Brand page · Household Supplies · Germany
Rowenta: 80.1k visits a month, 17 active Meta ads, Gravity score 562.
Rowenta — Rowenta is a French household appliance brand that develops technologies for household cleaning, ironing, air treatment, and personal care products. In September 2026 rowenta.de drew an estimated 80.1k visits, down 24% on the month before. It ranks #20 of 759 Household Supplies brands in Germany and holds a 2.0 Trustpilot rating over 203 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 39 peers: Household Supplies brands in Germany with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Rowenta is a French household appliance brand that develops technologies for household cleaning, ironing, air treatment, and personal care products.
01 · Traffic
How much traffic Rowenta gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rowenta drew an estimated 80.1k visits in September 2026, down 24% on the month before and down 64% over three months.
- Worldwide#113,488of 4.5m sites · Top 5%
- In Germany#5,182of 184k sites · Top 5%
- Household Supplies, worldwide#427of 30,320 brands · Top 5%
- Household Supplies, Germany#20of 759 brands · Top 5%
80.1k
estimated visits in September
1 mo ▼ −24.2%4 mo ▼ −63.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rowenta.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rowenta holds 2.0 out of 5 on Trustpilot over 203 reviews, 55 of them in the last twelve months: 17% of customers give five stars and 74% one star. That volume places Rowenta in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Vacuum Cleaner Store Appliance Store Electronics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rowenta sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Rowenta's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Rowenta in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Rowenta is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rowenta runs Meta ads on Facebook, Instagram, and has advertised on Google since October 2021 (image, text, video).
Sauberkeit für Ihr ZuhauseRowenta Deutschland - Österreich - Schweiz1 Oct 2026image
-10% bei Newsletter Anmeldung sichern! Rowenta Clean It Hot + Cold. Polstermöbel jeglicher Art effizient reinigen.Rowenta Deutschland - Österreich - Schweiz1 Oct 2026video
-10% bei Newsletter Anmeldung sichern! Rowenta Clean It Hot + Cold. Polstermöbel jeglicher Art effizient reinigen.Rowenta Deutschland - Österreich - Schweiz1 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026GROUPE SEB DEUTSCHLAND GmbHverified
Text ad21 Oct 2026GROUPE SEB DEUTSCHLAND GmbHverified
Text ad21 Oct 2026GROUPE SEB DEUTSCHLAND GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Rowenta.
The creators who tag @rowenta_dach on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rowenta_dach on Instagram, led by Federica Interior Home 🌿 (20.4k followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFederica Interior Home 🌿@federica_barbie · 🇮🇹 IT | Decoration garden diy Creator | 20.4k | 1.3% | 1 | Tagged @rowenta_dach |
06 · Competitors according to Gravity
Who Rowenta competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rowenta among Household Supplies brands in Germany. The closest is Rug Doctor, then cleanshop.ru, erpixkarcher24.pl, HIZERO Australia, Rug Doctor, pulleymaid.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Rug Doctorrugdoctor.co.uk | |||||||
| cleanshop.rucleanshop.ru | |||||||
| erpixkarcher24.plerpixkarcher24.pl | |||||||
| HIZERO Australiahizero.com.au | |||||||
| Rug Doctorrugdoctor.co.nz | |||||||
| pulleymaid.compulleymaid.com |
07 · Company
The company behind Rowenta.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rowenta is a company based in Germany.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- Data not available
- Domain registered
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- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rowenta.de
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rowenta
What people ask Google about Rowenta.
6 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
What do customers say about Rowenta?
Customers rate Rowenta 2.0 out of 5 on Trustpilot over 203 reviews, 55 of them in the last twelve months: 17% give five stars, 74% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Rowenta?
Rowenta is a French household appliance brand that develops technologies for household cleaning, ironing, air treatment, and personal care products. Gravity by Benchr classifies it under Household Supplies. Source: Gravity by Benchr product classification.
Rowenta promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Rowenta advertises on Facebook and Instagram and on Google, where its offers often run. Check rowenta.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is Rowenta growing?
Not at the moment. Gravity by Benchr estimates about 80,100 visits to rowenta.de in September 2026, down 24% in a month and down 64% over three months. Rowenta ranks #20 of 759 Household Supplies brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Rowenta spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Rowenta on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Household Supplies brands in Germany?
Among Household Supplies brands in Germany in the Gravity by Benchr index, Rowenta ranks #20 of 759 by estimated traffic. Its closest competitors on the same market are Rug Doctor, cleanshop.ru, erpixkarcher24.pl, HIZERO Australia and Rug Doctor. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rowenta.