Brand page · Power & Electrical Supplies · Netherlands
Rexel Nederland: 105k visits a month, 27 active Meta ads, Gravity score 662.
Rexel Nederland — Rexel Nederland B.V. is an electrical wholesale company that supplies 450,000 electrical products for residential construction, utility, technical services, and retail. In September 2026 rexel.nl drew an estimated 105k visits, up 38% on the month before. It ranks #8 of 127 Power & Electrical Supplies brands in Netherlands.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 7 peers: Power & Electrical Supplies brands in Netherlands with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Rexel Nederland B.V. is an electrical wholesale company that supplies 450,000 electrical products for residential construction, utility, technical services, and retail.
01 · Traffic
How much traffic Rexel Nederland gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rexel Nederland drew an estimated 105k visits in September 2026, up 38% on the month before and up 22% over three months.
- Worldwide#90,113of 4.5m sites · Top 5%
- In Netherlands#1,176of 78.6k sites · Top 5%
- Power & Electrical Supplies, worldwide#335of 26,468 brands · Top 5%
- Power & Electrical Supplies, Netherlands#8of 127 brands · Top 10%
105k
estimated visits in September
1 mo ▲ +37.7%4 mo ▲ +22.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rexel Nederland.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rexel Nederland holds 2.3 out of 5 on Trustpilot over 7 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 86% one star.
Appliance Store Electronics Store Electronics Company
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rexel Nederland sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Rexel Nederland's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Rexel Nederland in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Rexel Nederland is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rexel Nederland runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since October 2021 (image, text, video).
Snelle leveringRexel Nederland3 Aug 2026image
Snelle leveringRexel Nederland27 Jul 2026image
Snelle leveringRexel Nederland20 Jul 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Rexel Nederland B.V.verified
Text ad21 Oct 2026Rexel Nederland B.V.verified
Text ad20 Oct 2026Rexel Nederland B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Rexel Nederland.
The creators who tag @rexelnl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Rexel Nederland competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rexel Nederland among Power & Electrical Supplies brands in Netherlands. The closest is ELT, then AGM Electrical Supplies, OOHMAGE, Rexel Australia, Middys, Mars Electric.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ELTelt.nl | |||||||
| AGM Electrical Suppliesagmelectrical.com.au | |||||||
| OOHMAGEoohmage.com | |||||||
| Rexel Australiarexel.com.au | |||||||
| Middysmiddys.com.au | |||||||
| Mars Electricmarselectric.com |
07 · Company
The company behind Rexel Nederland.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rexel Nederland is a company based in Netherlands, founded in 1900 according to LinkedIn, on a domain registered in July 1998. It employs about 322 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 1900, per LinkedIn
- Domain registered
- 11 Jul 1998
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 322 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rexel.nl
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rexel Nederland
What people ask Google about Rexel Nederland.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rexel Nederland a legit company?
According to Gravity by Benchr, Rexel Nederland is a brand based in Netherlands: its website has existed since July 1998, it employs 322 people on LinkedIn, it has 1,923 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Rexel Nederland sell?
Rexel Nederland B.V. is an electrical wholesale company that supplies 450,000 electrical products for residential construction, utility, technical services, and retail. Gravity by Benchr classifies it under Power & Electrical Supplies. Source: Gravity by Benchr product classification.
Is there a Rexel Nederland discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Rexel Nederland advertises on Facebook and Instagram and on Google, where its offers often run. Check rexel.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Rexel Nederland?
Gravity by Benchr records a company based in Netherlands, founded in 1900 according to LinkedIn, on a domain registered in 1998, with 322 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Rexel Nederland doing well?
Yes. Gravity by Benchr estimates about 104,800 visits to rexel.nl in September 2026, up 38% in a month and up 22% over three months. Rexel Nederland ranks #8 of 127 Power & Electrical Supplies brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Rexel Nederland's ad budget?
Gravity by Benchr does not publish a spend figure for Rexel Nederland on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Power & Electrical Supplies brands in Netherlands?
Among Power & Electrical Supplies brands in Netherlands in the Gravity by Benchr index, Rexel Nederland ranks #8 of 127 by estimated traffic. Its closest competitors on the same market are ELT, AGM Electrical Supplies, OOHMAGE, Rexel Australia and Middys. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rexel Nederland.