Brand page · Kitchen & Dining · Denmark
rice: 44.8k visits a month, 143 active Meta ads, Gravity score 669.
rice — RICE is a Danish homewares and accessories company that sells colorful melamine, handmade baskets, storage solutions, and hand-glazed tableware designed to add everyday magic to homes. In September 2026 ricebyrice.com drew an estimated 44.8k visits, down 21% on the month before. It ranks #149 of 3,473 Kitchen & Dining brands in Denmark and holds a 4.1 Trustpilot rating over 198 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 48 peers: Kitchen & Dining brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
RICE is a Danish homewares and accessories company that sells colorful melamine, handmade baskets, storage solutions, and hand-glazed tableware designed to add everyday magic to homes.
01 · Traffic
How much traffic rice gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
rice drew an estimated 44.8k visits in September 2026, down 21% on the month before and down 27% over three months.
- Worldwide#186,654of 4.5m sites · Top 5%
- In Germany#8,396of 184k sites · Top 5%
- Kitchen & Dining, worldwide#4,858of 145,612 brands · Top 5%
- Kitchen & Dining, Germany#149of 3,473 brands · Top 5%
44.8k
estimated visits in September
1 mo ▼ −20.5%4 mo ▼ −27.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about rice.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
rice holds 4.1 out of 5 on Trustpilot over 198 reviews, 65 of them in the last twelve months: 71% of customers give five stars and 13% one star. That volume places rice in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What rice sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
rice sells on Shopify, 100% of its catalogue in stock. The best seller is Mellem Kop - Multifarvet - Rainbow and Stars Print, at DKK 54.95, followed by Mellem Kop - Pink - Heart Print and Mellem Kop - Salvie Grøn - Dino Print.
#1Mellem Kop - Multifarvet - Rainbow and Stars PrintriceDKK 54.95In stock
#2Mellem Kop - Pink - Heart PrintriceDKK 54.95In stock
#3Mellem Kop - Salvie Grøn - Dino PrintriceDKK 54.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places rice in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 7% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$29.96
- Currency
- DKK
04 · Ads
What rice is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
rice runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Hand-Painted by rice❤️Rice by rice6 Oct 2026image
Dekorieren mit riceRice by rice6 Oct 2026video
Handgeschilderd door rice❤️Rice by rice6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Rice A/Sverified
Text ad20 Oct 2026Rice A/Sverified
Text ad20 Oct 2026Rice A/Sverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about rice.
The creators who tag @ricedk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ricedk on Instagram, led by Claudia 🌼 colorful interior • mommy • lifestyle (17.5k followers, 3.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CClaudia 🌼 colorful interior • mommy • lifestyle@huisje.falurod · 🇳🇱 NL | Parenting family Creator | 17.5k | 3.4% | 10 | Tagged @ricedk |
06 · Competitors according to Gravity
Who rice competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for rice among Kitchen & Dining brands in Denmark. The closest is The Pastel Jade, then COSTA NOVA, ta.da tableware, Crockery Culture, Tienda Cristar, BlackCarrot.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Pastel Jadethepasteljade.com | |||||||
| COSTA NOVAcostanova.com | |||||||
| ta.da tablewaretada.co.in | |||||||
| Crockery Culturekakabawacrockery.com.pk | |||||||
| Tienda Cristarcristar.com.co | |||||||
| BlackCarrotblackcarrot.in |
07 · Company
The company behind rice.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
rice is a company based in Odense C, Denmark, founded in 1998 according to LinkedIn, on a domain registered in March 2015. It employs about 88 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark · Odense C
- Founded
- 1998, per LinkedIn
- Domain registered
- 12 Mar 2015
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 88 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ricebyrice.com · Shopify · DKK
- Catalogue
- 159 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about rice
What people ask Google about rice.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is rice a legit company?
According to Gravity by Benchr, rice is a brand based in Odense C, Denmark: its website has existed since March 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 88 people on LinkedIn, it has 252,171 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
rice reviews
Customers rate rice 4.1 out of 5 on Trustpilot over 198 reviews, 65 of them in the last twelve months: 71% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is rice known for?
RICE is a Danish homewares and accessories company that sells colorful melamine, handmade baskets, storage solutions, and hand-glazed tableware designed to add everyday magic to homes. Gravity by Benchr classifies it under Kitchen & Dining, with Seasonal & Holiday Decorations making up 3% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is rice expensive?
rice's best seller, Mellem Kop - Multifarvet - Rainbow and Stars Print, sells DKK 54.95 on ricebyrice.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check ricebyrice.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a rice discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: rice advertises on Facebook and Instagram and on Google, where its offers often run. Check ricebyrice.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy rice?
rice sells on its own website, ricebyrice.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns rice?
Gravity by Benchr records a company based in Odense C, Denmark, founded in 1998 according to LinkedIn, on a domain registered in 2015, with 88 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is rice growing?
Not at the moment. Gravity by Benchr estimates about 44,800 visits to ricebyrice.com in September 2026, down 21% in a month and down 27% over three months. rice ranks #149 of 3,473 Kitchen & Dining brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does rice use?
Gravity by Benchr identifies ricebyrice.com as a Shopify store (standard plan, not Shopify Plus), selling in DKK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is rice's ad budget?
Gravity by Benchr does not publish a spend figure for rice on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in Denmark?
Among Kitchen & Dining brands in Denmark in the Gravity by Benchr index, rice ranks #149 of 3,473 by estimated traffic. Its closest competitors on the same market are The Pastel Jade, COSTA NOVA, ta.da tableware, Crockery Culture and Tienda Cristar. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with rice.