Brand page · Tools
Rockler: 1.5M visits a month, 64 active Meta ads.
Rockler — Rockler Woodworking and Hardware is a family-owned company that sells woodworking tools, hardware, DIY project supplies, and plans. In September 2026 rockler.com drew an estimated 1.5M visits, up 1% on the month before. It ranks #6 of 3,410 Tools brands and holds a 1.5 Trustpilot rating over 169 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Rockler Woodworking and Hardware is a family-owned company that sells woodworking tools, hardware, DIY project supplies, and plans.
01 · Traffic
How much traffic Rockler gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rockler drew an estimated 1.5M visits in September 2026, up 1% on the month before and up 7% over three months.
- Worldwide#10,602of 4.5M sites · Top 1%
- In United States#3,527of 1.2M sites · Top 1%
- Tools, worldwide#43of 49,532 brands · Top 1%
- Tools, United States#6of 3,410 brands · Top 1%
1.5M
estimated visits in September
1 mo ▲ +1.4%4 mo ▲ +6.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rockler.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rockler holds 1.5 out of 5 on Trustpilot over 169 reviews, 21 of them in the last twelve months: 10% of customers give five stars and 76% one star. That volume places Rockler in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Electronics & Technology
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rockler sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Rockler's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Rockler in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Rockler is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rockler runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2023 (image, text, video).
Rockler Woodworking and HardwareRockler Woodworking and Hardware14 Oct 2026image
Rockler Woodworking and HardwareRockler Woodworking and Hardware14 Oct 2026image
Rockler Woodworking and HardwareRockler Woodworking and Hardware14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Rockler Companies, Inc.verified
Text ad21 Oct 2026Rockler Companies, Inc.verified
Text ad21 Oct 2026Rockler Companies, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Rockler.
The creators who tag @rockler_woodworking on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rockler_woodworking on Instagram, led by Michaels Woodcraft (18.2K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMichaels Woodcraft@michaelswoodcraft · 🇺🇸 US | Decoration garden diy Creator | 18.2K | 0.3% | 6 | Tagged @rockler_woodworking |
06 · Competitors according to Gravity
Who Rockler competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rockler among Tools brands. The closest is Woodpeckers, then Woodcraft, KM Tools, axminstertools.com, Taylor Toolworks, Rutlands.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Woodpeckerswoodpeck.com | |||||||
| Woodcraftwoodcraft.com | |||||||
| KM Toolskmtools.com | |||||||
| axminstertools.comaxminstertools.com | |||||||
| Taylor Toolworkstaytools.com | |||||||
| Rutlandsrutlands.com |
07 · Company
The company behind Rockler.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rockler is an e-commerce brand, on a domain registered in June 1997.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 12 Jun 1997
- Share capital
- Data not available
- Status
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- President
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- Activity code
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- Employees
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- Funding stage
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- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rockler.com · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rockler
What people ask Google about Rockler.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rockler legit?
According to Gravity by Benchr, Rockler is a brand: its website has existed since June 1997, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it has 246,589 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Rockler reviews: is it worth it?
Customers rate Rockler 1.5 out of 5 on Trustpilot over 169 reviews, 21 of them in the last twelve months: 10% give five stars, 76% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Rockler known for?
Rockler Woodworking and Hardware is a family-owned company that sells woodworking tools, hardware, DIY project supplies, and plans. Gravity by Benchr classifies it under Tools. Source: Gravity by Benchr product classification.
Rockler promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Rockler advertises on Facebook and Instagram and on Google, where its offers often run. Check rockler.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Rockler?
Rockler sells on its own website, rockler.com, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Rockler?
Gravity by Benchr records a company, whose domain was registered in 1997. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Rockler growing?
Yes. Gravity by Benchr estimates about 1,484,700 visits to rockler.com in September 2026, up 1% in a month and up 7% over three months. Rockler ranks #6 of 3,410 Tools brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Rockler use?
Gravity by Benchr identifies rockler.com as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records.
What is Rockler's ad budget?
Gravity by Benchr does not publish a spend figure for Rockler on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Tools brands?
Among Tools brands in the Gravity by Benchr index, Rockler ranks #6 of 3,410 by estimated traffic. Its closest competitors on the same market are Woodpeckers, Woodcraft, KM Tools, axminstertools.com, Taylor Toolworks. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rockler.