Brand page · Jewelry · United States
Riddle's Jewelry: 132K visits a month, 2 active Meta ads, Gravity score 626.
Riddle's Jewelry — Riddle's Jewelry is a family-owned jewelry store chain that sells engagement rings, necklaces, earrings, bracelets, watches and other jewelry items. The company operates over 60 stores across the Midwest United States. In September 2026 riddlesjewelry.com drew an estimated 132K visits, down 5% on the month before. It ranks #293 of 33,382 Jewelry brands in United States and holds a 4.3 Trustpilot rating over 86 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 352 peers: Jewelry brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Riddle's Jewelry is a family-owned jewelry store chain that sells engagement rings, necklaces, earrings, bracelets, watches and other jewelry items. The company operates over 60 stores across the Midwest United States.
01 · Traffic
How much traffic Riddle's Jewelry gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Riddle's Jewelry drew an estimated 132K visits in September 2026, down 5% on the month before and down 26% over three months.
- Worldwide#73,977of 4.5M sites · Top 5%
- In United States#24,402of 1.2M sites · Top 5%
- Jewelry, worldwide#1,536of 132,285 brands · Top 5%
- Jewelry, United States#293of 33,382 brands · Top 1%
132K
estimated visits in September
1 mo ▼ −4.6%4 mo ▼ −26.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Riddle's Jewelry.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Riddle's Jewelry holds 4.3 out of 5 on Trustpilot over 86 reviews, 3 of them in the last twelve months: 77% of customers give five stars and 13% one star. That volume places Riddle's Jewelry in the top 30 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Shopping & Fashion
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Riddle's Jewelry sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Riddle's Jewelry sells on Shopify, 65% of its catalogue in stock. The best seller is Cultured Pearl & Black Spinel & White Sapphire Snowman Pendant in Sterling Silver, at US$59.99, followed by Adamante 1/2 ct. tw. Lab-Grown Diamond Cross Pendant in Sterling Silver and Adamante 1 ct. tw. Lab-grown Diamond Tennis Bracelet in Sterling Silver.
#1Cultured Pearl & Black Spinel & White Sapphire Snowman Pendant in Sterling SilverRiddle's JewelryUS$59.99In stock
#2Adamante 1/2 ct. tw. Lab-Grown Diamond Cross Pendant in Sterling SilverRiddle's JewelryUS$213.75In stock
#3Adamante 1 ct. tw. Lab-grown Diamond Tennis Bracelet in Sterling SilverRiddle's JewelryUS$535.50In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Riddle's Jewelry in its comparison group.
- Average rating
- 4.93 / 5
- Rated products
- 0% of the catalogue
- In stock
- 65%
- Upper price quartile
- US$1,395.00
- Currency
- USD
04 · Ads
What Riddle's Jewelry is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Riddle's Jewelry runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since April 2022 (image, text, video).
Canadian Rocks 1/2 ct. tw. Round Diamond Solitaire Engagement Ring with Milgrain Edge Detailing in 14K White Gold - 07R1584080-50Riddle's Jewelry6 Oct 2026image
Riddle's JewelryRiddle's Jewelry5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Madwire, LLCverified
Text ad20 Oct 2026Madwire, LLCverified
Text ad20 Oct 2026Madwire, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Riddle's Jewelry.
The creators who tag @riddlesjewelry on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @riddlesjewelry on Instagram, led by Jass Lira (76.1K followers, 1.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJass Lira@jass.lira · INTL | Music concerts dance Creator | 76.1K | 1.5% | 1 | Tagged @riddlesjewelry |
06 · Competitors according to Gravity
Who Riddle's Jewelry competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Riddle's Jewelry among Jewelry brands in United States. The closest is kay.com, then Jewelry Exchange, Icebox Diamonds & Watches, Zale Corporation, Michael Hill, Daniels Jewelers.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| kay.comkay.com | |||||||
| Jewelry Exchangejewelryexchange.com | |||||||
| Icebox Diamonds & Watchesicebox.com | |||||||
| Zale Corporationzales.com | |||||||
| Michael Hillmichaelhill.ca | |||||||
| Daniels Jewelersdanielsjewelers.com |
07 · Company
The company behind Riddle's Jewelry.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Riddle's Jewelry is a company based in United States, founded in 1959 according to LinkedIn, on a domain registered in November 1996. It employs about 281 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 1959, per LinkedIn
- Domain registered
- 8 Nov 1996
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 281 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- riddlesjewelry.com · Shopify · USD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Riddle's Jewelry
What people ask Google about Riddle's Jewelry.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Riddle's Jewelry legit?
According to Gravity by Benchr, Riddle's Jewelry is a brand based in United States: its website has existed since November 1996, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 281 people on LinkedIn, it has 43,236 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Riddle's Jewelry?
Customers rate Riddle's Jewelry 4.3 out of 5 on Trustpilot over 86 reviews, 3 of them in the last twelve months: 77% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Riddle's Jewelry sell?
Riddle's Jewelry is a family-owned jewelry store chain that sells engagement rings, necklaces, earrings, bracelets, watches and other jewelry items. The company operates over 60 stores across the Midwest United States. Gravity by Benchr classifies it under Jewelry, with Extended Warranties making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Riddle's Jewelry expensive?
Riddle's Jewelry's best seller, Cultured Pearl & Black Spinel & White Sapphire Snowman Pendant in Sterling Silver, sells US$59.99 on riddlesjewelry.com. 65% of the catalogue is in stock. Gravity does not track prices daily: check riddlesjewelry.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Riddle's Jewelry promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Riddle's Jewelry advertises on Facebook and Instagram and on Google, where its offers often run. Check riddlesjewelry.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Riddle's Jewelry?
Riddle's Jewelry sells on its own website, riddlesjewelry.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Riddle's Jewelry?
Gravity by Benchr records a company based in United States, founded in 1959 according to LinkedIn, on a domain registered in 1996, with 281 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Riddle's Jewelry doing well?
Not at the moment. Gravity by Benchr estimates about 132,500 visits to riddlesjewelry.com in September 2026, down 5% in a month and down 26% over three months. Riddle's Jewelry ranks #293 of 33,382 Jewelry brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Riddle's Jewelry use?
Gravity by Benchr identifies riddlesjewelry.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Riddle's Jewelry's ad budget?
Gravity by Benchr does not publish a spend figure for Riddle's Jewelry on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United States?
Among Jewelry brands in United States in the Gravity by Benchr index, Riddle's Jewelry ranks #293 of 33,382 by estimated traffic. Its closest competitors on the same market are kay.com, Jewelry Exchange, Icebox Diamonds & Watches, Zale Corporation, Michael Hill. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Riddle's Jewelry.