Brand page · Outdoor Recreation · United Kingdom
Route One: 547K visits a month, 93 active Meta ads, Gravity score 563.
Route One — Route One is a multi-channel, multi-brand fashion retailer specializing in skate shoes, streetwear and skateboards. The company is home to over 450 brands including Vans, DC, Adidas, Carhartt, Stussy, The Hundreds, Supra and Nike SB. In September 2026 routeone.co.uk drew an estimated 547K visits, down 21% on the month before. It ranks #13 of 3,414 Outdoor Recreation brands in United Kingdom and holds a 4.6 Trustpilot rating over 1,858 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 87 peers: Outdoor Recreation brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Route One is a multi-channel, multi-brand fashion retailer specializing in skate shoes, streetwear and skateboards. The company is home to over 450 brands including Vans, DC, Adidas, Carhartt, Stussy, The Hundreds, Supra and Nike SB.
01 · Traffic
How much traffic Route One gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Route One drew an estimated 547K visits in September 2026, down 21% on the month before and down 10% over three months.
- Worldwide#23,172of 4.5M sites · Top 1%
- In United Kingdom#1,019of 192K sites · Top 1%
- Outdoor Recreation, worldwide#192of 101,136 brands · Top 1%
- Outdoor Recreation, United Kingdom#13of 3,414 brands · Top 1%
547K
estimated visits in September
1 mo ▼ −21.3%4 mo ▼ −10.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Route One.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Route One holds 4.6 out of 5 on Trustpilot over 1,858 reviews, 1,462 of them in the last twelve months: 79% of customers give five stars and 12% one star. That volume places Route One in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, Route One scores 5.0 over 22 reviews.
Men's Clothing Store Skateboard Shop
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Route One sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Route One sells on Shopify, 62% of its catalogue in stock. The best seller is MOB 9" Grip Tape Sheet, at £5.95, followed by Route One Super Baggy Jorts - Washed Black and Jessup 9" Grip Tape Sheet.
#1MOB 9" Grip Tape SheetRoute One£5.95In stock
#2Route One Super Baggy Jorts - Washed BlackRoute One£39.95In stock
#3Jessup 9" Grip Tape SheetRoute One£4.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Route One in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 18% of the catalogue
- In stock
- 62%
- Upper price quartile
- US$92.58
- Currency
- GBP
04 · Ads
What Route One is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Route One runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since April 2024 (image, text, video).
Shop New Balance Skate ShoesRoute One8 Oct 2026image
adidas SuperstarRoute One8 Oct 2026image
New Balance Numeric 933Route One8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Route One Retail Limitedverified
Text ad20 Oct 2026Route One Retail Limitedverified
Text ad20 Oct 2026Route One Retail Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Route One.
The creators who tag @route_one on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @route_one on Instagram, led by Tommy Corbridge (13.2K followers, 2.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTommy Corbridge@tommy_corbridge · 🇬🇧 GB | Fashion style luxury Creator | 13.2K | 2.8% | 14 | Tagged @route_one |
06 · Competitors according to Gravity
Who Route One competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Route One among Outdoor Recreation brands in United Kingdom. The closest is NOTE shop, then skatedeluxe.com, NHS Skate Direct, CCS, Skate Warehouse, Preduce.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| NOTE shopnoteshop.co.uk | |||||||
| skatedeluxe.comskatedeluxe.com | |||||||
| NHS Skate Directnhsskatedirect.com | |||||||
| CCSshop.ccs.com | |||||||
| Skate Warehouseskatewarehouse.com | |||||||
| Preducepreduce.com |
07 · Company
The company behind Route One.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Route One is a company based in Badminton, United Kingdom, founded in 1989 according to LinkedIn, on a domain registered in April 1998. It employs about 136 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Badminton
- Founded
- 1989, per LinkedIn
- Domain registered
- 1 Apr 1998
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 136 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- routeone.co.uk · Shopify · GBP
- Catalogue
- 1,338 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Route One
What people ask Google about Route One.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Route One legit?
According to Gravity by Benchr, Route One is a brand based in Badminton, United Kingdom: its website has existed since April 1998, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 136 people on LinkedIn, it has 124,337 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Route One reviews: is it worth it?
Customers rate Route One 4.6 out of 5 on Trustpilot over 1,858 reviews, 1,462 of them in the last twelve months: 79% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. On Google, Route One scores 5.0 over 22 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Route One sell?
Route One is a multi-channel, multi-brand fashion retailer specializing in skate shoes, streetwear and skateboards. The company is home to over 450 brands including Vans, DC, Adidas, Carhartt, Stussy, The Hundreds, Supra and Nike SB. Gravity by Benchr classifies it under Outdoor Recreation, with Skateboarding making up 44% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Route One expensive?
Route One's best seller, MOB 9" Grip Tape Sheet, sells £5.95 on routeone.co.uk. 62% of the catalogue is in stock. Gravity does not track prices daily: check routeone.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Route One discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Route One advertises on Facebook and Instagram and on Google, where its offers often run. Check routeone.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Route One?
Route One sells on its own website, routeone.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Route One?
Gravity by Benchr records a company based in Badminton, United Kingdom, founded in 1989 according to LinkedIn, on a domain registered in 1998, with 136 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Route One doing well?
Not at the moment. Gravity by Benchr estimates about 546,600 visits to routeone.co.uk in September 2026, down 21% in a month and down 10% over three months. Route One ranks #13 of 3,414 Outdoor Recreation brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Route One use?
Gravity by Benchr identifies routeone.co.uk as a Shopify store (Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Route One spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Route One on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in United Kingdom?
Among Outdoor Recreation brands in United Kingdom in the Gravity by Benchr index, Route One ranks #13 of 3,414 by estimated traffic. Its closest competitors on the same market are NOTE shop, skatedeluxe.com, NHS Skate Direct, CCS, Skate Warehouse. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Route One.