Brand page · Furniture · Germany
ROLLER: 2M visits a month, 66 active Meta ads.
ROLLER — ROLLER Möbel is a German furniture discount retailer that sells furniture, home decor, and household items. The company offers both online shopping and operates over 110 physical locations across Germany. In September 2026 roller.de drew an estimated 2M visits, up 10% on the month before. It ranks #1 of 118 Furniture brands in Germany and holds a 1.8 Trustpilot rating over 3,321 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
ROLLER Möbel is a German furniture discount retailer that sells furniture, home decor, and household items. The company offers both online shopping and operates over 110 physical locations across Germany.
01 · Traffic
How much traffic ROLLER gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ROLLER drew an estimated 2M visits in September 2026, up 10% on the month before and up 42% over three months.
- Worldwide#8,265of 4.5M sites · Top 1%
- In Germany#368of 184K sites · Top 1%
- Furniture, worldwide#7of 3,627 brands · Top 1%
- Furniture, Germany#1of 118 brands · Top 1%
2M
estimated visits in September
1 mo ▲ +10.4%4 mo ▲ +41.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ROLLER.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ROLLER holds 1.8 out of 5 on Trustpilot over 3,321 reviews, 296 of them in the last twelve months: 12% of customers give five stars and 79% one star. That volume places ROLLER in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ROLLER sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read ROLLER's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places ROLLER in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What ROLLER is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ROLLER runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text).
Nur in ausgewählten ROLLER-Märkten vor Ort verfügbar. 🖤🤍 #Moebelroller #Dekoration #Inspo #inspiration #autumnROLLER7 Oct 2026video
ROLLERROLLER7 Oct 2026image
Sessel - beige - Breitcord | ROLLERROLLER7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Roller GmbH & Co. KGverified
Text ad21 Oct 2026Roller GmbH & Co. KGverified
Text ad21 Oct 2026Roller GmbH & Co. KGverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ROLLER.
The creators who tag @moebelroller on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who ROLLER competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ROLLER among Furniture brands in Germany. The closest is vidaxl.de, then moebelix.at, KONDELA, sconto.cz, vente-unique.com, TRENDS.de.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| vidaxl.devidaxl.de | |||||||
| moebelix.atmoebelix.at | |||||||
| KONDELAkondela.ro | |||||||
| sconto.czsconto.cz | |||||||
| vente-unique.comvente-unique.com | |||||||
| TRENDS.detrends.de |
07 · Company
The company behind ROLLER.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ROLLER is a company based in Germany. It employs about 397 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 397 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- roller.de
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ROLLER
What people ask Google about ROLLER.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ROLLER legit or a scam?
According to Gravity by Benchr, ROLLER is a brand based in Germany: its Trustpilot profile is claimed by the brand, it employs 397 people on LinkedIn, it has 90,615 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
ROLLER reviews: is it worth it?
Customers rate ROLLER 1.8 out of 5 on Trustpilot over 3,321 reviews, 296 of them in the last twelve months: 12% give five stars, 79% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does ROLLER sell?
ROLLER Möbel is a German furniture discount retailer that sells furniture, home decor, and household items. The company offers both online shopping and operates over 110 physical locations across Germany. Gravity by Benchr classifies it under Furniture. Source: Gravity by Benchr product classification.
Is there a ROLLER discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: ROLLER advertises on Facebook and Instagram and on Google, where its offers often run. Check roller.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns ROLLER?
Gravity by Benchr records a company based in Germany, with 397 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is ROLLER growing?
Yes. Gravity by Benchr estimates about 1,991,500 visits to roller.de in September 2026, up 10% in a month and up 42% over three months. ROLLER ranks #1 of 118 Furniture brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is ROLLER's ad budget?
Gravity by Benchr does not publish a spend figure for ROLLER on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Furniture brands in Germany?
Among Furniture brands in Germany in the Gravity by Benchr index, ROLLER ranks #1 of 118 by estimated traffic. Its closest competitors on the same market are vidaxl.de, moebelix.at, KONDELA, sconto.cz, vente-unique.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ROLLER.