Brand page · Clothing
Rothco: 125k visits a month, 2 active Meta ads.
Rothco — Rothco is a supplier of military, tactical, and outdoor gear, offering apparel, footwear, and equipment designed for adventure, duty, and everyday wear. In September 2026 rothco.com drew an estimated 125k visits, down 2% on the month before. It ranks #1,219 of 97,158 Clothing brands and holds a 1.8 Trustpilot rating over 15 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Rothco is a supplier of military, tactical, and outdoor gear, offering apparel, footwear, and equipment designed for adventure, duty, and everyday wear.
01 · Traffic
How much traffic Rothco gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rothco drew an estimated 125k visits in September 2026, down 2% on the month before and up 10% over three months.
- Worldwide#77,805of 4.5m sites · Top 5%
- In United States#25,648of 1.2m sites · Top 5%
- Clothing, worldwide#7,320of 459,295 brands · Top 5%
- Clothing, United States#1,219of 97,158 brands · Top 5%
125k
estimated visits in September
1 mo ▼ −1.9%4 mo ▲ +9.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rothco.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rothco holds 1.8 out of 5 on Trustpilot over 15 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 87% one star.
Shopping & Fashion
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rothco sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Rothco's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Rothco in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Rothco is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rothco runs Meta ads on Facebook, Instagram, and has advertised on Google since October 2021 (image, text, video).
Evolved to meet the demands of the modern operator.ROTHCO14 Oct 2026image
Timeless field design. Thoughtful details. See why the M-65 has been a wardrobe staple for decades.ROTHCO14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Rothcoverified
Text ad21 Oct 2026Rothcoverified
Image ad21 Oct 2026Rothcoverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Rothco.
The creators who tag @rothco_brand on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Rothco competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rothco among Clothing brands. The closest is TACWRK, then Varusteleka, Tactical Gear, Military Kit, Militarist, Helikon-Tex®.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| TACWRKtacwrk.com | |||||||
| Varustelekavarusteleka.com | |||||||
| Tactical Geartacticalgear.com | |||||||
| Military Kitmilitarykit.com | |||||||
| Militaristmilitarist.ua | |||||||
| Helikon-Tex®helikon-tex.com |
07 · Company
The company behind Rothco.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rothco is an e-commerce brand, founded in 1953 according to LinkedIn, on a domain registered in September 1996. It employs about 86 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1953, per LinkedIn
- Domain registered
- 30 Sept 1996
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 86 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rothco.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rothco
What people ask Google about Rothco.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rothco legit or a scam?
According to Gravity by Benchr, Rothco is a brand: its website has existed since September 1996, its Trustpilot profile is claimed by the brand, it employs 86 people on LinkedIn, it has 53,464 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Rothco reviews
Customers rate Rothco 1.8 out of 5 on Trustpilot over 15 reviews, 1 of them in the last twelve months: 0% give five stars, 87% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Rothco?
Rothco is a supplier of military, tactical, and outdoor gear, offering apparel, footwear, and equipment designed for adventure, duty, and everyday wear. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does Rothco have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Rothco advertises on Facebook and Instagram and on Google, where its offers often run. Check rothco.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Rothco?
Gravity by Benchr records a company, founded in 1953 according to LinkedIn, on a domain registered in 1996, with 86 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Rothco doing well?
Yes. Gravity by Benchr estimates about 124,700 visits to rothco.com in September 2026, down 2% in a month and up 10% over three months. Rothco ranks #1,219 of 97,158 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Rothco's ad budget?
Gravity by Benchr does not publish a spend figure for Rothco on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, Rothco ranks #1,219 of 97,158 by estimated traffic. Its closest competitors on the same market are TACWRK, Varusteleka, Tactical Gear, Military Kit and Militarist. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rothco.