Brand page · Food Items · Switzerland
Ricola: 124k visits a month, 196 active Meta ads, Gravity score 610.
Ricola — Ricola is a Swiss confectionery company that manufactures herbal drops and tea specialities made with a unique blend of 13 Swiss Alpine herbs. In September 2026 ricola.com drew an estimated 124k visits, up 12% on the month before. It ranks #195 of 20,419 Food Items brands in Switzerland and holds a 2.9 Trustpilot rating over 16 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 7 peers: Food Items brands in Switzerland with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Ricola is a Swiss confectionery company that manufactures herbal drops and tea specialities made with a unique blend of 13 Swiss Alpine herbs.
01 · Traffic
How much traffic Ricola gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Ricola drew an estimated 124k visits in September 2026, up 12% on the month before and down 2% over three months.
- Worldwide#78,088of 4.5m sites · Top 5%
- In United States#25,756of 1.2m sites · Top 5%
- Food Items, worldwide#1,968of 260,714 brands · Top 1%
- Food Items, United States#195of 20,419 brands · Top 1%
124k
estimated visits in September
1 mo ▲ +12.0%4 mo ▼ −1.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Ricola.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Ricola holds 2.9 out of 5 on Trustpilot over 16 reviews, 8 of them in the last twelve months: 44% of customers give five stars and 31% one star.
Confectionery
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Ricola sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Ricola's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Ricola in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Ricola is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Ricola runs Meta ads on Facebook, Instagram, and has advertised on Google since December 2024 (text, video).
Dry leaves? Cute. Dry mouth? Not so much. That’s why our mouthwatering drops are the perfect travelling companion. Hiking / fall hikes / drRicola14 Oct 2026video
Quench Your Dry MouthRicola11 Oct 2026image
RicolaRicola11 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Ricola Group AGverified
Text ad19 Oct 2026Ricola Group AGverified
Text ad19 Oct 2026Ricola Group AGverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Ricola.
The creators who tag @ricola_usa on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ricola_usa on Instagram, led by Frozen the Musical (188k followers, 17.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFrozen the Musical@frozenbroadway · 🇺🇸 US | Music concerts dance Creator | 188k | 17.7% | 1 | Tagged @ricola_usa |
06 · Competitors according to Gravity
Who Ricola competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Ricola among Food Items brands in Switzerland. The closest is tahoursa.com, then uha-mikakuto.co.jp, Beekeeper's Naturals, Flintts, TheraBreath, Betterbrand.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| tahoursa.comtahoursa.com | |||||||
| uha-mikakuto.co.jpuha-mikakuto.co.jp | |||||||
| Beekeeper's Naturalsbeekeepersnaturals.com | |||||||
| Flinttsflintts.com | |||||||
| TheraBreaththerabreath.com | |||||||
| Betterbrandtrybetterbrand.com |
07 · Company
The company behind Ricola.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Ricola is a company based in Switzerland, founded in 1930 according to LinkedIn, on a domain registered in May 1996. It employs about 391 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇭 Switzerland
- Founded
- 1930, per LinkedIn
- Domain registered
- 9 May 1996
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 391 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ricola.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Ricola
What people ask Google about Ricola.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Ricola legit or a scam?
According to Gravity by Benchr, Ricola is a brand based in Switzerland: its website has existed since May 1996, its Trustpilot profile is claimed by the brand, it employs 391 people on LinkedIn, it has 8,364 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Ricola reviews: is it worth it?
Customers rate Ricola 2.9 out of 5 on Trustpilot over 16 reviews, 8 of them in the last twelve months: 44% give five stars, 31% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Ricola sell?
Ricola is a Swiss confectionery company that manufactures herbal drops and tea specialities made with a unique blend of 13 Swiss Alpine herbs. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Ricola promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Ricola advertises on Facebook and Instagram and on Google, where its offers often run. Check ricola.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Ricola?
Gravity by Benchr records a company based in Switzerland, founded in 1930 according to LinkedIn, on a domain registered in 1996, with 391 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Ricola growing?
Not at the moment. Gravity by Benchr estimates about 124,200 visits to ricola.com in September 2026, up 12% in a month and down 2% over three months. Ricola ranks #195 of 20,419 Food Items brands in Switzerland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Ricola spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Ricola on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Switzerland?
Among Food Items brands in Switzerland in the Gravity by Benchr index, Ricola ranks #195 of 20,419 by estimated traffic. Its closest competitors on the same market are tahoursa.com, uha-mikakuto.co.jp, Beekeeper's Naturals, Flintts and TheraBreath. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Ricola.