Brand page · Household Appliances
Rolfstone: 157K visits a month, 104 active Meta ads.
Rolfstone — Rolfstone is a Dutch brand that specializes in air purifiers, helping customers with smart solutions for daily comfort and cleaner air in homes and offices. In September 2026 rolfstone.com drew an estimated 157K visits, up 16% on the month before. It ranks #3 of 188 Household Appliances brands and holds a 4.8 Trustpilot rating over 1,837 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Rolfstone is a Dutch brand that specializes in air purifiers, helping customers with smart solutions for daily comfort and cleaner air in homes and offices.
01 · Traffic
How much traffic Rolfstone gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rolfstone drew an estimated 157K visits in September 2026, up 16% on the month before and up 64% over three months.
- Worldwide#64,127of 4.5M sites · Top 5%
- In Netherlands#850of 78.6K sites · Top 5%
- Household Appliances, worldwide#158of 20,238 brands · Top 1%
- Household Appliances, Netherlands#3of 188 brands · Top 5%
157K
estimated visits in September
1 mo ▲ +16.3%4 mo ▲ +63.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rolfstone.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rolfstone holds 4.8 out of 5 on Trustpilot over 1,837 reviews, 841 of them in the last twelve months: 81% of customers give five stars and 2% one star. That volume places Rolfstone in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rolfstone sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Rolfstone's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Rolfstone in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Rolfstone is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rolfstone runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Kattenbak geur?! Filter de lucht..Rolfstone11 Oct 2026video
DE Beste Koop volgens de consumentenbond..Rolfstone9 Oct 2026image
DE beste luchtreiniger volgens de consumentenbond.Rolfstone9 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Sandbirds BVverified
Image ad20 Oct 2026Sandbirds BVverified
Text ad20 Oct 2026Sandbirds BVverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Rolfstone.
The creators who tag @rolfstone on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Rolfstone competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rolfstone among Household Appliances brands. The closest is AirDoctor, then Alen, Blueair, Winix America, Levoit, Lab Charge.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| AirDoctorairdoctor.com | |||||||
| Alenalen.com | |||||||
| Blueairblueair.com | |||||||
| Winix Americawinixamerica.com | |||||||
| Levoitlevoit.com | |||||||
| Lab Chargelabcharge.com |
07 · Company
The company behind Rolfstone.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rolfstone is an e-commerce brand, founded in 2017 according to LinkedIn, on a domain registered in May 2017. It employs about 3 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2017, per LinkedIn
- Domain registered
- 4 May 2017
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rolfstone.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rolfstone
What people ask Google about Rolfstone.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rolfstone legit or a scam?
According to Gravity by Benchr, Rolfstone is a brand: its website has existed since May 2017, its Trustpilot profile is claimed by the brand, it employs 3 people on LinkedIn, it has 15,995 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Rolfstone reviews: is it worth it?
Customers rate Rolfstone 4.8 out of 5 on Trustpilot over 1,837 reviews, 841 of them in the last twelve months: 81% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Rolfstone?
Rolfstone is a Dutch brand that specializes in air purifiers, helping customers with smart solutions for daily comfort and cleaner air in homes and offices. Gravity by Benchr classifies it under Household Appliances. Source: Gravity by Benchr product classification.
Does Rolfstone have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Rolfstone advertises on Facebook and Instagram and on Google, where its offers often run. Check rolfstone.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Rolfstone?
Gravity by Benchr records a company, founded in 2017 according to LinkedIn, on a domain registered in 2017, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Rolfstone doing well?
Yes. Gravity by Benchr estimates about 157,200 visits to rolfstone.com in September 2026, up 16% in a month and up 64% over three months. Rolfstone ranks #3 of 188 Household Appliances brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Rolfstone's ad budget?
Gravity by Benchr does not publish a spend figure for Rolfstone on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Household Appliances brands?
Among Household Appliances brands in the Gravity by Benchr index, Rolfstone ranks #3 of 188 by estimated traffic. Its closest competitors on the same market are AirDoctor, Alen, Blueair, Winix America, Levoit. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rolfstone.