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- Rookie Baby
Brand page · Baby Transport · Germany
Rookie Baby traffic, ads & competitors 37.5k visits a month, 25 active Meta ads, Gravity score 617.
Rookie Baby — ROOKIE Berlin GmbH is a German company that designs, manufactures, and distributes baby carriers for newborns to young children, combining functionality with exclusive design. In September 2026 rookie-baby.com drew an estimated 37.5k visits, down 8% on the month before. It ranks #8 of 56 Baby Transport brands in Germany and holds a 3.7 Trustpilot rating over 99 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 5 peers: Baby Transport brands in Germany with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
ROOKIE Berlin GmbH is a German company that designs, manufactures, and distributes baby carriers for newborns to young children, combining functionality with exclusive design.
01 · Traffic
Rookie Baby website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rookie Baby drew an estimated 37.5k visits in September 2026, down 8% on the month before and up 36% over three months.
- Worldwide#217,588of 4.5m sites · Top 5%
- In Germany#9,646of 184k sites · Top 10%
- Baby Transport, worldwide#218of 2,408 brands · Top 10%
- Baby Transport, Germany#8of 56 brands · Top 20%
37.5k
estimated visits in September
1 mo ▼ −8.2%4 mo ▲ +36.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Rookie Baby reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rookie Baby holds 3.7 out of 5 on Trustpilot over 99 reviews, 28 of them in the last twelve months: 67% of customers give five stars and 22% one star. That volume places Rookie Baby in the top 30% of the 270,321 Trustpilot pages in the Gravity index. On Google, Rookie Baby scores 4.3 over 82 reviews.
Baby Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Rookie Baby best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Rookie Baby's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Rookie Baby in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Rookie Baby ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rookie Baby runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Premium Elite BabytrageRookie Baby11 Oct 2026image
Entdecke deine Zweittrage im Second Love Sale.Rookie Baby11 Oct 2026image
ENDLICH IN BLACK 🖤Rookie Baby11 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Rookie Berlin GmbHverified
Text ad21 Oct 2026Rookie Berlin GmbHverified
Text ad21 Oct 2026Rookie Berlin GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Rookie Baby influencers
The creators who tag @rookie.baby on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rookie.baby on Instagram, led by Blandine G (37.5k followers, 1.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBlandine G@cocon__de__douceur · 🇫🇷 FR | Parenting family Creator | 37.5k | 1.7% | 1 | Tagged @rookie.baby |
06 · Competitors according to Gravity
Rookie Baby competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rookie Baby among Baby Transport brands in Germany. The closest is Didymos, then ByKay, חיבוקי מנשאים Hibuki, Kangaro Baby, Love Radius, BabyBjörn.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Didymosdidymos.de | |||||||
| ByKaybykay.com | |||||||
| חיבוקי מנשאים Hibukihibuki.store | |||||||
| Kangaro Babykangarobaby.com | |||||||
| Love Radiuslove-radius.com | |||||||
| BabyBjörnbabybjorn.com.au |
07 · Company
Who is behind Rookie Baby?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rookie Baby is a company based in Germany, on a domain registered in October 2017. It employs about 8 people.
- Entity country
- 🇩🇪 Germany
- Domain registered
- 11 Oct 2017
- Employees
- 8 on LinkedIn
- Own store
- rookie-baby.com
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rookie Baby
What people ask Google about Rookie Baby.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rookie Baby legit?
According to Gravity by Benchr, Rookie Baby is a brand based in Germany: its website has existed since October 2017, its Trustpilot profile is claimed by the brand, it employs 8 people on LinkedIn, it has 157,363 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Rookie Baby reviews: is it worth it?
Customers rate Rookie Baby 3.7 out of 5 on Trustpilot over 99 reviews, 28 of them in the last twelve months: 67% give five stars, 22% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. On Google, Rookie Baby scores 4.3 over 82 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Rookie Baby known for?
ROOKIE Berlin GmbH is a German company that designs, manufactures, and distributes baby carriers for newborns to young children, combining functionality with exclusive design. Gravity by Benchr classifies it under Baby Transport. Source: Gravity by Benchr product classification.
Rookie Baby promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Rookie Baby advertises on Facebook and Instagram and on Google, where its offers often run. Check rookie-baby.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Rookie Baby?
Gravity by Benchr records a company based in Germany, whose domain was registered in 2017, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Rookie Baby doing well?
Yes. Gravity by Benchr estimates about 37,500 visits to rookie-baby.com in September 2026, down 8% in a month and up 36% over three months. Rookie Baby ranks #8 of 56 Baby Transport brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Rookie Baby's ad budget?
Gravity by Benchr does not publish a spend figure for Rookie Baby on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Baby Transport brands in Germany?
Among Baby Transport brands in Germany in the Gravity by Benchr index, Rookie Baby ranks #8 of 56 by estimated traffic. Its closest competitors on the same market are Didymos, ByKay, חיבוקי מנשאים Hibuki, Kangaro Baby and Love Radius. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rookie Baby.