | Psychology mental health Creator | 321k | 1.2% | 1 | Tagged @relaygoods |
06 · Competitors according to Gravity
Who Relay Goods competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Relay Goods among Shoes brands in United States. The closest is Brooks ReStart, then newbalancereconsidered.com, GrailNation, stadiumgoods.com, KICKSOWN, Shelflife.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Brooks ReStartrestart.brooksrunning.com | |||||||
| newbalancereconsidered.comnewbalancereconsidered.com | |||||||
| GrailNationgrailnation.shop | |||||||
| stadiumgoods.comstadiumgoods.com | |||||||
| KICKSOWNkicksown.com | |||||||
| Shelflifeshelflife.co.za |
07 · Company
The company behind Relay Goods.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Relay Goods is a company based in Richmond, United States, founded in 2010 according to LinkedIn, on a domain registered in December 2018. It employs about 27 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Richmond
- Founded
- 2010, per LinkedIn
- Domain registered
- 6 Dec 2018
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 27 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- relaygoods.com · Shopify · USD
- Catalogue
- 181 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Relay Goods
What people ask Google about Relay Goods.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Relay Goods legit or a scam?
According to Gravity by Benchr, Relay Goods is a brand based in Richmond, United States: its website has existed since December 2018, it sells on a Shopify store, it employs 27 people on LinkedIn, it has 11,198 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Relay Goods?
RELAY is a company that sells pre-owned high-performance footwear sourced from online returns and surplus inventory from authorized dealers, offering savings to athletes. Gravity by Benchr classifies it under Shoes, with Shoes making up 88% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Relay Goods prices: how much is it?
Relay Goods' best seller, Feetures Elite Ultra Light No Show Tab, sells US$11.99 on relaygoods.com. 6% of the catalogue is in stock. Gravity does not track prices daily: check relaygoods.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Relay Goods discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Relay Goods advertises on Facebook and Instagram and on Google, where its offers often run. Check relaygoods.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Relay Goods?
Relay Goods sells on its own website, relaygoods.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Relay Goods?
Gravity by Benchr records a company based in Richmond, United States, founded in 2010 according to LinkedIn, on a domain registered in 2018, with 27 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Relay Goods doing well?
Yes. Gravity by Benchr estimates about 211,800 visits to relaygoods.com in September 2026, down 9% in a month and up 14% over three months. Relay Goods ranks #157 of 6,771 Shoes brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Relay Goods use?
Gravity by Benchr identifies relaygoods.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Relay Goods' ad budget?
Gravity by Benchr does not publish a spend figure for Relay Goods on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in United States?
Among Shoes brands in United States in the Gravity by Benchr index, Relay Goods ranks #157 of 6,771 by estimated traffic. Its closest competitors on the same market are Brooks ReStart, newbalancereconsidered.com, GrailNation, stadiumgoods.com and KICKSOWN. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Relay Goods.