Brand page · Jewelry · Switzerland
Rolex: 7.8M visits a month, 46 active Meta ads.
Rolex — The leading brand in Swiss luxury watches, Rolex enjoys an unrivalled reputation for excellence, performance and prestige. Pioneer of the wristwatch since 1905, the brand is at the origin of landmark innovations in watchmaking. In September 2026 rolex.com drew an estimated 7.8M visits, up 7% on the month before. It ranks #1 of 33,382 Jewelry brands in Switzerland and holds a 2.0 Trustpilot rating over 319 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
The leading brand in Swiss luxury watches, Rolex enjoys an unrivalled reputation for excellence, performance and prestige. Pioneer of the wristwatch since 1905, the brand is at the origin of landmark innovations in watchmaking.
01 · Traffic
How much traffic Rolex gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rolex drew an estimated 7.8M visits in September 2026, up 7% on the month before and up 10% over three months.
- Worldwide#2,677of 4.5M sites · Top 1%
- In United States#928of 1.2M sites · Top 1%
- Jewelry, worldwide#5of 132,285 brands · Top 1%
- Jewelry, United States#1of 33,382 brands · Top 1%
7.8M
estimated visits in September
1 mo ▲ +7.1%4 mo ▲ +9.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rolex.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rolex holds 2.0 out of 5 on Trustpilot over 319 reviews, 42 of them in the last twelve months: 30% of customers give five stars and 54% one star. That volume places Rolex in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Watch Store Watch Manufacturer Jewelry Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rolex sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Rolex's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Rolex in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Rolex is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rolex runs Meta ads on Facebook, Instagram, and has advertised on Google since March 2023 (text).
Nuestro Testimonial desde 2008, el director de orquesta venezolano @gustavodudamel, regresa al Auditorio Nacional de Música en Madrid para dROLEX14 Oct 2026video
The co-founder of the Billion Oyster Project, Pete Malinowski (@billionoysterpete) sits down with @alexhonnold to describe how growing up onROLEX14 Oct 2026video
Nuestro Testimonial desde 2008, el director de orquesta venezolano @gustavodudamel, regresa al Auditorio Nacional de Música en Madrid para dROLEX14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026ROLEX SAverified
Text ad21 Oct 2026ROLEX SAverified
Text ad21 Oct 2026ROLEX SAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Rolex.
The creators who tag @rolex on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rolex on Instagram, led by J E F F (20.3K followers, 6.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJ E F F@jeff.d.c · 🇨🇭 CH | Fitness sport bodybuilding Creator | 20.3K | 6.6% | 23 | Tagged @rolex |
06 · Competitors according to Gravity
Who Rolex competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rolex among Jewelry brands in Switzerland. The closest is breitling.com, then OMEGA, longines.com, iwc.com, tudorwatch.com, blancpain.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| breitling.combreitling.com | |||||||
| OMEGAomegawatches.jp | |||||||
| longines.comlongines.com | |||||||
| iwc.comiwc.com | |||||||
| tudorwatch.comtudorwatch.com | |||||||
| blancpain.comblancpain.com |
07 · Company
The company behind Rolex.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rolex is a company based in Switzerland, on a domain registered in August 1998. It employs about 9,606 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇨🇭 Switzerland
- Founded
- Data not available
- Domain registered
- 20 Aug 1998
- Share capital
- Data not available
- Status
- Operating
- President
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- Activity code
- Data not available
- Employees
- 9,606 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rolex.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rolex
What people ask Google about Rolex.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rolex legit?
According to Gravity by Benchr, Rolex is a brand based in Switzerland: its website has existed since August 1998, it employs 9,606 people on LinkedIn, it has 17,888,359 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Rolex?
Customers rate Rolex 2.0 out of 5 on Trustpilot over 319 reviews, 42 of them in the last twelve months: 30% give five stars, 54% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Rolex known for?
The leading brand in Swiss luxury watches, Rolex enjoys an unrivalled reputation for excellence, performance and prestige. Pioneer of the wristwatch since 1905, the brand is at the origin of landmark innovations in watchmaking. Gravity by Benchr classifies it under Jewelry. Source: Gravity by Benchr product classification.
Is there a Rolex discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Rolex advertises on Facebook and Instagram and on Google, where its offers often run. Check rolex.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Rolex?
Gravity by Benchr records a company based in Switzerland, whose domain was registered in 1998, with 9,606 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Rolex growing?
Yes. Gravity by Benchr estimates about 7,753,600 visits to rolex.com in September 2026, up 7% in a month and up 10% over three months. Rolex ranks #1 of 33,382 Jewelry brands in Switzerland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Rolex's ad budget?
Gravity by Benchr does not publish a spend figure for Rolex on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Switzerland?
Among Jewelry brands in Switzerland in the Gravity by Benchr index, Rolex ranks #1 of 33,382 by estimated traffic. Its closest competitors on the same market are breitling.com, OMEGA, longines.com, iwc.com, tudorwatch.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rolex.