Brand page · Suitcases · Germany
RIMOWA: 2.4M visits a month, 1,294 active Meta ads.
RIMOWA — RIMOWA is a German manufacturer of high quality travel gear and a global lifestyle brand that creates essential tools for a lifetime of travel. In September 2026 rimowa.com drew an estimated 2.4M visits, up 3% on the month before. It ranks #1 of 167 Suitcases brands in Germany and holds a 3.7 Trustpilot rating over 1,837 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
RIMOWA is a German manufacturer of high quality travel gear and a global lifestyle brand that creates essential tools for a lifetime of travel.
01 · Traffic
How much traffic RIMOWA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
RIMOWA drew an estimated 2.4M visits in September 2026, up 3% on the month before and up 4% over three months.
- Worldwide#7,069of 4.5M sites · Top 1%
- In United States#2,385of 1.2M sites · Top 1%
- Suitcases, worldwide#2of 1,776 brands · Top 1%
- Suitcases, United States#1of 167 brands · Top 1%
2.4M
estimated visits in September
1 mo ▲ +2.5%4 mo ▲ +4.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about RIMOWA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
RIMOWA holds 3.7 out of 5 on Trustpilot over 1,837 reviews, 290 of them in the last twelve months: 73% of customers give five stars and 21% one star. That volume places RIMOWA in the top 10 % of the 270,321 Trustpilot pages in the Gravity index. On Google, RIMOWA scores 5.0 over 49 reviews.
Bags and Luggage Store Fashion Accessories Store Luggage Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What RIMOWA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read RIMOWA's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places RIMOWA in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What RIMOWA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
RIMOWA runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since May 2022 (image, text, video).
RIMOWA UMBER & ULTRAMARINERIMOWA8 Oct 2026image
Diseñada para toda una vidaRIMOWA8 Oct 2026image
RIMOWA เฉดสี UMBER & ULTRAMARINERIMOWA8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Rimowa Distribution, Inc.verified
Text ad21 Oct 2026RIMOWA INTERNATIONALverified
Text ad21 Oct 2026RIMOWA INTERNATIONALverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about RIMOWA.
The creators who tag @rimowa on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rimowa on Instagram, led by Richard Krisak (258K followers, 9.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRichard Krisak@richardkrisak · 🇺🇸 US | Travel tourism exploration Creator | 258K | 9.6% | 8 | Tagged @rimowa |
06 · Competitors according to Gravity
Who RIMOWA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for RIMOWA among Suitcases brands in Germany. The closest is mesbagages.com, then Samsonite Australia, americantourister.nl, Samsonite Singapore, travelite GmbH Co, Markenkoffer.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| mesbagages.commesbagages.com | |||||||
| Samsonite Australiasamsonite.com.au | |||||||
| americantourister.nlamericantourister.nl | |||||||
| Samsonite Singaporesamsonite.com.sg | |||||||
| travelite GmbH Cotravelite.com | |||||||
| Markenkoffermarkenkoffer.de |
07 · Company
The company behind RIMOWA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
RIMOWA is a company based in Germany, founded in 1898 according to LinkedIn, on a domain registered in August 1998. It employs about 1,707 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- 1898, per LinkedIn
- Domain registered
- 17 Aug 1998
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,707 on LinkedIn · 1,001-5,000
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rimowa.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about RIMOWA
What people ask Google about RIMOWA.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is RIMOWA legit or a scam?
According to Gravity by Benchr, RIMOWA is a brand based in Germany: its website has existed since August 1998, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 1,707 people on LinkedIn, it has 1,597,603 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about RIMOWA?
Customers rate RIMOWA 3.7 out of 5 on Trustpilot over 1,837 reviews, 290 of them in the last twelve months: 73% give five stars, 21% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. On Google, RIMOWA scores 5.0 over 49 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is RIMOWA?
RIMOWA is a German manufacturer of high quality travel gear and a global lifestyle brand that creates essential tools for a lifetime of travel. Gravity by Benchr classifies it under Suitcases. Source: Gravity by Benchr product classification.
Does RIMOWA have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: RIMOWA advertises on Facebook and Instagram and on Google, where its offers often run. Check rimowa.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy RIMOWA?
RIMOWA sells on its own website, rimowa.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns RIMOWA?
Gravity by Benchr records a company based in Germany, founded in 1898 according to LinkedIn, on a domain registered in 1998, with 1,707 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is RIMOWA doing well?
Yes. Gravity by Benchr estimates about 2,428,900 visits to rimowa.com in September 2026, up 3% in a month and up 4% over three months. RIMOWA ranks #1 of 167 Suitcases brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does RIMOWA use?
Gravity by Benchr identifies rimowa.com as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2022. Source: Gravity by Benchr platform and advertising records.
What is RIMOWA's ad budget?
Gravity by Benchr does not publish a spend figure for RIMOWA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Suitcases brands in Germany?
Among Suitcases brands in Germany in the Gravity by Benchr index, RIMOWA ranks #1 of 167 by estimated traffic. Its closest competitors on the same market are mesbagages.com, Samsonite Australia, americantourister.nl, Samsonite Singapore, travelite GmbH Co. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with RIMOWA.