Brand page · Personal Care · Hong Kong SAR China
rootique: 59.2k visits a month, 43 active Meta ads, Gravity score 567.
rootique — Rootique is a hair technology brand that sells a micro-mist hair serum applicator device designed to help users apply minoxidil, scalp serums, and tonics directly to the scalp. In September 2026 rootique.co drew an estimated 59.2k visits, down 59% on the month before. It ranks #1,218 of 33,626 Personal Care brands in Hong Kong SAR China.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 98 peers: Personal Care brands in Hong Kong SAR China with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Rootique is a hair technology brand that sells a micro-mist hair serum applicator device designed to help users apply minoxidil, scalp serums, and tonics directly to the scalp.
01 · Traffic
How much traffic rootique gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
rootique drew an estimated 59.2k visits in September 2026, down 59% on the month before and down 17% over three months.
- Worldwide#147,089of 4.5m sites · Top 5%
- In United States#47,493of 1.2m sites · Top 5%
- Personal Care, worldwide#7,387of 215,119 brands · Top 5%
- Personal Care, United States#1,218of 33,626 brands · Top 5%
59.2k
estimated visits in September
1 mo ▼ −58.6%4 mo ▼ −17.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about rootique.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
rootique holds 4.2 out of 5 on Trustpilot over 8 reviews, 8 of them in the last twelve months: 88% of customers give five stars and 0% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What rootique sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
rootique sells on Shopify, 100% of its catalogue in stock. The best seller is Rootique Duo (Gen 2), at HK$1,161.00–HK$2,253.00, followed by Guide Package Protection and Rootique Scalp Massage & Cleansing Brush.
#1Rootique Duo (Gen 2)rootiqueHK$1,161.00–HK$2,253.00In stock
#2Guide Package ProtectionrootiqueHK$7.68–HK$806.57In stock
#3Rootique Scalp Massage & Cleansing BrushrootiqueHK$159.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places rootique in its comparison group.
- Average rating
- 4.72 / 5
- Rated products
- 67% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$84.10
- Currency
- HKD
04 · Ads
What rootique is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
rootique runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2026 (image, text, video).
Apply clean. Get Rootique DUO today.Rootique6 Oct 2026image
Apply clean. Get Rootique DUO today.Rootique6 Oct 2026image
Apply clean. Get Rootique DUO today.Rootique5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026深圳幸氧科技有限公司verified
Text ad20 Oct 2026深圳幸氧科技有限公司verified
Text ad20 Oct 2026深圳幸氧科技有限公司verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about rootique.
The creators who tag @rootique.official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who rootique competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for rootique among Personal Care brands in Hong Kong SAR China. The closest is Glowssip Beauty, then Uppercut Deluxe HK, Hela Hair, GLAM, Scalptures™, EverHaar.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Glowssip Beautyglowssip.com | |||||||
| Uppercut Deluxe HKhk.uppercutdeluxe.com | |||||||
| Hela Hairhelahair.com | |||||||
| GLAMtryglam.vip | |||||||
| Scalptures™scalptures.co | |||||||
| EverHaareverhaarcare.com |
07 · Company
The company behind rootique.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
rootique is a company based in Yau Ma Tei, Hong Kong SAR China, on a domain registered in June 2023. It employs about 3 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇭🇰 Hong Kong SAR China · Yau Ma Tei
- Founded
- Data not available
- Domain registered
- 7 Jun 2023
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rootique.co · Shopify · HKD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about rootique
What people ask Google about rootique.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is rootique a legit company?
According to Gravity by Benchr, rootique is a brand based in Yau Ma Tei, Hong Kong SAR China: its website has existed since June 2023, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 3 people on LinkedIn, it has 3,709 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does rootique sell?
Rootique is a hair technology brand that sells a micro-mist hair serum applicator device designed to help users apply minoxidil, scalp serums, and tonics directly to the scalp. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 67% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does rootique cost?
rootique's best seller, Rootique Duo (Gen 2), sells from HK$1,161.00 to HK$2,253.00 on rootique.co. 100% of the catalogue is in stock. Gravity does not track prices daily: check rootique.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.
rootique promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: rootique advertises on Facebook and Instagram and on Google, where its offers often run. Check rootique.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy rootique?
rootique sells on its own website, rootique.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns rootique?
Gravity by Benchr records a company based in Yau Ma Tei, Hong Kong SAR China, whose domain was registered in 2023, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is rootique doing well?
Not at the moment. Gravity by Benchr estimates about 59,200 visits to rootique.co in September 2026, down 59% in a month and down 17% over three months. rootique ranks #1,218 of 33,626 Personal Care brands in Hong Kong SAR China in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does rootique use?
Gravity by Benchr identifies rootique.co as a Shopify store (standard plan, not Shopify Plus), selling in HKD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is rootique's ad budget?
Gravity by Benchr does not publish a spend figure for rootique on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Hong Kong SAR China?
Among Personal Care brands in Hong Kong SAR China in the Gravity by Benchr index, rootique ranks #1,218 of 33,626 by estimated traffic. Its closest competitors on the same market are Glowssip Beauty, Uppercut Deluxe HK, Hela Hair, GLAM and Scalptures™. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with rootique.