Brand page · Hobbies & Creative Arts
Rito.se: 37.4k visits a month, 27 active Meta ads.
Rito.se — Rito is an online store that sells yarn and hobby products. The company offers a wide range of craft materials and yarn for creative projects. In September 2026 rito.se drew an estimated 37.4k visits, down 52% on the month before. It ranks #43 of 471 Hobbies & Creative Arts brands and holds a 4.5 Trustpilot rating over 1,690 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Rito is an online store that sells yarn and hobby products. The company offers a wide range of craft materials and yarn for creative projects.
01 · Traffic
How much traffic Rito.se gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rito.se drew an estimated 37.4k visits in September 2026, down 52% on the month before and down 27% over three months.
- Worldwide#218,009of 4.5m sites · Top 5%
- In Sweden#1,632of 27.3k sites · Top 10%
- Hobbies & Creative Arts, worldwide#5,278of 136,278 brands · Top 5%
- Hobbies & Creative Arts, Sweden#43of 471 brands · Top 10%
37.4k
estimated visits in September
1 mo ▼ −51.6%4 mo ▼ −27.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rito.se.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rito.se holds 4.5 out of 5 on Trustpilot over 1,690 reviews, 99 of them in the last twelve months: 89% of customers give five stars and 2% one star. That volume places Rito.se in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Hobby Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rito.se sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Rito.se's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Rito.se in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Rito.se is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rito.se runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since November 2023 (image, text).
RitoRito2 Oct 2026image
🍂 October Deals 🍂Rito1 Oct 2026image
🦙 ALPACA PARTY ÄR IGÅNG! 🧶Rito1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Rito ApSverified
Text ad19 Oct 2026Rito ApSverified
Text ad19 Oct 2026Rito ApSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Rito.se.
The creators who tag @rito.se on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rito.se on Instagram, led by Kristina Roos (40.6k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKristina Roos@stinamarie_r · 🇸🇪 SE | Decoration garden diy Creator | 40.6k | 0.1% | 1 | Tagged @rito.se |
06 · Competitors according to Gravity
Who Rito.se competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rito.se among Hobbies & Creative Arts brands. The closest is Spagetti Yarn, then Doe@ding, Emonnaies, migjimenez.com, Les Ciseaux Magiques, La Maison du Canevas.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Spagetti Yarnspagettiyarn.com | |||||||
| Doe@dingdoeading.nl | |||||||
| Emonnaiesemonnaies.fr | |||||||
| migjimenez.commigjimenez.com | |||||||
| Les Ciseaux Magiqueslesciseauxmagiques.fr | |||||||
| La Maison du Canevascanevas.com |
07 · Company
The company behind Rito.se.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rito.se is an e-commerce brand.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
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- Domain registered
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- Share capital
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- Status
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- President
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- Activity code
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- Employees
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- Funding stage
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- Total raised
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- Investors
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- VC-backed
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- Own store
- rito.se
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rito.se
What people ask Google about Rito.se.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rito.se legit or a scam?
According to Gravity by Benchr, Rito.se is a brand: its Trustpilot profile is claimed by the brand, it has 4,628 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Rito.se reviews
Customers rate Rito.se 4.5 out of 5 on Trustpilot over 1,690 reviews, 99 of them in the last twelve months: 89% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Rito.se?
Rito is an online store that sells yarn and hobby products. The company offers a wide range of craft materials and yarn for creative projects. Gravity by Benchr classifies it under Hobbies & Creative Arts. Source: Gravity by Benchr product classification.
Does Rito.se have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Rito.se advertises on Facebook and Instagram and on Google, where its offers often run. Check rito.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is Rito.se growing?
Not at the moment. Gravity by Benchr estimates about 37,400 visits to rito.se in September 2026, down 52% in a month and down 27% over three months. Rito.se ranks #43 of 471 Hobbies & Creative Arts brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Rito.se spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Rito.se on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands?
Among Hobbies & Creative Arts brands in the Gravity by Benchr index, Rito.se ranks #43 of 471 by estimated traffic. Its closest competitors on the same market are Spagetti Yarn, Doe@ding, Emonnaies, migjimenez.com and Les Ciseaux Magiques. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rito.se.