Brand page · Outdoor Recreation · United States
Roofnest: 60.6k visits a month, 11 active Meta ads, Gravity score 423.
Roofnest — Roofnest offers rooftop tents and accessories for cars and overland rigs. The company provides hard shell rooftop tents that turn any car into a camper. In September 2026 roofnest.com drew an estimated 60.6k visits, down 2% on the month before. It ranks #566 of 14,873 Outdoor Recreation brands in United States and holds a 3.2 Trustpilot rating over 14 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 820 peers: Outdoor Recreation brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Roofnest offers rooftop tents and accessories for cars and overland rigs. The company provides hard shell rooftop tents that turn any car into a camper.
01 · Traffic
How much traffic Roofnest gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Roofnest drew an estimated 60.6k visits in September 2026, down 2% on the month before and down 43% over three months.
- Worldwide#144,152of 4.5m sites · Top 5%
- In United States#46,558of 1.2m sites · Top 5%
- Outdoor Recreation, worldwide#2,971of 101,136 brands · Top 5%
- Outdoor Recreation, United States#566of 14,873 brands · Top 5%
60.6k
estimated visits in September
1 mo ▼ −1.7%4 mo ▼ −42.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Roofnest.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Roofnest holds 3.2 out of 5 on Trustpilot over 14 reviews, 5 of them in the last twelve months: 36% of customers give five stars and 57% one star.
Camping Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Roofnest sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Roofnest sells on Shopify, 94% of its catalogue in stock. The best seller is 6 Channel Crossbars, at US$179.10, followed by Featherbed Air and Meadowlark.
#16 Channel CrossbarsRoofnestUS$179.10In stock
#2Featherbed AirRoofnestUS$261.75In stock
#3MeadowlarkRoofnestUS$1,525.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Roofnest in its comparison group.
- Average rating
- 4.69 / 5
- Rated products
- 44% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$3,250.40
- Currency
- USD
04 · Ads
What Roofnest is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Roofnest runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2023 (image, text, video).
Up to 15% off for FallRoofnest6 Oct 2026image
Up to 15% off for FallRoofnest29 Sept 2026image
Up to 15% off for FallRoofnest29 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Roofnest, ltdverified
Text ad20 Oct 2026Roofnest, ltdverified
Text ad20 Oct 2026Roofnest, ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Roofnest.
The creators who tag @roofnest on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @roofnest on Instagram, led by Fernando Alvarado (21.1k followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFernando Alvarado@alvaradofer.jt · 🇲🇽 MX | Automotive mobility Creator | 21.1k | 1.2% | 3 | Tagged @roofnest |
06 · Competitors according to Gravity
Who Roofnest competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Roofnest among Outdoor Recreation brands in United States. The closest is Winterblade, then Microtech Knives, RBM Outdoors, Coody USA, The Chuck Box Camp Kitchen, Blue Bohemian USA.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Winterbladewinterbladeco.com | |||||||
| Microtech Knivesmicrotechknives.com | |||||||
| RBM Outdoorshot-tent.com | |||||||
| Coody USAcoody.us | |||||||
| The Chuck Box Camp Kitchenyokeoutdoors.com | |||||||
| Blue Bohemian USAbluebohemian.com |
07 · Company
The company behind Roofnest.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Roofnest is a company based in United States, on a domain registered in June 2016. It employs about 10 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- Data not available
- Domain registered
- 2 Jun 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- roofnest.com · Shopify · USD
- Catalogue
- 80 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Roofnest
What people ask Google about Roofnest.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Roofnest legit or a scam?
According to Gravity by Benchr, Roofnest is a brand based in United States: its website has existed since June 2016, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 69,567 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Roofnest reviews: is it worth it?
Customers rate Roofnest 3.2 out of 5 on Trustpilot over 14 reviews, 5 of them in the last twelve months: 36% give five stars, 57% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Roofnest?
Roofnest offers rooftop tents and accessories for cars and overland rigs. The company provides hard shell rooftop tents that turn any car into a camper. Gravity by Benchr classifies it under Outdoor Recreation, with Camping & Hiking making up 50% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Roofnest expensive?
Roofnest's best seller, 6 Channel Crossbars, sells US$179.10 on roofnest.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check roofnest.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Roofnest promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Roofnest advertises on Facebook and Instagram and on Google, where its offers often run. Check roofnest.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Roofnest?
Roofnest sells on its own website, roofnest.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Roofnest?
Gravity by Benchr records a company based in United States, whose domain was registered in 2016, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Roofnest growing?
Not at the moment. Gravity by Benchr estimates about 60,600 visits to roofnest.com in September 2026, down 2% in a month and down 43% over three months. Roofnest ranks #566 of 14,873 Outdoor Recreation brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Roofnest use?
Gravity by Benchr identifies roofnest.com as a Shopify store (Shopify Plus), selling in USD. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Roofnest's ad budget?
Gravity by Benchr does not publish a spend figure for Roofnest on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in United States?
Among Outdoor Recreation brands in United States in the Gravity by Benchr index, Roofnest ranks #566 of 14,873 by estimated traffic. Its closest competitors on the same market are Winterblade, Microtech Knives, RBM Outdoors, Coody USA and The Chuck Box Camp Kitchen. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Roofnest.