Brand page · Personal Care · United States
essence makeup: 350K visits a month, 57 active Meta ads, Gravity score 652.
essence makeup — Essence Cosmetics is an award-winning makeup brand known for providing innovative, cruelty-free beauty products at very affordable prices. In September 2026 essencemakeup.com drew an estimated 350K visits, up 18% on the month before. It ranks #222 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Essence Cosmetics is an award-winning makeup brand known for providing innovative, cruelty-free beauty products at very affordable prices
01 · Traffic
How much traffic essence makeup gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
essence makeup drew an estimated 350K visits in September 2026, up 18% on the month before and up 32% over three months.
- Worldwide#33,124of 4.5M sites · Top 1%
- In United States#10,756of 1.2M sites · Top 1%
- Personal Care, worldwide#1,372of 215,119 brands · Top 1%
- Personal Care, United States#222of 33,626 brands · Top 1%
350K
estimated visits in September
1 mo ▲ +18.0%4 mo ▲ +32.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about essence makeup.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
essence makeup holds 2.3 out of 5 on Trustpilot over 9 reviews, 5 of them in the last twelve months: 11% of customers give five stars and 78% one star.
Beauty Product Supplier Beauty Supply Store Cosmetics and Perfumes Supplier Cosmetics Industry Cosmetic Products Manufacturer Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What essence makeup sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
essence makeup sells on Shopify, 99% of its catalogue in stock. The best seller is lash princess false lash mascara, at US$4.99, followed by extreme shine lipgloss and lash princess false lash effect mascara waterproof.
#1lash princess false lash mascaraessence makeupUS$4.99In stock
#2extreme shine lipglossessence makeupUS$3.99In stock
#3lash princess false lash effect mascara waterproofessence makeupUS$4.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places essence makeup in its comparison group.
- Average rating
- 4.71 / 5
- Rated products
- 89% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$5.99
- Currency
- USD
04 · Ads
What essence makeup is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
essence makeup runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2025 (image, text, video).
Precision Meets Coverageessence cosmetics5 Oct 2026image
Eyes That Do Moreessence cosmetics3 Oct 2026image
Precision Meets Coverageessence cosmetics1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Cosnova Incverified
Text ad20 Oct 2026Cosnova Incverified
Text ad20 Oct 2026Cosnova Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about essence makeup.
The creators who tag @essencemakeup on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who essence makeup competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for essence makeup among Personal Care brands in United States. The closest is rem beauty, then Catrice Cosmetics, Contém1g, Maybelline New York, questionbeauty, lookfantastic.fr.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| rem beautyrembeauty.com | |||||||
| Catrice Cosmeticscatricecosmetics.com | |||||||
| Contém1gcontem1g.com.br | |||||||
| Maybelline New Yorkmaybelline.es | |||||||
| questionbeautyquestionbeauty.com | |||||||
| lookfantastic.frlookfantastic.fr |
07 · Company
The company behind essence makeup.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
essence makeup is a company based in New York, United States, on a domain registered in November 2013.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- Data not available
- Domain registered
- 4 Nov 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- essencemakeup.com · Shopify · USD
- Catalogue
- 165 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about essence makeup
What people ask Google about essence makeup.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is essence makeup legit or a scam?
According to Gravity by Benchr, essence makeup is a brand based in New York, United States: its website has existed since November 2013, it sells on a Shopify store, it has 546,151 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is essence makeup known for?
Essence Cosmetics is an award-winning makeup brand known for providing innovative, cruelty-free beauty products at very affordable prices Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 93% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does essence makeup cost?
essence makeup's best seller, lash princess false lash mascara, sells US$4.99 on essencemakeup.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check essencemakeup.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
essence makeup promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: essence makeup advertises on Facebook and Instagram and on Google, where its offers often run. Check essencemakeup.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy essence makeup?
essence makeup sells on its own website, essencemakeup.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind essence makeup?
Gravity by Benchr records a company based in New York, United States, whose domain was registered in 2013. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is essence makeup growing?
Yes. Gravity by Benchr estimates about 349,900 visits to essencemakeup.com in September 2026, up 18% in a month and up 32% over three months. essence makeup ranks #222 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does essence makeup use?
Gravity by Benchr identifies essencemakeup.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since June 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does essence makeup spend on Meta ads?
Gravity by Benchr does not publish a spend figure for essence makeup on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, essence makeup ranks #222 of 33,626 by estimated traffic. Its closest competitors on the same market are rem beauty, Catrice Cosmetics, Contém1g, Maybelline New York, questionbeauty. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with essence makeup.