Brand page · Baby & Toddler Furniture · Germany
roba: 63.5k visits a month, 12 active Meta ads, Gravity score 614.
roba — roba is a brand that sells children's furniture, baby accessories, and toys. The company offers high-quality products including baby furniture, textiles, and educational wooden toys. In September 2026 roba-kids.com drew an estimated 63.5k visits, down 22% on the month before. It ranks #4 of 75 Baby & Toddler Furniture brands in Germany and holds a 3.2 Trustpilot rating over 128 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 10 peers: Baby & Toddler Furniture brands in Germany with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
roba is a brand that sells children's furniture, baby accessories, and toys. The company offers high-quality products including baby furniture, textiles, and educational wooden toys.
01 · Traffic
How much traffic roba gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
roba drew an estimated 63.5k visits in September 2026, down 22% on the month before and up 9% over three months.
- Worldwide#138,677of 4.5m sites · Top 5%
- In Germany#6,321of 184k sites · Top 5%
- Baby & Toddler Furniture, worldwide#66of 2,088 brands · Top 5%
- Baby & Toddler Furniture, Germany#4of 75 brands · Top 10%
63.5k
estimated visits in September
1 mo ▼ −22.4%4 mo ▲ +9.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about roba.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
roba holds 3.2 out of 5 on Trustpilot over 128 reviews, 58 of them in the last twelve months: 41% of customers give five stars and 43% one star. That volume places roba in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Children's Furniture Store Furniture Store Baby Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What roba sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
roba sells on Shopify, 88% of its catalogue in stock. The best seller is Travel Crib Mattress 'Little Stars', Foldable Travel Crib Mattress, Baby/Children's Bed 60 x 120 cm, Includes Carrying B, at €44.90, followed by Wedge Pillow, Breathable, with Removable Cover, Positioning & Support Pillow 30 x 35 cm and Changing Table 'Gabriella' with Changing Pad, 2 Drawers, 1 Door, 1 Open Compartment, Changing Height: 90 cm.
#1Travel Crib Mattress 'Little Stars', Foldable Travel Crib Mattress, Baby/Children's Bed 60 x 120 cm, Includes Carrying Broba€44.90In stock
#2Wedge Pillow, Breathable, with Removable Cover, Positioning & Support Pillow 30 x 35 cmroba€19.90In stock
#3Changing Table 'Gabriella' with Changing Pad, 2 Drawers, 1 Door, 1 Open Compartment, Changing Height: 90 cmroba€274.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places roba in its comparison group.
- Average rating
- 4.68 / 5
- Rated products
- 2% of the catalogue
- In stock
- 88%
- Upper price quartile
- US$274.30
- Currency
- EUR
04 · Ads
What roba is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
roba runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Profitez des Jours Flash Prime avec robaRoba Kids7 Oct 2026video
Roba KidsRoba Kids5 Oct 2026image
Roba KidsRoba Kids5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026roba Baumann GmbHverified
Text ad20 Oct 2026roba Baumann GmbHverified
Text ad20 Oct 2026roba Baumann GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about roba.
The creators who tag @robakids on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @robakids on Instagram, led by @aaliyahbenisano (125k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| aaaliyahbenisano@aaliyahbenisano · 🇺🇸 US | Relationship couple life Creator | 125k | 0.7% | 1 | Tagged @robakids |
06 · Competitors according to Gravity
Who roba competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for roba among Baby & Toddler Furniture brands in Germany. The closest is Funzy, then Goodevas, Goodevas DE, FabiMax, Nani Berlin, ULLENBOOM.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Funzymyfunzy.de | |||||||
| Goodevasgoodevas.it | |||||||
| Goodevas DEgoodevas.de | |||||||
| FabiMaxfabimax.de | |||||||
| Nani Berlinnaniberlin.com | |||||||
| ULLENBOOMullenboom-baby.de |
07 · Company
The company behind roba.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
roba is a company based in Ebersdorf b. Coburg, Germany, on a domain registered in February 2014. It employs about 15 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany · Ebersdorf b. Coburg
- Founded
- Data not available
- Domain registered
- 27 Feb 2014
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 15 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- roba-kids.com · Shopify · EUR
- Catalogue
- 159 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about roba
What people ask Google about roba.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is roba a legit company?
According to Gravity by Benchr, roba is a brand based in Ebersdorf b. Coburg, Germany: its website has existed since February 2014, it sells on a Shopify store, it employs 15 people on LinkedIn, it has 29,287 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
roba reviews: is it worth it?
Customers rate roba 3.2 out of 5 on Trustpilot over 128 reviews, 58 of them in the last twelve months: 41% give five stars, 43% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is roba known for?
roba is a brand that sells children's furniture, baby accessories, and toys. The company offers high-quality products including baby furniture, textiles, and educational wooden toys. Gravity by Benchr classifies it under Baby & Toddler Furniture, with Baby & Toddler Furniture Sets making up 8% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is roba expensive?
roba's best seller, Travel Crib Mattress 'Little Stars', Foldable Travel Crib Mattress, Baby/Children's Bed 60 x 120 cm, Includes Carrying B, sells €44.90 on roba-kids.com. 88% of the catalogue is in stock. Gravity does not track prices daily: check roba-kids.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does roba have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: roba advertises on Facebook and Instagram and on Google, where its offers often run. Check roba-kids.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy roba?
roba sells on its own website, roba-kids.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind roba?
Gravity by Benchr records a company based in Ebersdorf b. Coburg, Germany, whose domain was registered in 2014, with 15 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is roba growing?
Yes. Gravity by Benchr estimates about 63,500 visits to roba-kids.com in September 2026, down 22% in a month and up 9% over three months. roba ranks #4 of 75 Baby & Toddler Furniture brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does roba use?
Gravity by Benchr identifies roba-kids.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does roba spend on Meta ads?
Gravity by Benchr does not publish a spend figure for roba on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Baby & Toddler Furniture brands in Germany?
Among Baby & Toddler Furniture brands in Germany in the Gravity by Benchr index, roba ranks #4 of 75 by estimated traffic. Its closest competitors on the same market are Funzy, Goodevas, Goodevas DE, FabiMax and Nani Berlin. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with roba.