Brand page · Food Items · United States
Rip Van: 49.8k visits a month, 51 active Meta ads, Gravity score 604.
Rip Van — Rip Van is a food brand that treats worth slowing down for, selling snacks like wafels, wafers, cookies and candy made with real ingredients, less sugar and prebiotic fiber. In September 2026 ripvan.com drew an estimated 49.8k visits, up 42% on the month before. It ranks #555 of 20,419 Food Items brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 651 peers: Food Items brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Rip Van is a food brand that treats worth slowing down for, selling snacks like wafels, wafers, cookies and candy made with real ingredients, less sugar and prebiotic fiber.
01 · Traffic
How much traffic Rip Van gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rip Van drew an estimated 49.8k visits in September 2026, up 42% on the month before and up 30% over three months.
- Worldwide#170,792of 4.5m sites · Top 5%
- In United States#54,697of 1.2m sites · Top 5%
- Food Items, worldwide#4,908of 260,714 brands · Top 5%
- Food Items, United States#555of 20,419 brands · Top 5%
49.8k
estimated visits in September
1 mo ▲ +42.4%4 mo ▲ +29.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rip Van.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rip Van holds 2.9 out of 5 on Trustpilot over 2 reviews: 0% of customers give five stars and 100% one star.
Tobacco Shop Vaporizer Store Cannabis store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rip Van sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Rip Van sells on Shopify, 93% of its catalogue in stock. The best seller is Wafers Dark Chocolate, at US$15.99, followed by Wafels Dutch Caramel & Vanilla and Wafers Chocolate Hazelnut.
#1Wafers Dark ChocolateRip VanUS$15.99In stock
#2Wafels Dutch Caramel & VanillaRip VanUS$14.99In stock
#3Wafers Chocolate HazelnutRip VanUS$15.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Rip Van in its comparison group.
- Average rating
- 4.53 / 5
- Rated products
- 53% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$15.99
- Currency
- USD
04 · Ads
What Rip Van is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rip Van runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp.
Up to 40% Off Rip Van SnacksRip Van6 Oct 2026image
Up to 40% Off Rip Van SnacksRip Van6 Oct 2026image
Up to 40% Off Rip Van SnacksRip Van6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Rip Van.
The creators who tag @ripvansnacks on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ripvansnacks on Instagram, led by Costco Hotbuys (65k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCostco Hotbuys@costco.hotbuys · 🇺🇸 US | Decoration garden diy Creator | 65k | 0.1% | 1 | Tagged @ripvansnacks |
06 · Competitors according to Gravity
Who Rip Van competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rip Van among Food Items brands in United States. The closest is Cooper Street, then The Sola Company, Carbolicious, M's Cakes & Bakes, Alyssa's Cookies, Dewey's Bakery.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Cooper Streetcooperstreet.com | |||||||
| The Sola Companythesolacompany.com | |||||||
| Carboliciouscarbolicious.co | |||||||
| M's Cakes & Bakesmscakesbakes.com | |||||||
| Alyssa's Cookiesalyssascookies.com | |||||||
| Dewey's Bakerydeweys.com |
07 · Company
The company behind Rip Van.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rip Van is a company based in New York, United States, founded in 2012 according to LinkedIn, on a domain registered in March 2004. It employs about 60 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2012, per LinkedIn
- Domain registered
- 2 Mar 2004
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 60 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ripvan.com · Shopify · USD
- Catalogue
- 26 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rip Van
What people ask Google about Rip Van.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rip Van legit?
According to Gravity by Benchr, Rip Van is a brand based in New York, United States: its website has existed since March 2004, it sells on a Shopify store, it employs 60 people on LinkedIn, it has 264,865 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Rip Van?
Rip Van is a food brand that treats worth slowing down for, selling snacks like wafels, wafers, cookies and candy made with real ingredients, less sugar and prebiotic fiber. Gravity by Benchr classifies it under Food Items, with Bakery making up 61% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Rip Van cost?
Rip Van's best seller, Wafers Dark Chocolate, sells US$15.99 on ripvan.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check ripvan.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Rip Van discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Rip Van advertises on Facebook and Instagram, where its offers often run. Check ripvan.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Rip Van?
Rip Van sells on its own website, ripvan.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Rip Van?
Gravity by Benchr records a company based in New York, United States, founded in 2012 according to LinkedIn, on a domain registered in 2004, with 60 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Rip Van doing well?
Yes. Gravity by Benchr estimates about 49,800 visits to ripvan.com in September 2026, up 42% in a month and up 30% over three months. Rip Van ranks #555 of 20,419 Food Items brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Rip Van use?
Gravity by Benchr identifies ripvan.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Rip Van spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Rip Van on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in United States?
Among Food Items brands in United States in the Gravity by Benchr index, Rip Van ranks #555 of 20,419 by estimated traffic. Its closest competitors on the same market are Cooper Street, The Sola Company, Carbolicious, M's Cakes & Bakes and Alyssa's Cookies. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rip Van.