Brand page · Camera & Optic Accessories · Germany
Rollei: 235K visits a month, 26 active Meta ads.
Rollei — Stative ✓ Filter ✓ Studioblitze ✓ Rucksäcke ✓ Softboxen ✓ LED-Dauerlicht ✓ Actioncams ✓ Gimbals ✓ Kostenloser Versand ab 100€ ➤ Jetzt bestellen. In September 2026 rollei.de drew an estimated 235K visits, down 25% on the month before. It ranks #2 of 148 Camera & Optic Accessories brands in Germany and holds a 2.7 Trustpilot rating over 133 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Stative ✓ Filter ✓ Studioblitze ✓ Rucksäcke ✓ Softboxen ✓ LED-Dauerlicht ✓ Actioncams ✓ Gimbals ✓ Kostenloser Versand ab 100€ ➤ Jetzt bestellen.
01 · Traffic
How much traffic Rollei gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rollei drew an estimated 235K visits in September 2026, down 25% on the month before and up 37% over three months.
- Worldwide#45,829of 4.5M sites · Top 5%
- In Germany#2,090of 184K sites · Top 5%
- Camera & Optic Accessories, worldwide#96of 6,901 brands · Top 5%
- Camera & Optic Accessories, Germany#2of 148 brands · Top 5%
235K
estimated visits in September
1 mo ▼ −24.9%4 mo ▲ +37.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rollei.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rollei holds 2.7 out of 5 on Trustpilot over 133 reviews, 37 of them in the last twelve months: 41% of customers give five stars and 44% one star. That volume places Rollei in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rollei sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Rollei sells on Shopify, 74% of its catalogue in stock. The best seller is Camera Cable, at €12.99, followed by Camera Cleaning Kit Travel and Wireless Remote Shutter Release.
#1Camera CableRollei€12.99In stock
#2Camera Cleaning Kit TravelRollei€19.99In stock
#3Wireless Remote Shutter ReleaseRollei€34.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Rollei in its comparison group.
- Average rating
- 4.75 / 5
- Rated products
- 71% of the catalogue
- In stock
- 74%
- Upper price quartile
- US$181.42
- Currency
- EUR
04 · Ads
What Rollei is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rollei runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
BlitzröhreRollei6 Oct 2026image
Gleiche Bauweise. Freie Wahl.Rollei6 Oct 2026image
Licht, das in Deine Tasche passtRollei30 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026RCP Handels-GmbH & Co. KGverified
Text ad20 Oct 2026RCP Handels-GmbH & Co. KGverified
Image ad20 Oct 2026RCP Handels-GmbH & Co. KGverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Rollei.
The creators who tag @rollei_de on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rollei_de on Instagram, led by Martin Wischeropp (21.2K followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMartin Wischeropp@_pixelshutter_ · 🇩🇪 DE | Photography visual arts Creator | 21.2K | 1.0% | 11 | Tagged @rollei_de |
06 · Competitors according to Gravity
Who Rollei competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rollei among Camera & Optic Accessories brands in Germany. The closest is NEEWER, then PolarPro, Freewell Gear, pgytech.com, zhiyun-tech.com, SmallRig.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| NEEWERneewer.com | |||||||
| PolarPropolarpro.com | |||||||
| Freewell Gearfreewellgear.com | |||||||
| pgytech.compgytech.com | |||||||
| zhiyun-tech.comzhiyun-tech.com | |||||||
| SmallRigsmallrig.com |
07 · Company
The company behind Rollei.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rollei is a company based in Norderstedt, Germany. It employs about 32 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany · Norderstedt
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 32 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rollei.de · Shopify · EUR
- Catalogue
- 142 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rollei
What people ask Google about Rollei.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rollei a legit company?
According to Gravity by Benchr, Rollei is a brand based in Norderstedt, Germany: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 32 people on LinkedIn, it has 30,880 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Rollei?
Customers rate Rollei 2.7 out of 5 on Trustpilot over 133 reviews, 37 of them in the last twelve months: 41% give five stars, 44% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Rollei sell?
Stative ✓ Filter ✓ Studioblitze ✓ Rucksäcke ✓ Softboxen ✓ LED-Dauerlicht ✓ Actioncams ✓ Gimbals ✓ Kostenloser Versand ab 100€ ➤ Jetzt bestellen. Gravity by Benchr classifies it under Camera & Optic Accessories, with Lighting & Studio making up 25% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Rollei expensive?
Rollei's best seller, Camera Cable, sells €12.99 on rollei.de. 74% of the catalogue is in stock. Gravity does not track prices daily: check rollei.de before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Rollei have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Rollei advertises on Facebook and Instagram and on Google, where its offers often run. Check rollei.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Rollei?
Rollei sells on its own website, rollei.de, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Rollei?
Gravity by Benchr records a company based in Norderstedt, Germany, with 32 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Rollei doing well?
Yes. Gravity by Benchr estimates about 235,000 visits to rollei.de in September 2026, down 25% in a month and up 37% over three months. Rollei ranks #2 of 148 Camera & Optic Accessories brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Rollei use?
Gravity by Benchr identifies rollei.de as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
How much does Rollei spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Rollei on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Camera & Optic Accessories brands in Germany?
Among Camera & Optic Accessories brands in Germany in the Gravity by Benchr index, Rollei ranks #2 of 148 by estimated traffic. Its closest competitors on the same market are NEEWER, PolarPro, Freewell Gear, pgytech.com, zhiyun-tech.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rollei.