Brand page · Household Supplies · Germany
Rotho: 98.4k visits a month, 66 active Meta ads.
Rotho — Rotho is a European manufacturer of plastic consumer goods that has been in operation for 125 years and employs over 350 people in Würenlingen, Switzerland. In September 2026 rotho.com drew an estimated 98.4k visits, down 3% on the month before. It ranks #14 of 759 Household Supplies brands in Germany and holds a 2.9 Trustpilot rating over 25 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Rotho is a European manufacturer of plastic consumer goods that has been in operation for 125 years and employs over 350 people in Würenlingen, Switzerland.
01 · Traffic
How much traffic Rotho gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rotho drew an estimated 98.4k visits in September 2026, down 3% on the month before.
- Worldwide#94,973of 4.5m sites · Top 5%
- In Germany#4,321of 184k sites · Top 5%
- Household Supplies, worldwide#317of 30,320 brands · Top 5%
- Household Supplies, Germany#14of 759 brands · Top 5%
98.4k
estimated visits in September
1 mo ▼ −3.1%4 mo ▼ −0.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rotho.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rotho holds 2.9 out of 5 on Trustpilot over 25 reviews, 12 of them in the last twelve months: 40% of customers give five stars and 48% one star. That volume places Rotho in the top 50% of the 270,321 Trustpilot pages in the Gravity index. On Google, Rotho scores 4.4 over 116 reviews.
Kitchen Supply Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rotho sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Rotho sells on Shopify, 98% of its catalogue in stock. The best seller is MY PAPER Plus Inbox document organiser, at €32.99–€39.99, followed by Set Inbox + Archivbox MY PAPER Plus and Premium Storage Container 1L l LOFT.
#1MY PAPER Plus Inbox document organiserRotho€32.99–€39.99In stock
#2Set Inbox + Archivbox MY PAPER PlusRotho€74.99In stock
#3Premium Storage Container 1L l LOFTRotho€7.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Rotho in its comparison group.
- Average rating
- 4.62 / 5
- Rated products
- 53% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$34.57
- Currency
- EUR
04 · Ads
What Rotho is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rotho runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2022 (image, text, video).
Rotho, swiss design.Rotho27 Sept 2026video
Kleidung sofort griffbereitRotho7 Sept 2026video
Kleidung sofort griffbereitRotho7 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Rotho Kunststoff GmbHverified
Image ad20 Oct 2026Rotho Kunststoff GmbHverified
Text ad20 Oct 2026Rotho Kunststoff GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Rotho.
The creators who tag @rotho.official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rotho.official on Instagram, led by Iza / Oskar & Teo • content creator •UGC (103k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| IIza / Oskar & Teo • content creator •UGC@iizasuper · 🇵🇱 PL | Parenting family Creator | 103k | 0.4% | 2 | Tagged @rotho.official |
06 · Competitors according to Gravity
Who Rotho competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rotho among Household Supplies brands in Germany. The closest is TFCamper, then Wohnstahl, Solid., GEROBUG, meori.de, ease-c.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| TFCampertfcamper.de | |||||||
| Wohnstahlwohnstahl.de | |||||||
| Solid.thesolid.shop | |||||||
| GEROBUGgerobug.de | |||||||
| meori.demeori.de | |||||||
| ease-cease-c.com |
07 · Company
The company behind Rotho.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rotho is a company based in Görwihl, Germany, founded in 1889 according to LinkedIn, on a domain registered in March 1999. It employs about 208 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany · Görwihl
- Founded
- 1889, per LinkedIn
- Domain registered
- 12 Mar 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 208 on LinkedIn · 501-1,000
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rotho.com · Shopify · EUR
- Catalogue
- 94 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rotho
What people ask Google about Rotho.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rotho legit or a scam?
According to Gravity by Benchr, Rotho is a brand based in Görwihl, Germany: its website has existed since March 1999, it sells on a Shopify store, it employs 208 people on LinkedIn, it has 33,572 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Rotho?
Customers rate Rotho 2.9 out of 5 on Trustpilot over 25 reviews, 12 of them in the last twelve months: 40% give five stars, 48% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. On Google, Rotho scores 4.4 over 116 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Rotho?
Rotho is a European manufacturer of plastic consumer goods that has been in operation for 125 years and employs over 350 people in Würenlingen, Switzerland. Gravity by Benchr classifies it under Household Supplies, with Storage & Organization making up 39% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Rotho prices: how much is it?
Rotho's best seller, MY PAPER Plus Inbox document organiser, sells from €32.99 to €39.99 on rotho.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check rotho.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Rotho promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Rotho advertises on Facebook and Instagram and on Google, where its offers often run. Check rotho.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Rotho?
Rotho sells on its own website, rotho.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Rotho?
Gravity by Benchr records a company based in Görwihl, Germany, founded in 1889 according to LinkedIn, on a domain registered in 1999, with 208 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Rotho doing well?
Not at the moment. Gravity by Benchr estimates about 98,400 visits to rotho.com in September 2026, down 3% in a month and down 0% over three months. Rotho ranks #14 of 759 Household Supplies brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Rotho use?
Gravity by Benchr identifies rotho.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since November 2022. Source: Gravity by Benchr platform and advertising records.
How much does Rotho spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Rotho on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Household Supplies brands in Germany?
Among Household Supplies brands in Germany in the Gravity by Benchr index, Rotho ranks #14 of 759 by estimated traffic. Its closest competitors on the same market are TFCamper, Wohnstahl, Solid., GEROBUG and meori.de. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rotho.