Brand page · Health & Beauty · Pakistan
Rivaj: 69.8k visits a month, 58 active Meta ads, Gravity score 649.
Rivaj — Rivaj is a Pakistani cosmetics brand that offers makeup, skincare, haircare, healthcare and fragrances products for men and women. In September 2026 rivaj-uk.com drew an estimated 69.8k visits, up 6% on the month before.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 10 peers: Health & Beauty brands in Pakistan with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Rivaj is a Pakistani cosmetics brand that offers makeup, skincare, haircare, healthcare and fragrances products for men and women.
01 · Traffic
How much traffic Rivaj gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rivaj drew an estimated 69.8k visits in September 2026, up 6% on the month before and up 3% over three months.
- Worldwide#127,767of 4.5m sites · Top 5%
- In China#1,025of 3.4k sites · Top 40%
- Health & Beauty, worldwide#124of 7,152 brands · Top 5%
- Health & Beauty, China—Data not available
69.8k
estimated visits in September
1 mo ▲ +6.1%4 mo ▲ +2.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rivaj.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rivaj holds 2.8 out of 5 on Trustpilot over 3 reviews, 2 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Health and Beauty Shop Skin Care Clinic Beauty Product Supplier Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rivaj sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Rivaj sells on Shopify, 63% of its catalogue in stock. The best seller is Classy Lipstick, at PKR 301, followed by Lipstick Pencil and Fashion Fit Nail Color.
#1Classy LipstickRivajPKR 301In stock
#2Lipstick PencilRivajPKR 103.2In stock
#3Fashion Fit Nail ColorRivajPKR 253.7In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Rivaj in its comparison group.
- Average rating
- 4.85 / 5
- Rated products
- 81% of the catalogue
- In stock
- 63%
- Upper price quartile
- US$5.58
- Currency
- PKR
04 · Ads
What Rivaj is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rivaj runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2026 (image, text, video).
Contour Stick - RHDRivaj6 Oct 2026image
Flat 10% Off Evernoya!Rivaj6 Oct 2026image
FLAT 10% Off - Makeup!Rivaj5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026SJS International Traders PVT LTDverified
Text ad20 Oct 2026SJS International Traders PVT LTDverified
Image ad20 Oct 2026SJS International Traders PVT LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Rivaj.
The creators who tag @rivajpkofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rivajpkofficial on Instagram, led by Rivaj Cosmetics (24k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRivaj Cosmetics@rivajcosmetics · 🇮🇳 IN | Beauty cosmetics skincare Creator | 24k | 0.1% | 3 | Tagged @rivajpkofficial |
06 · Competitors according to Gravity
Who Rivaj competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rivaj among Health & Beauty brands in Pakistan. The closest is Nisa Naturals, then enlivenskincare, eyetex.com, Athos, kaiva.in, blez-pharmacy.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Nisa Naturalsnisanaturals.pk | |||||||
| enlivenskincareenlivenskincare.pk | |||||||
| eyetex.comeyetex.com | |||||||
| Athoslaboratoriosathos.com | |||||||
| kaiva.inkaiva.in | |||||||
| blez-pharmacy.comblez-pharmacy.com |
07 · Company
The company behind Rivaj.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rivaj is a company based in Lahore, Pakistan, founded in 2008 according to LinkedIn, on a domain registered in June 2009. It employs about 301 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇵🇰 Pakistan · Lahore
- Founded
- 2008, per LinkedIn
- Domain registered
- 14 Jun 2009
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 301 on LinkedIn · 501-1,000
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rivaj-uk.com · Shopify · PKR
- Catalogue
- 224 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rivaj
What people ask Google about Rivaj.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rivaj legit?
According to Gravity by Benchr, Rivaj is a brand based in Lahore, Pakistan: its website has existed since June 2009, it sells on a Shopify store, it employs 301 people on LinkedIn, it has 205,040 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Rivaj known for?
Rivaj is a Pakistani cosmetics brand that offers makeup, skincare, haircare, healthcare and fragrances products for men and women. Gravity by Benchr classifies it under Health & Beauty, with Health & Beauty making up 89% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Rivaj cost?
Rivaj's best seller, Classy Lipstick, sells PKR 301 on rivaj-uk.com. 63% of the catalogue is in stock. Gravity does not track prices daily: check rivaj-uk.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Rivaj promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Rivaj advertises on Facebook and Instagram and on Google, where its offers often run. Check rivaj-uk.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Rivaj?
Rivaj sells on its own website, rivaj-uk.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Rivaj?
Gravity by Benchr records a company based in Lahore, Pakistan, founded in 2008 according to LinkedIn, on a domain registered in 2009, with 301 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Rivaj growing?
Yes. Gravity by Benchr estimates about 69,800 visits to rivaj-uk.com in September 2026, up 6% in a month and up 3% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Rivaj use?
Gravity by Benchr identifies rivaj-uk.com as a Shopify store (standard plan, not Shopify Plus), selling in PKR. It advertises through Meta and on Google since May 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Rivaj's ad budget?
Gravity by Benchr does not publish a spend figure for Rivaj on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rivaj.