Brand page · Personal Care · United States
Riddle: 145K visits a month, 1,733 active Meta ads, Gravity score 523.
Riddle — Riddle is a luxury fragrance and skincare brand that produces high-quality perfume oils and skincare products. The company offers vegan, non-toxic, and cruelty-free products including fragrances, lip balms, body oils, lotions, and candles. In September 2026 riddleoil.com drew an estimated 145K visits, down 21% on the month before. It ranks #564 of 33,626 Personal Care brands in United States and holds a 1.6 Trustpilot rating over 21 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Riddle is a luxury fragrance and skincare brand that produces high-quality perfume oils and skincare products. The company offers vegan, non-toxic, and cruelty-free products including fragrances, lip balms, body oils, lotions, and candles.
01 · Traffic
How much traffic Riddle gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Riddle drew an estimated 145K visits in September 2026, down 21% on the month before and down 17% over three months.
- Worldwide#68,715of 4.5M sites · Top 5%
- In United States#22,628of 1.2M sites · Top 5%
- Personal Care, worldwide#3,276of 215,119 brands · Top 5%
- Personal Care, United States#564of 33,626 brands · Top 5%
145K
estimated visits in September
1 mo ▼ −21.0%4 mo ▼ −17.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Riddle.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Riddle holds 1.6 out of 5 on Trustpilot over 21 reviews, 9 of them in the last twelve months: 10% of customers give five stars and 90% one star. That volume places Riddle in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Beauty Supply Store Cosmetics Industry Cosmetics Store Perfume Store Cosmetics and Perfumes Supplier Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Riddle sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Riddle sells on Shopify, 87% of its catalogue in stock. The best seller is Original 8ml Roll-On, at US$64.00–US$69.00, followed by The Sample Kit and Shipping Protection.
#1Original 8ml Roll-OnRiddleUS$64.00–US$69.00In stock
#2The Sample KitRiddleUS$40.00In stock
#3Shipping ProtectionRiddleUS$2.98In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Riddle in its comparison group.
- Average rating
- 4.87 / 5
- Rated products
- 96% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$110.00
- Currency
- USD
04 · Ads
What Riddle is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Riddle runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
R I D D L ER I D D L E7 Oct 2026image
R I D D L ER I D D L E7 Oct 2026image
Best Selling Boujee Body OilR I D D L E6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Riddle Incverified
Text ad20 Oct 2026Riddle Incverified
Text ad20 Oct 2026Riddle Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Riddle.
The creators who tag @riddle_oil on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @riddle_oil on Instagram, led by N O L A (13.7K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NN O L A@nola.is · 🇮🇸 IS | Beauty cosmetics skincare Creator | 13.7K | 0.3% | 2 | Tagged @riddle_oil |
06 · Competitors according to Gravity
Who Riddle competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Riddle among Personal Care brands in United States. The closest is Brown Sugar Babe, then GODA, oilperfumery.com, Hasan Oud, Raahi Parfums, ASCEND SKIN.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Brown Sugar Babebrownsugarbabe.net | |||||||
| GODAgoda.co | |||||||
| oilperfumery.comoilperfumery.com | |||||||
| Hasan Oudhasanoud.com | |||||||
| Raahi Parfumsraahiparfums.com | |||||||
| ASCEND SKINmyascendskin.com |
07 · Company
The company behind Riddle.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Riddle is a company based in Jackson, United States, founded in 2015 according to LinkedIn, on a domain registered in August 2013. It employs about 9 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Jackson
- Founded
- 2015, per LinkedIn
- Domain registered
- 11 Aug 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 9 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- riddleoil.com · Shopify · USD
- Catalogue
- 31 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Riddle
What people ask Google about Riddle.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Riddle legit or a scam?
According to Gravity by Benchr, Riddle is a brand based in Jackson, United States: its website has existed since August 2013, it sells on a Shopify store, it employs 9 people on LinkedIn, it has 121,586 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Riddle reviews: is it worth it?
Customers rate Riddle 1.6 out of 5 on Trustpilot over 21 reviews, 9 of them in the last twelve months: 10% give five stars, 90% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Riddle sell?
Riddle is a luxury fragrance and skincare brand that produces high-quality perfume oils and skincare products. The company offers vegan, non-toxic, and cruelty-free products including fragrances, lip balms, body oils, lotions, and candles. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 78% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Riddle prices: how much is it?
Riddle's best seller, Original 8ml Roll-On, sells from US$64.00 to US$69.00 on riddleoil.com. 87% of the catalogue is in stock. Gravity does not track prices daily: check riddleoil.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Riddle discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Riddle advertises on Facebook and Instagram and on Google, where its offers often run. Check riddleoil.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Riddle?
Riddle sells on its own website, riddleoil.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Riddle?
Gravity by Benchr records a company based in Jackson, United States, founded in 2015 according to LinkedIn, on a domain registered in 2013, with 9 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Riddle doing well?
Not at the moment. Gravity by Benchr estimates about 144,900 visits to riddleoil.com in September 2026, down 21% in a month and down 17% over three months. Riddle ranks #564 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Riddle use?
Gravity by Benchr identifies riddleoil.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Riddle spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Riddle on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Riddle ranks #564 of 33,626 by estimated traffic. Its closest competitors on the same market are Brown Sugar Babe, GODA, oilperfumery.com, Hasan Oud, Raahi Parfums. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Riddle.