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- R.M.Williams
Brand page · Shoes · Australia
R.M.Williams traffic, ads & competitors 810k visits a month, 309 active Meta ads, Gravity score 733.
R.M.Williams — R.M.Williams is an Australian brand that makes handcrafted leather boots, clothing, and accessories. In September 2026 rmwilliams.com.au drew an estimated 810k visits, down 9% on the month before. It ranks #7 of 1,268 Shoes brands in Australia and holds a 3.2 Trustpilot rating over 184 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 70 peers: Shoes brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
R.M.Williams is an Australian brand that makes handcrafted leather boots, clothing, and accessories.
01 · Traffic
R.M.Williams website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
R.M.Williams drew an estimated 810k visits in September 2026, down 9% on the month before and up 15% over three months.
- Worldwide#17,087of 4.5m sites · Top 1%
- In Australia#310of 105k sites · Top 1%
- Shoes, worldwide#283of 46,962 brands · Top 1%
- Shoes, Australia#7of 1,268 brands · Top 1%
810k
estimated visits in September
1 mo ▼ −8.6%4 mo ▲ +14.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
R.M.Williams reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
R.M.Williams holds 3.2 out of 5 on Trustpilot over 184 reviews, 57 of them in the last twelve months: 42% of customers give five stars and 46% one star. That volume places R.M.Williams in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Boot Store Shoe Store Men's Clothing Store Outdoor Clothing and Equipment Shop Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
R.M.Williams best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read R.M.Williams's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places R.M.Williams in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
R.M.Williams ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
R.M.Williams runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2025 (image, text, video).
Inspired by LegendsR.M.Williams7 Oct 2026image
New arrivals are hereR.M.Williams6 Oct 2026image
Inspired by LegendsR.M.Williams6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026R.M.Williams Pty Ltdverified
Text ad21 Oct 2026R.M.Williams Pty Ltdverified
Text ad21 Oct 2026R.M.Williams Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
R.M.Williams influencers
The creators who tag @rmwilliams on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rmwilliams on Instagram, led by Dallas Dwyer (30.7k followers, 15.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDallas Dwyer@dallasdwyerr · 🇺🇸 US | Fashion style luxury Creator | 30.7k | 15.3% | 4 | Tagged @rmwilliams |
06 · Competitors according to Gravity
R.M.Williams competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for R.M.Williams among Shoes brands in Australia. The closest is Country Outfitter, then Lucchese, Blundstone Australia, White's Boots Shop, STUMPTOWN BOOTS ＆ RECRAFTING, freebirdstores.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Country Outfittercountryoutfitter.com | |||||||
| Luccheselucchese.com | |||||||
| Blundstone Australiablundstone.com.au | |||||||
| White's Boots Shopwhitesboots.com | |||||||
| STUMPTOWN BOOTS ＆ RECRAFTINGstumptownjapan.com | |||||||
| freebirdstores.comfreebirdstores.com |
07 · Company
Who is behind R.M.Williams?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
R.M.Williams is a company based in Australia, founded in 1932 according to LinkedIn. It employs about 572 people.
- Entity country
- 🇦🇺 Australia
- Founded
- 1932, per LinkedIn
- Employees
- 572 on LinkedIn
- Own store
- rmwilliams.com.au · Salesforce_commerce
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about R.M.Williams
What people ask Google about R.M.Williams.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is R.M.Williams legit or a scam?
According to Gravity by Benchr, R.M.Williams is a brand based in Australia: its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 572 people on LinkedIn, it has 329,348 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about R.M.Williams?
Customers rate R.M.Williams 3.2 out of 5 on Trustpilot over 184 reviews, 57 of them in the last twelve months: 42% give five stars, 46% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is R.M.Williams known for?
R.M.Williams is an Australian brand that makes handcrafted leather boots, clothing, and accessories. Gravity by Benchr classifies it under Shoes. Source: Gravity by Benchr product classification.
Is there a R.M.Williams discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: R.M.Williams advertises on Facebook and Instagram and on Google, where its offers often run. Check rmwilliams.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy R.M.Williams?
R.M.Williams sells on its own website, rmwilliams.com.au, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind R.M.Williams?
Gravity by Benchr records a company based in Australia, founded in 1932 according to LinkedIn, with 572 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is R.M.Williams doing well?
Yes. Gravity by Benchr estimates about 810,000 visits to rmwilliams.com.au in September 2026, down 9% in a month and up 15% over three months. R.M.Williams ranks #7 of 1,268 Shoes brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does R.M.Williams use?
Gravity by Benchr identifies rmwilliams.com.au as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does R.M.Williams spend on Meta ads?
Gravity by Benchr does not publish a spend figure for R.M.Williams on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in Australia?
Among Shoes brands in Australia in the Gravity by Benchr index, R.M.Williams ranks #7 of 1,268 by estimated traffic. Its closest competitors on the same market are Country Outfitter, Lucchese, Blundstone Australia, White's Boots Shop and STUMPTOWN BOOTS ＆ RECRAFTING. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with R.M.Williams.