Brand page · Personal Care · United States
rem beauty: 316K visits a month, 62 active Meta ads, Gravity score 589.
rem beauty — r.e.m. beauty is a vegan and cruelty-free makeup brand created by Ariana Grande, offering high-performing eye, face, and lip products that blend otherworldly ideas with real-world innovation to inspire creativity. In September 2026 rembeauty.com drew an estimated 316K visits, down 29% on the month before. It ranks #242 of 33,626 Personal Care brands in United States and holds a 2.1 Trustpilot rating over 17 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
r.e.m. beauty is a vegan and cruelty-free makeup brand created by Ariana Grande, offering high-performing eye, face, and lip products that blend otherworldly ideas with real-world innovation to inspire creativity.
01 · Traffic
How much traffic rem beauty gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
rem beauty drew an estimated 316K visits in September 2026, down 29% on the month before and down 30% over three months.
- Worldwide#35,993of 4.5M sites · Top 1%
- In United States#11,685of 1.2M sites · Top 1%
- Personal Care, worldwide#1,514of 215,119 brands · Top 1%
- Personal Care, United States#242of 33,626 brands · Top 1%
316K
estimated visits in September
1 mo ▼ −29.1%4 mo ▼ −29.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about rem beauty.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
rem beauty holds 2.1 out of 5 on Trustpilot over 17 reviews, 4 of them in the last twelve months: 24% of customers give five stars and 65% one star. That volume places rem beauty in the top 50 % of the 270,321 Trustpilot pages in the Gravity index. On Google, rem beauty scores 4.8 over 10 reviews.
Cosmetics Store Beauty Product Supplier Beauty Supply Store Cosmetics Industry
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What rem beauty sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
rem beauty sells on Shopify, 94% of its catalogue in stock. The best seller is glossy balm, at US$20.00, followed by matte lipstick and highlighter topper.
#1glossy balmrem beautyUS$20.00In stock
#2matte lipstickrem beautyUS$19.00In stock
#3highlighter topperrem beautyUS$28.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places rem beauty in its comparison group.
- Average rating
- 4.77 / 5
- Rated products
- 95% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$52.75
- Currency
- USD
04 · Ads
What rem beauty is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
rem beauty runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since July 2024 (image, text, video).
cushiony comfortrem beauty6 Oct 2026image
instant lift and lengthrem beauty6 Oct 2026image
buttery and blurring 🤍rem beauty6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Forma Brandsverified
Image ad20 Oct 2026Forma Brandsverified
Text ad20 Oct 2026Forma Brandsverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about rem beauty.
The creators who tag @r.e.m.beauty on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who rem beauty competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for rem beauty among Personal Care brands in United States. The closest is Beauty Creations, then e.l.f. Cosmetics, COVERGIRL, maybelline.it, essence makeup, wet n wild Beauty.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Beauty Creationsbeautycreationscosmetics.com | |||||||
| e.l.f. Cosmeticselfcosmetics.com | |||||||
| COVERGIRLcovergirl.com | |||||||
| maybelline.itmaybelline.it | |||||||
| essence makeupessencemakeup.com | |||||||
| wet n wild Beautywetnwildbeauty.com |
07 · Company
The company behind rem beauty.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
rem beauty is a company based in New York, United States, founded in 2022 according to LinkedIn, on a domain registered in August 2019. It employs about 67 people, is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2022, per LinkedIn
- Domain registered
- 15 Aug 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 67 on LinkedIn
- Funding stage
- Seed · last deal: seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rembeauty.com · Shopify · USD
- Catalogue
- 46 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about rem beauty
What people ask Google about rem beauty.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is rem beauty legit or a scam?
According to Gravity by Benchr, rem beauty is a brand based in New York, United States: its website has existed since August 2019, it sells on a Shopify store, it employs 67 people on LinkedIn, it has 2,600,896 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about rem beauty?
Customers rate rem beauty 2.1 out of 5 on Trustpilot over 17 reviews, 4 of them in the last twelve months: 24% give five stars, 65% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. On Google, rem beauty scores 4.8 over 10 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does rem beauty sell?
r.e.m. beauty is a vegan and cruelty-free makeup brand created by Ariana Grande, offering high-performing eye, face, and lip products that blend otherworldly ideas with real-world innovation to inspire creativity. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 65% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
rem beauty prices: how much is it?
rem beauty's best seller, glossy balm, sells US$20.00 on rembeauty.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check rembeauty.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a rem beauty discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: rem beauty advertises on Facebook and Instagram and on Google, where its offers often run. Check rembeauty.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy rem beauty?
rem beauty sells on its own website, rembeauty.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind rem beauty?
Gravity by Benchr records a company based in New York, United States, founded in 2022 according to LinkedIn, on a domain registered in 2019, with 67 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is rem beauty doing well?
Not at the moment. Gravity by Benchr estimates about 315,800 visits to rembeauty.com in September 2026, down 29% in a month and down 30% over three months. rem beauty ranks #242 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does rem beauty use?
Gravity by Benchr identifies rembeauty.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since July 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does rem beauty spend on Meta ads?
Gravity by Benchr does not publish a spend figure for rem beauty on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, rem beauty ranks #242 of 33,626 by estimated traffic. Its closest competitors on the same market are Beauty Creations, e.l.f. Cosmetics, COVERGIRL, maybelline.it, essence makeup. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with rem beauty.