Brand page · Clothing · United Kingdom
Roy's Boys: 33.2k visits a month, 2 active Meta ads, Gravity score 446.
Roy's Boys — Roy's Boys is a character gifting brand that offers premium-quality, sustainable gifts including socks, pyjamas, books, swimwear, and more for kids and adults, featuring officially licensed characters like Bluey, Peppa Pig, and Pokémon. In September 2026 roys-boys.com drew an estimated 33.2k visits, down 21% on the month before. It ranks #3,828 of 97,158 Clothing brands in United Kingdom and holds a 4.9 Trustpilot rating over 2,374 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1008 peers: Clothing brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Roy's Boys is a character gifting brand that offers premium-quality, sustainable gifts including socks, pyjamas, books, swimwear, and more for kids and adults, featuring officially licensed characters like Bluey, Peppa Pig, and Pokémon.
01 · Traffic
How much traffic Roy's Boys gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Roy's Boys drew an estimated 33.2k visits in September 2026, down 21% on the month before and down 63% over three months.
- Worldwide#241,299of 4.5m sites · Top 10%
- In United States#75,656of 1.2m sites · Top 10%
- Clothing, worldwide#22,959of 459,295 brands · Top 5%
- Clothing, United States#3,828of 97,158 brands · Top 5%
33.2k
estimated visits in September
1 mo ▼ −21.0%4 mo ▼ −62.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Roy's Boys.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Roy's Boys holds 4.9 out of 5 on Trustpilot over 2,374 reviews, 17 of them in the last twelve months: 97% of customers give five stars and 0% one star. That volume places Roy's Boys in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.
Children's Clothing Store Clothing Store Fashion Accessories Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Roy's Boys sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Roy's Boys sells on Shopify, 96% of its catalogue in stock. The best seller is Heinz Baked Beans 'Big Bean' Socks, at £9.00, followed by Bluey Kids' Socks and Heinz Baked Bean 'Little Bean' Kids' Socks.
#1Heinz Baked Beans 'Big Bean' SocksRoy's Boys£9.00In stock
#2Bluey Kids' SocksRoy's Boys£2.45In stock
#3Heinz Baked Bean 'Little Bean' Kids' SocksRoy's Boys£4.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Roy's Boys in its comparison group.
- Average rating
- 4.88 / 5
- Rated products
- 54% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$19.79
- Currency
- GBP
04 · Ads
What Roy's Boys is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Roy's Boys runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2022 (image, text, video).
Polperro Premium Tartan SocksRoy's Boys7 Sept 2026image
Mummy Shark Adult Socks (UK 4-7.5)Roy's Boys30 Jul 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Roy Lowe & Sons LTDverified
Image ad20 Oct 2026Roy Lowe & Sons LTDverified
Image ad20 Oct 2026Roy Lowe & Sons LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Roy's Boys.
The creators who tag @roysboys.insta on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @roysboys.insta on Instagram, led by MimsyMamma (15k followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMimsyMamma@mimsymamma · 🇺🇸 US | Fashion style luxury Creator | 15k | 0.9% | 2 | Tagged @roysboys.insta |
06 · Competitors according to Gravity
Who Roy's Boys competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Roy's Boys among Clothing brands in United Kingdom. The closest is The London Sock Exchange, then Stance, Venture Socks, Swole Panda, Gain The Edge EU, SHYU.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The London Sock Exchangethelondonsockexchange.net | |||||||
| Stanceuk.stance.com | |||||||
| Venture Socksventuresocks.co | |||||||
| Swole Pandaswolepanda.com | |||||||
| Gain The Edge EUeu.gaintheedgeofficial.com | |||||||
| SHYUshyusocks.com |
07 · Company
The company behind Roy's Boys.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Roy's Boys is a company based in Nottinghamshire, United Kingdom, founded in 2014 according to LinkedIn, on a domain registered in September 2022. It employs about 5 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Nottinghamshire
- Founded
- 2014, per LinkedIn
- Domain registered
- 16 Sept 2022
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- roys-boys.com · Shopify · GBP
- Catalogue
- 368 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Roy's Boys
What people ask Google about Roy's Boys.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Roy's Boys legit or a scam?
According to Gravity by Benchr, Roy's Boys is a brand based in Nottinghamshire, United Kingdom: its website has existed since September 2022, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 28,795 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Roy's Boys reviews
Customers rate Roy's Boys 4.9 out of 5 on Trustpilot over 2,374 reviews, 17 of them in the last twelve months: 97% give five stars, 0% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Roy's Boys known for?
Roy's Boys is a character gifting brand that offers premium-quality, sustainable gifts including socks, pyjamas, books, swimwear, and more for kids and adults, featuring officially licensed characters like Bluey, Peppa Pig, and Pokémon. Gravity by Benchr classifies it under Clothing, with Socks making up 55% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Roy's Boys cost?
Roy's Boys' best seller, Heinz Baked Beans 'Big Bean' Socks, sells £9.00 on roys-boys.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check roys-boys.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Roy's Boys discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Roy's Boys advertises on Facebook and Instagram and on Google, where its offers often run. Check roys-boys.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Roy's Boys?
Roy's Boys sells on its own website, roys-boys.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Roy's Boys?
Gravity by Benchr records a company based in Nottinghamshire, United Kingdom, founded in 2014 according to LinkedIn, on a domain registered in 2022, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Roy's Boys doing well?
Not at the moment. Gravity by Benchr estimates about 33,200 visits to roys-boys.com in September 2026, down 21% in a month and down 63% over three months. Roy's Boys ranks #3,828 of 97,158 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Roy's Boys use?
Gravity by Benchr identifies roys-boys.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Roy's Boys spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Roy's Boys on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Roy's Boys ranks #3,828 of 97,158 by estimated traffic. Its closest competitors on the same market are The London Sock Exchange, Stance, Venture Socks, Swole Panda and Gain The Edge EU. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Roy's Boys.