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- Robinsons Singapore
Brand page · Personal Care · Singapore
Robinsons Singapore: 50.1k visits a month, 12 active Meta ads, Gravity score 442.
Robinsons Singapore — Robinsons Singapore is an online department store that builds upon an iconic department store established in 1858, offering online shopping experience in Singapore. In September 2026 robinsons.com.sg drew an estimated 50.1k visits, down 43% on the month before. It ranks #36 of 724 Personal Care brands in Singapore.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 41 peers: Personal Care brands in Singapore with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Robinsons Singapore is an online department store that builds upon an iconic department store established in 1858, offering online shopping experience in Singapore.
01 · Traffic
How much traffic Robinsons Singapore gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Robinsons Singapore drew an estimated 50.1k visits in September 2026, down 43% on the month before and down 13% over three months.
- Worldwide#169,771of 4.5m sites · Top 5%
- In Singapore#531of 9.6k sites · Top 10%
- Personal Care, worldwide#8,604of 215,119 brands · Top 5%
- Personal Care, Singapore#36of 724 brands · Top 5%
50.1k
estimated visits in September
1 mo ▼ −42.9%4 mo ▼ −13.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Robinsons Singapore.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Robinsons Singapore holds 3.4 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 0% one star.
Online Marketplace Shopping Mall
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Robinsons Singapore sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Robinsons Singapore sells on Shopify, 93% of its catalogue in stock. The best seller is Cool Bamboo Bed Sheet Set Hotel Collection by Robinsons, at SGD 99.99–SGD 179.99, followed by Hotel Plush Bath Towel - Hotel Collection by Robinsons and Robinsons Silky Soft Embroidered Microfibre Fitted Sheet Set Core Collection.
#1Cool Bamboo Bed Sheet Set Hotel Collection by RobinsonsRobinsons SingaporeSGD 99.99–SGD 179.99In stock
#2Hotel Plush Bath Towel - Hotel Collection by RobinsonsRobinsons SingaporeSGD 17.99In stock
#3Robinsons Silky Soft Embroidered Microfibre Fitted Sheet Set Core CollectionRobinsons SingaporeSGD 22.00–SGD 28.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Robinsons Singapore in its comparison group.
- Average rating
- 4.35 / 5
- Rated products
- 1% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$467.28
- Currency
- SGD
04 · Ads
What Robinsons Singapore is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Robinsons Singapore runs Meta ads on Facebook, Instagram, and has advertised on Google since August 2022 (image, text, video).
Clearance Sale Now LiveRobinsons4 Oct 2026image
Tuft Diamond V-shaped Bristles Brush 34 MmRobinsons13 Mar 2026image
Sukin Botlanical Body Wash Ylang Ylang & Cedar 1lRobinsons27 Feb 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026ROBINSONS DEPARTMENT STORES ONLINE PTE. LTDverified
Text ad20 Oct 2026ROBINSONS DEPARTMENT STORES ONLINE PTE. LTDverified
Text ad20 Oct 2026ROBINSONS DEPARTMENT STORES ONLINE PTE. LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Robinsons Singapore.
The creators who tag @robinsonssg on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @robinsonssg on Instagram, led by Ray | Singapore Food, Travel, Lifestyle (18.6k followers, 1.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRay | Singapore Food, Travel, Lifestyle@ray_yee · 🇸🇬 SG | Food cooking nutrition Creator | 18.6k | 1.8% | 1 | Tagged @robinsonssg |
06 · Competitors according to Gravity
Who Robinsons Singapore competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Robinsons Singapore among Personal Care brands in Singapore. The closest is Noor's 1975, then MYHOLDAL LEBANON, Las Villas Online, MarcasbyR&R, HBPS Beauty & Fashion, idesire.com.pk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Noor's 1975noors1975.com | |||||||
| MYHOLDAL LEBANONmyholdal.com | |||||||
| Las Villas Onlinelasvillasonline.com | |||||||
| MarcasbyR&Rmarcasbyresultayresalta.com | |||||||
| HBPS Beauty & Fashionhbps-beauty.com | |||||||
| idesire.com.pkidesire.com.pk |
07 · Company
The company behind Robinsons Singapore.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Robinsons Singapore is a company based in Singapore, Singapore, founded in 1858 according to LinkedIn, on a domain registered in July 1996. It employs about 74 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇬 Singapore · Singapore
- Founded
- 1858, per LinkedIn
- Domain registered
- 21 Jul 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 74 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- robinsons.com.sg · Shopify · SGD
- Catalogue
- 2,870 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Robinsons Singapore
What people ask Google about Robinsons Singapore.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Robinsons Singapore legit or a scam?
According to Gravity by Benchr, Robinsons Singapore is a brand based in Singapore, Singapore: its website has existed since July 1996, it sells on a Shopify store, it employs 74 people on LinkedIn, it has 22,425 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Robinsons Singapore?
Robinsons Singapore is an online department store that builds upon an iconic department store established in 1858, offering online shopping experience in Singapore. Gravity by Benchr classifies it under Personal Care, with Home Fragrances making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Robinsons Singapore cost?
Robinsons Singapore's best seller, Cool Bamboo Bed Sheet Set Hotel Collection by Robinsons, sells from SGD 99.99 to SGD 179.99 on robinsons.com.sg. 93% of the catalogue is in stock. Gravity does not track prices daily: check robinsons.com.sg before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Robinsons Singapore have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Robinsons Singapore advertises on Facebook and Instagram and on Google, where its offers often run. Check robinsons.com.sg for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Robinsons Singapore?
Robinsons Singapore sells on its own website, robinsons.com.sg, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Robinsons Singapore?
Gravity by Benchr records a company based in Singapore, Singapore, founded in 1858 according to LinkedIn, on a domain registered in 1996, with 74 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Robinsons Singapore doing well?
Not at the moment. Gravity by Benchr estimates about 50,100 visits to robinsons.com.sg in September 2026, down 43% in a month and down 13% over three months. Robinsons Singapore ranks #36 of 724 Personal Care brands in Singapore in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Robinsons Singapore use?
Gravity by Benchr identifies robinsons.com.sg as a Shopify store (standard plan, not Shopify Plus), selling in SGD. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Robinsons Singapore's ad budget?
Gravity by Benchr does not publish a spend figure for Robinsons Singapore on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Singapore?
Among Personal Care brands in Singapore in the Gravity by Benchr index, Robinsons Singapore ranks #36 of 724 by estimated traffic. Its closest competitors on the same market are Noor's 1975, MYHOLDAL LEBANON, Las Villas Online, MarcasbyR&R and HBPS Beauty & Fashion. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Robinsons Singapore.