Brand page · Clothing · United States
ROXY: 309k visits a month, 118 active Meta ads, Gravity score 532.
ROXY — ROXY is a women's brand that sells surf, snowboard and fashion products including swimwear, active wear, and clothing for women and girls. In September 2026 roxy.com drew an estimated 309k visits, down 17% on the month before. It ranks #466 of 97,158 Clothing brands in United States and holds a 1.3 Trustpilot rating over 428 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
ROXY is a women's brand that sells surf, snowboard and fashion products including swimwear, active wear, and clothing for women and girls.
01 · Traffic
How much traffic ROXY gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ROXY drew an estimated 309k visits in September 2026, down 17% on the month before and down 37% over three months.
- Worldwide#36,657of 4.5m sites · Top 1%
- In United States#11,922of 1.2m sites · Top 5%
- Clothing, worldwide#3,194of 459,295 brands · Top 1%
- Clothing, United States#466of 97,158 brands · Top 1%
309k
estimated visits in September
1 mo ▼ −17.1%4 mo ▼ −37.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ROXY.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ROXY holds 1.3 out of 5 on Trustpilot over 428 reviews, 102 of them in the last twelve months: 5% of customers give five stars and 91% one star. That volume places ROXY in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Surf Shop Activewear Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ROXY sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
ROXY sells on Shopify, 74% of its catalogue in stock. The best seller is Worry-Free Purchase, at US$0.98–US$249.99, followed by Endless Summer Boardshort and SD Beach Classics Hipster Lace Full Bikini Bottom.
#1Worry-Free PurchaseROXYUS$0.98–US$249.99In stock
#2Endless Summer BoardshortROXYUS$38.00In stock
#3SD Beach Classics Hipster Lace Full Bikini BottomROXYUS$42.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places ROXY in its comparison group.
- Average rating
- 4.57 / 5
- Rated products
- 46% of the catalogue
- In stock
- 74%
- Upper price quartile
- US$54.00
- Currency
- USD
04 · Ads
What ROXY is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ROXY runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2025 (image, text, video).
Roxy Womens Active Basic Anthracite One PieceRoxy12 Oct 2026image
Roxy Womens Palm Shadows Tiki Tri Evergreen Bikini TopRoxy12 Oct 2026image
UN ESTADO MENTAL A LA ALTURA.Roxy12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Cart.com, Incverified
Text ad20 Oct 2026XU QIANHUIverified
Text ad20 Oct 2026XU QIANHUIverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ROXY.
The creators who tag @roxy on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @roxy on Instagram, led by Uxue Dominguez (10k followers, 4.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| UUxue Dominguez@uxue__dominguez · 🇪🇸 ES | Fitness sport bodybuilding Creator | 10k | 4.4% | 15 | Tagged @roxy |
06 · Competitors according to Gravity
Who ROXY competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ROXY among Clothing brands in United States. The closest is Nani, then Rip Curl, Billabong, hurley.com, rvca.com, Frankies.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Naninaniswimwear.com | |||||||
| Rip Curlripcurl.com.au | |||||||
| Billabongbillabong.com.au | |||||||
| hurley.comhurley.com | |||||||
| rvca.comrvca.com | |||||||
| Frankiesfrankiesbikinis.com |
07 · Company
The company behind ROXY.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ROXY is a company based in Houston, United States, on a domain registered in July 1992. It employs about 318 people and is listed at private_equity stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Houston
- Founded
- Data not available
- Domain registered
- 29 Jul 1992
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 318 on LinkedIn
- Funding stage
- Private equity · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- roxy.com · Shopify · USD
- Catalogue
- 187 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ROXY
What people ask Google about ROXY.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ROXY a legit company?
According to Gravity by Benchr, ROXY is a brand based in Houston, United States: its website has existed since July 1992, it sells on a Shopify store, it employs 318 people on LinkedIn, it has 1,611,374 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
ROXY reviews
Customers rate ROXY 1.3 out of 5 on Trustpilot over 428 reviews, 102 of them in the last twelve months: 5% give five stars, 91% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is ROXY known for?
ROXY is a women's brand that sells surf, snowboard and fashion products including swimwear, active wear, and clothing for women and girls. Gravity by Benchr classifies it under Clothing, with Clothing making up 48% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does ROXY cost?
ROXY's best seller, Worry-Free Purchase, sells from US$0.98 to US$249.99 on roxy.com. 74% of the catalogue is in stock. Gravity does not track prices daily: check roxy.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
ROXY promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: ROXY advertises on Facebook and Instagram and on Google, where its offers often run. Check roxy.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy ROXY?
ROXY sells on its own website, roxy.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns ROXY?
Gravity by Benchr records a company based in Houston, United States, whose domain was registered in 1992, with 318 employees on LinkedIn, listed at private_equity stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is ROXY doing well?
Not at the moment. Gravity by Benchr estimates about 308,700 visits to roxy.com in September 2026, down 17% in a month and down 37% over three months. ROXY ranks #466 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does ROXY use?
Gravity by Benchr identifies roxy.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is ROXY's ad budget?
Gravity by Benchr does not publish a spend figure for ROXY on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, ROXY ranks #466 of 97,158 by estimated traffic. Its closest competitors on the same market are Nani, Rip Curl, Billabong, hurley.com and rvca.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ROXY.