Brand page · Jewelry · Switzerland
Richard Mille: 590k visits a month, 45 active Meta ads.
Richard Mille — Richard Mille is a Swiss watchmaking brand that creates luxury timepieces combining technical innovation, architecture, and fine watchmaking heritage. In September 2026 richardmille.com drew an estimated 590k visits, down 12% on the month before. It ranks #61 of 33,382 Jewelry brands in Switzerland.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Richard Mille is a Swiss watchmaking brand that creates luxury timepieces combining technical innovation, architecture, and fine watchmaking heritage.
01 · Traffic
How much traffic Richard Mille gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Richard Mille drew an estimated 590k visits in September 2026, down 12% on the month before and down 11% over three months.
- Worldwide#21,767of 4.5m sites · Top 1%
- In United States#7,148of 1.2m sites · Top 1%
- Jewelry, worldwide#294of 132,285 brands · Top 1%
- Jewelry, United States#61of 33,382 brands · Top 1%
590k
estimated visits in September
1 mo ▼ −12.2%4 mo ▼ −10.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Richard Mille.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Richard Mille holds 3.2 out of 5 on Trustpilot over 2 reviews: 0% of customers give five stars and 0% one star.
Watch Manufacturer Clock Watch Maker Watch Store Jewelry Designer Jewelry Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Richard Mille sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Richard Mille's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Richard Mille in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Richard Mille is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Richard Mille runs Meta ads on Facebook, Instagram, and has advertised on Google since August 2022 (image, text, video).
Whether you're an athlete striving for perfection, a connoisseur of mechanical wonders, or a lover of exquisite design, the RM 65-01 AutomatRichard Mille5 Oct 2026image
Richard Mille ⋅ Official websiteRichard Mille5 Oct 2026image
RM 037 or when precision meets elegance in a triumphant fusion of materials and horological innovations. Each meticulously crafted RM 037 tiRichard Mille5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026The Media Shop Group Pte Ltdverified
Text ad19 Oct 2026新加坡商理查米爾亞洲有限公司verified
Text ad19 Oct 2026리차드 밀verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Richard Mille.
The creators who tag @richardmille on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @richardmille on Instagram, led by THE WORLD'S GREATEST WATER (831k followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTHE WORLD'S GREATEST WATER@theworldsgreatestwater · INTL | Food cooking nutrition Creator | 831k | 0.0% | 6 | Tagged @richardmille |
06 · Competitors according to Gravity
Who Richard Mille competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Richard Mille among Jewelry brands in Switzerland. The closest is h-moser.com, then Franck Muller, blancpain.com, vacheron-constantin.com, Glashütte Original, audemarspiguet.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| h-moser.comh-moser.com | |||||||
| Franck Mullerfranckmuller.com | |||||||
| blancpain.comblancpain.com | |||||||
| vacheron-constantin.comvacheron-constantin.com | |||||||
| Glashütte Originalglashuette-original.com | |||||||
| audemarspiguet.comaudemarspiguet.com |
07 · Company
The company behind Richard Mille.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Richard Mille is a company based in Switzerland, founded in 2001 according to LinkedIn, on a domain registered in March 2002. It employs about 356 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇭 Switzerland
- Founded
- 2001, per LinkedIn
- Domain registered
- 11 Mar 2002
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 356 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- richardmille.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Richard Mille
What people ask Google about Richard Mille.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Richard Mille legit?
According to Gravity by Benchr, Richard Mille is a brand based in Switzerland: its website has existed since March 2002, it employs 356 people on LinkedIn, it has 3,016,439 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does Richard Mille sell?
Richard Mille is a Swiss watchmaking brand that creates luxury timepieces combining technical innovation, architecture, and fine watchmaking heritage. Gravity by Benchr classifies it under Jewelry. Source: Gravity by Benchr product classification.
Richard Mille promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Richard Mille advertises on Facebook and Instagram and on Google, where its offers often run. Check richardmille.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Richard Mille?
Gravity by Benchr records a company based in Switzerland, founded in 2001 according to LinkedIn, on a domain registered in 2002, with 356 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Richard Mille doing well?
Not at the moment. Gravity by Benchr estimates about 589,700 visits to richardmille.com in September 2026, down 12% in a month and down 11% over three months. Richard Mille ranks #61 of 33,382 Jewelry brands in Switzerland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Richard Mille spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Richard Mille on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Switzerland?
Among Jewelry brands in Switzerland in the Gravity by Benchr index, Richard Mille ranks #61 of 33,382 by estimated traffic. Its closest competitors on the same market are h-moser.com, Franck Muller, blancpain.com, vacheron-constantin.com and Glashütte Original. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Richard Mille.