Brand page · Personal Care · United States
Revlon: 266k visits a month, 109 active Meta ads, Gravity score 618.
Revlon — Revlon US is an American-based multinational cosmetics, skin care, fragrance, and personal care company that creates beauty products including makeup, nail color, hair color, and beauty tools. In September 2026 revlon.com drew an estimated 266k visits, down 25% on the month before. It ranks #305 of 33,626 Personal Care brands in United States and holds a 2.0 Trustpilot rating over 26 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Revlon US is an American-based multinational cosmetics, skin care, fragrance, and personal care company that creates beauty products including makeup, nail color, hair color, and beauty tools.
01 · Traffic
How much traffic Revlon gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Revlon drew an estimated 266k visits in September 2026, down 25% on the month before and down 39% over three months.
- Worldwide#41,319of 4.5m sites · Top 1%
- In United States#13,467of 1.2m sites · Top 5%
- Personal Care, worldwide#1,798of 215,119 brands · Top 1%
- Personal Care, United States#305of 33,626 brands · Top 1%
266k
estimated visits in September
1 mo ▼ −25.3%4 mo ▼ −39.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Revlon.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Revlon holds 2.0 out of 5 on Trustpilot over 26 reviews, 13 of them in the last twelve months: 27% of customers give five stars and 54% one star. That volume places Revlon in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Beauty Product Supplier Cosmetics Store Cosmetics Industry Cosmetics and Perfumes Supplier Cosmetic Products Manufacturer Beauty Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Revlon sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Revlon sells on Shopify, 95% of its catalogue in stock. The best seller is Illuminance™ Skin-Caring Foundation, at US$17.99, followed by Glimmer Shadow Multi-Stick™ and Root Erase™ Instant Root Touch Up.
#1Illuminance™ Skin-Caring FoundationRevlonUS$17.99In stock
#2Glimmer Shadow Multi-Stick™RevlonUS$12.99In stock
#3Root Erase™ Instant Root Touch UpRevlonUS$10.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Revlon in its comparison group.
- Average rating
- 4.33 / 5
- Rated products
- 97% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$14.99
- Currency
- USD
04 · Ads
What Revlon is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Revlon runs Meta ads on Facebook, Instagram, and has advertised on Google since July 2023 (image, text, video).
Instantly Evens + Blurs SkinRevlon6 Oct 2026image
Crayon estompant PhotoReady™Revlon1 Oct 2026video
Sheer colour, glassy shineRevlon29 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Revlon Consumer Products Corporationverified
Text ad20 Oct 2026Revlon Consumer Products Corporationverified
Image ad20 Oct 2026Revlon Consumer Products Corporationverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Revlon.
The creators who tag @revlon on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @revlon on Instagram, led by Princess Kamilah Lindsey (19.6k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPrincess Kamilah Lindsey@kamilahlindsey · 🇺🇸 US | Beauty cosmetics skincare Creator | 19.6k | 0.3% | 9 | Tagged @revlon |
06 · Competitors according to Gravity
Who Revlon competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Revlon among Personal Care brands in United States. The closest is Revlon India, then L'Oréal Group, L'Oréal Group, L'Oréal Group, revlonprofessional.com, matandmax.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Revlon Indiarevlon.co.in | |||||||
| L'Oréal Grouplorealparisusa.com | |||||||
| L'Oréal Grouploreal-paris.it | |||||||
| L'Oréal Grouplorealparis.uy | |||||||
| revlonprofessional.comrevlonprofessional.com | |||||||
| matandmax.commatandmax.com |
07 · Company
The company behind Revlon.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Revlon is a company based in New York, United States, on a domain registered in February 1994. It employs about 8,870 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- Data not available
- Domain registered
- 2 Feb 1994
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8,870 on LinkedIn
- Funding stage
- M and a · last deal: debt financing
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- revlon.com · Shopify · USD
- Catalogue
- 77 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Revlon
What people ask Google about Revlon.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Revlon legit?
According to Gravity by Benchr, Revlon is a brand based in New York, United States: its website has existed since February 1994, it sells on a Shopify store, it employs 8,870 people on LinkedIn, it has 3,030,102 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Revlon?
Customers rate Revlon 2.0 out of 5 on Trustpilot over 26 reviews, 13 of them in the last twelve months: 27% give five stars, 54% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Revlon?
Revlon US is an American-based multinational cosmetics, skin care, fragrance, and personal care company that creates beauty products including makeup, nail color, hair color, and beauty tools. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 2% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Revlon expensive?
Revlon's best seller, Illuminance™ Skin-Caring Foundation, sells US$17.99 on revlon.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check revlon.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Revlon promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Revlon advertises on Facebook and Instagram and on Google, where its offers often run. Check revlon.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Revlon?
Revlon sells on its own website, revlon.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Revlon?
Gravity by Benchr records a company based in New York, United States, whose domain was registered in 1994, with 8,870 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Revlon growing?
Not at the moment. Gravity by Benchr estimates about 266,000 visits to revlon.com in September 2026, down 25% in a month and down 39% over three months. Revlon ranks #305 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Revlon use?
Gravity by Benchr identifies revlon.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since July 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Revlon spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Revlon on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Revlon ranks #305 of 33,626 by estimated traffic. Its closest competitors on the same market are Revlon India, L'Oréal Group, L'Oréal Group, L'Oréal Group and revlonprofessional.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Revlon.