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  5. Rockstar Energy

Brand page · Beverages

Rockstar Energy Top 5% worldwide Top 1% in Beverages
rockstarenergy.com· Shopify·Since 2001

Rockstar Energy traffic, ads & competitors 106k visits a month, 1 active Meta ads.

Rockstar Energy — Rockstar Energy is an energy drink company that produces various flavors and types of energy drinks including Original Rockstar, Sugar Free, Rockstar Punched, Rockstar Pure Zero, Rockstar Boom, and Rockstar Recovery with electrolytes. In September 2026 rockstarenergy.com drew an estimated 106k visits, down 26% on the month before. It ranks #148 of 12,385 Beverages brands and holds a 2.7 Trustpilot rating over 27 reviews.

rockstarenergy.com@rockstarenergy 1.1mYouTube 950kFacebookLinkedIn 26.4kTrustpilot 2.7Meta Ad Library 1

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026

Estimated traffic
106k
−26% vs. August 2026
Instagram followers
1.1m
7,158 posts · @rockstarenergy
Trustpilot
2.7
27 reviews · 5 in 12 months
Meta ads
1
active · on Google since 2026
Products
100%
in stock
Rank in the United States
#148
of 12,385 in Beverages
LinkedIn
26.4k
followers · 307 employees
Earned media value
€699.0k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Rockstar Energy is an energy drink company that produces various flavors and types of energy drinks including Original Rockstar, Sugar Free, Rockstar Punched, Rockstar Pure Zero, Rockstar Boom, and Rockstar Recovery with electrolytes.

01 · Traffic

Rockstar Energy website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Rockstar Energy drew an estimated 106k visits in September 2026, down 26% on the month before and up 21% over three months.

  • Worldwide#89,409of 4.5m sites · Top 5%
  • In United States#29,310of 1.2m sites · Top 5%
  • Beverages, worldwide#685of 97,069 brands · Top 1%
  • Beverages, United States#148of 12,385 brands · Top 5%
Monthly visitssource Sept 2026

106k

estimated visits in September

1 mo ▼ −26.0%4 mo ▲ +21.2%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Rockstar Energy reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Rockstar Energy holds 2.7 out of 5 on Trustpilot over 27 reviews, 5 of them in the last twelve months: 15% of customers give five stars and 70% one star. That volume places Rockstar Energy in the top 50% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotread 20 Oct 2026
2.7TrustScore · 27 reviews · 5 in 12 months
Top 50% review volume
5 ★15%
4 ★7%
3 ★4%
2 ★4%
1 ★70%

Beverage Distributor Alcohol Manufacturer Soft Drinks Shop

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Rockstar Energy best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Rockstar Energy sells on Shopify, 100% of its catalogue in stock. The best seller is The Original (24oz), at US$22.49, followed by Lime Freeze and Blackberry.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Sports & Energy Drinks100%

Share of the catalogue by product family.

Activity mixdominant: Beverages
Beverages100%

The dominant category places Rockstar Energy in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
0% of the catalogue
In stock
100%
Upper price quartile
US$22.49
Currency
USD

05 · Influencers

Rockstar Energy influencers

The creators who tag @rockstarenergy on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @rockstarenergy on Instagram, led by Malcolm Stewart (768k followers, 2.8% engagement).

Influencersaccounts tagging @rockstarenergy · Instagram
AccountProfileFollowersEngagementTagsRelationship
MMalcolm Stewart@malcolmstewart · 🇺🇸 USAutomotive mobility Creator768k2.8%13Tagged @rockstarenergy
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Rockstar Energy competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Rockstar Energy among Beverages brands. The closest is drinkmac.com, then Syncron, Gorilla Energy, drinklytofficial.com, rubiconraw.co.uk, Revive.

CompetitorsBeverages · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
drinkmac.comdrinkmac.com
Syncronlivesyncron.com
Gorilla Energygorillaenergy.com
drinklytofficial.comdrinklytofficial.com
rubiconraw.co.ukrubiconraw.co.uk
Revivedrinkrevive.no
Competitors Gravity finds for Rockstar Energy. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Rockstar Energy with drinkmac.com

07 · Company

Who is behind Rockstar Energy?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Rockstar Energy is an e-commerce brand, founded in 2001 according to LinkedIn, on a domain registered in May 2001. It employs about 307 people.

Legal entityGravity index, Sept 2026
Founded
2001, per LinkedIn
Domain registered
4 May 2001
Employees
307 on LinkedIn
DistributionGravity index, Sept 2026
Own store
rockstarenergy.com · Shopify · USD
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Rockstar Energy

What people ask Google about Rockstar Energy.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Rockstar Energy a legit company?

According to Gravity by Benchr, Rockstar Energy is a brand: its website has existed since May 2001, it sells on a Shopify store, it employs 307 people on LinkedIn, it has 1,096,153 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

Rockstar Energy reviews

Customers rate Rockstar Energy 2.7 out of 5 on Trustpilot over 27 reviews, 5 of them in the last twelve months: 15% give five stars, 70% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Rockstar Energy sell?

Rockstar Energy is an energy drink company that produces various flavors and types of energy drinks including Original Rockstar, Sugar Free, Rockstar Punched, Rockstar Pure Zero, Rockstar Boom, and Rockstar Recovery with electrolytes. Gravity by Benchr classifies it under Beverages, with Sports & Energy Drinks making up 100% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Rockstar Energy expensive?

Rockstar Energy's best seller, The Original (24oz), sells US$22.49 on rockstarenergy.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check rockstarenergy.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Rockstar Energy promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Rockstar Energy advertises on Facebook and Instagram and on Google, where its offers often run. Check rockstarenergy.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Rockstar Energy?

Rockstar Energy sells on its own website, rockstarenergy.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who owns Rockstar Energy?

Gravity by Benchr records a company, founded in 2001 according to LinkedIn, on a domain registered in 2001, with 307 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Rockstar Energy growing?

Yes. Gravity by Benchr estimates about 105,800 visits to rockstarenergy.com in September 2026, down 26% in a month and up 21% over three months. Rockstar Energy ranks #148 of 12,385 Beverages brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Rockstar Energy use?

Gravity by Benchr identifies rockstarenergy.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since July 2026. Source: Gravity by Benchr platform and advertising records.

How much does Rockstar Energy spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Rockstar Energy on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Beverages brands?

Among Beverages brands in the Gravity by Benchr index, Rockstar Energy ranks #148 of 12,385 by estimated traffic. Its closest competitors on the same market are drinkmac.com, Syncron, Gorilla Energy, drinklytofficial.com and rubiconraw.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rockstar Energy.