Brand page · Jewelry · United States
Kay Jewelers: 6.2M visits a month, 137 active Meta ads.
Kay Jewelers — Kay Jewelers is a leading jewelry store in the U.S. that provides a selection of quality jewelry. In September 2026 kay.com drew an estimated 6.2M visits, down 15% on the month before. It ranks #2 of 33,382 Jewelry brands in United States and holds a 2.0 Trustpilot rating over 430 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Kay Jewelers is a leading jewelry store in the U.S. that provides a selection of quality jewelry.
01 · Traffic
How much traffic Kay Jewelers gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Kay Jewelers drew an estimated 6.2M visits in September 2026, down 15% on the month before and down 15% over three months.
- Worldwide#2,820of 4.5M sites · Top 1%
- In United States#986of 1.2M sites · Top 1%
- Jewelry, worldwide#13of 132,285 brands · Top 1%
- Jewelry, United States#2of 33,382 brands · Top 1%
6.2M
estimated visits in September
1 mo ▼ −15.4%4 mo ▼ −14.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Kay Jewelers.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Kay Jewelers holds 2.0 out of 5 on Trustpilot over 430 reviews, 97 of them in the last twelve months: 18% of customers give five stars and 79% one star. That volume places Kay Jewelers in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Watch Store Jewelry Store Jeweler
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Kay Jewelers sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Kay Jewelers's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Kay Jewelers in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Kay Jewelers is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Kay Jewelers runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2021 (image, text, video).
Put it on. See what happens.Kay Jewelers14 Oct 2026image
Put it on. See what happens.Kay Jewelers14 Oct 2026image
Put it on. See what happens.Kay Jewelers14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Sterling Jewelers, Inc.verified
Text ad20 Oct 2026Sterling Jewelers, Inc.verified
Text ad20 Oct 2026Sterling Jewelers, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Kay Jewelers.
The creators who tag @kayjewelers on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @kayjewelers on Instagram, led by Toledo Museum of Art (44.8K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TToledo Museum of Art@toledomuseum · 🇺🇸 US | Photography visual arts Creator | 44.8K | 0.3% | 6 | Tagged @kayjewelers |
06 · Competitors according to Gravity
Who Kay Jewelers competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Kay Jewelers among Jewelry brands in United States. The closest is Riddle's Jewelry, then Brilliant Earth, Ring Concierge, Zale Corporation, GOODSTONE, Helzberg.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Riddle's Jewelryriddlesjewelry.com | |||||||
| Brilliant Earthbrilliantearth.com | |||||||
| Ring Conciergeringconcierge.com | |||||||
| Zale Corporationzales.com | |||||||
| GOODSTONEgoodstoneinc.com | |||||||
| Helzberghelzberg.com |
07 · Company
The company behind Kay Jewelers.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Kay Jewelers is a company based in United States, founded in 1916 according to LinkedIn, on a domain registered in February 1995. It employs about 1,171 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 1916, per LinkedIn
- Domain registered
- 24 Feb 1995
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,171 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- kay.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Kay Jewelers
What people ask Google about Kay Jewelers.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Kay Jewelers legit or a scam?
According to Gravity by Benchr, Kay Jewelers is a brand based in United States: its website has existed since February 1995, it employs 1,171 people on LinkedIn, it has 520,569 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Kay Jewelers?
Customers rate Kay Jewelers 2.0 out of 5 on Trustpilot over 430 reviews, 97 of them in the last twelve months: 18% give five stars, 79% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Kay Jewelers known for?
Kay Jewelers is a leading jewelry store in the U.S. that provides a selection of quality jewelry. Gravity by Benchr classifies it under Jewelry. Source: Gravity by Benchr product classification.
Does Kay Jewelers have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Kay Jewelers advertises on Facebook and Instagram and on Google, where its offers often run. Check kay.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Kay Jewelers?
Gravity by Benchr records a company based in United States, founded in 1916 according to LinkedIn, on a domain registered in 1995, with 1,171 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Kay Jewelers growing?
Not at the moment. Gravity by Benchr estimates about 6,211,500 visits to kay.com in September 2026, down 15% in a month and down 15% over three months. Kay Jewelers ranks #2 of 33,382 Jewelry brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Kay Jewelers spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Kay Jewelers on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United States?
Among Jewelry brands in United States in the Gravity by Benchr index, Kay Jewelers ranks #2 of 33,382 by estimated traffic. Its closest competitors on the same market are Riddle's Jewelry, Brilliant Earth, Ring Concierge, Zale Corporation, GOODSTONE. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Kay Jewelers.