Brand page · Personal Care
rephr: 74.5k visits a month, 39 active Meta ads.
rephr — rèphr is a community-driven makeup brush company that co-designs products with its community and makes them available at accessible prices. In September 2026 rephr.com drew an estimated 74.5k visits, down 7% on the month before. It ranks #1,000 of 33,626 Personal Care brands and holds a 4.9 Trustpilot rating over 9,412 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
rèphr is a community-driven makeup brush company that co-designs products with its community and makes them available at accessible prices.
01 · Traffic
How much traffic rephr gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
rephr drew an estimated 74.5k visits in September 2026, down 7% on the month before and down 6% over three months.
- Worldwide#120,696of 4.5m sites · Top 5%
- In United States#39,275of 1.2m sites · Top 5%
- Personal Care, worldwide#5,988of 215,119 brands · Top 5%
- Personal Care, United States#1,000of 33,626 brands · Top 5%
74.5k
estimated visits in September
1 mo ▼ −7.3%4 mo ▼ −5.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about rephr.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
rephr holds 4.9 out of 5 on Trustpilot over 9,412 reviews, 8 of them in the last twelve months: 94% of customers give five stars and 0% one star. That volume places rephr in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 1%. On Google, rephr scores 4.9 over 453 reviews.
Health and Beauty Shop
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What rephr sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
rephr sells on Shopify, 55% of its catalogue in stock. The best seller is brush 05, at CA$57.00, followed by eyelash curler and brush 01.
#1brush 05rephrCA$57.00In stock
#2eyelash curlerrephrCA$25.00In stock
#3brush 01rephrCA$30.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places rephr in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 94% of the catalogue
- In stock
- 55%
- Upper price quartile
- US$66.09
- Currency
- CAD
04 · Ads
What rephr is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
rephr runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2022 (image, text).
Eyeliner doesn’t have to be so hard when you have the right tools! For beginners, I highly recommend using a gel eyeliner and a flat brush srèphr30 Sept 2026video
The "No-Makeup Makeup" Brush.rèphr4 Sept 2026video
The "No-Makeup Makeup" Brush.rèphr4 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026kenny leungverified
Text ad20 Oct 2026kenny leungverified
Text ad19 Oct 2026kenny leungverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about rephr.
The creators who tag @rephr.to on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rephr.to on Instagram, led by Kelly Shew 💄💋❤️ (17.4k followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKelly Shew 💄💋❤️@kellyshewmakeup · 🇺🇸 US | Beauty cosmetics skincare Creator | 17.4k | 1.3% | 8 | Tagged @rephr.to |
06 · Competitors according to Gravity
Who rephr competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for rephr among Personal Care brands. The closest is Myperfumes factory, then Kingsman, SO UAE, Makari Shop Europe, MIRIANO, Cheeryep.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Myperfumes factorymyperfumes.ae | |||||||
| Kingsmankingsmanbodybutter.co.za | |||||||
| SO UAEstreetorigins.co | |||||||
| Makari Shop Europeshopmakarieurope.com | |||||||
| MIRIANOmiriano.co | |||||||
| Cheeryepcheeryep.com |
07 · Company
The company behind rephr.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
rephr is an e-commerce brand, on a domain registered in July 2018. It employs about 4 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 30 Jul 2018
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rephr.com · Shopify · CAD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about rephr
What people ask Google about rephr.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is rephr legit or a scam?
According to Gravity by Benchr, rephr is a brand: its website has existed since July 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 67,089 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
rephr reviews: is it worth it?
Customers rate rephr 4.9 out of 5 on Trustpilot over 9,412 reviews, 8 of them in the last twelve months: 94% give five stars, 0% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, rephr scores 4.9 over 453 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is rephr known for?
rèphr is a community-driven makeup brush company that co-designs products with its community and makes them available at accessible prices. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 50% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does rephr cost?
rephr's best seller, brush 05, sells CA$57.00 on rephr.com. 55% of the catalogue is in stock. Gravity does not track prices daily: check rephr.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does rephr have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: rephr advertises on Facebook and Instagram and on Google, where its offers often run. Check rephr.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy rephr?
rephr sells on its own website, rephr.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns rephr?
Gravity by Benchr records a company, whose domain was registered in 2018, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is rephr doing well?
Not at the moment. Gravity by Benchr estimates about 74,500 visits to rephr.com in September 2026, down 7% in a month and down 6% over three months. rephr ranks #1,000 of 33,626 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does rephr use?
Gravity by Benchr identifies rephr.com as a Shopify store (standard plan, not Shopify Plus), selling in CAD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records.
How much does rephr spend on Meta ads?
Gravity by Benchr does not publish a spend figure for rephr on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, rephr ranks #1,000 of 33,626 by estimated traffic. Its closest competitors on the same market are Myperfumes factory, Kingsman, SO UAE, Makari Shop Europe and MIRIANO. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with rephr.