Brand page · Kitchen & Dining · United States
Rubbermaid: 132K visits a month, 24 active Meta ads, Gravity score 634.
Rubbermaid — Rubbermaid is an American manufacturer and distributor of household items including food containers, home organization products, and outdoor storage solutions. In September 2026 rubbermaid.com drew an estimated 132K visits, down 19% on the month before. It ranks #246 of 25,135 Kitchen & Dining brands in United States and holds a 2.3 Trustpilot rating over 16 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 321 peers: Kitchen & Dining brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Rubbermaid is an American manufacturer and distributor of household items including food containers, home organization products, and outdoor storage solutions.
01 · Traffic
How much traffic Rubbermaid gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rubbermaid drew an estimated 132K visits in September 2026, down 19% on the month before and down 9% over three months.
- Worldwide#74,403of 4.5M sites · Top 5%
- In United States#24,543of 1.2M sites · Top 5%
- Kitchen & Dining, worldwide#1,690of 145,612 brands · Top 5%
- Kitchen & Dining, United States#246of 25,135 brands · Top 1%
132K
estimated visits in September
1 mo ▼ −19.4%4 mo ▼ −8.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rubbermaid.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rubbermaid holds 2.3 out of 5 on Trustpilot over 16 reviews, 1 of them in the last twelve months: 25% of customers give five stars and 63% one star.
Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rubbermaid sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Rubbermaid's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Rubbermaid in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Rubbermaid is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rubbermaid runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since May 2026 (text).
Clear the Garage FloorRubbermaid8 Oct 2026video
FastTrack® CabinetsRubbermaid5 Oct 2026image
Start with what you need now. Add more later. FastTrack® lets you build out your storage without starting over.Rubbermaid5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
05 · Influencers
Who talks about Rubbermaid.
The creators who tag @rubbermaid on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rubbermaid on Instagram, led by The Moorer the Merrier Grazing (24.9K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TThe Moorer the Merrier Grazing@moorerthemerrier · 🇺🇸 US | Food cooking nutrition Creator | 24.9K | 0.3% | 4 | Tagged @rubbermaid |
06 · Competitors according to Gravity
Who Rubbermaid competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rubbermaid among Kitchen & Dining brands in United States. The closest is Sistema, then The Container Store, Tupperware, Tupperware France, Pyrex, mepal.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sistemasistemaplastics.com | |||||||
| The Container Storecontainerstore.com | |||||||
| Tupperwaretupperware.com.br | |||||||
| Tupperware Francetupperware-eu.com | |||||||
| Pyrexpyrexhome.com | |||||||
| mepal.commepal.com |
07 · Company
The company behind Rubbermaid.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rubbermaid is a company based in United States, on a domain registered in March 1994. It employs about 193 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- Data not available
- Domain registered
- 15 Mar 1994
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 193 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rubbermaid.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rubbermaid
What people ask Google about Rubbermaid.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rubbermaid legit?
According to Gravity by Benchr, Rubbermaid is a brand based in United States: its website has existed since March 1994, it sells on a Salesforce_commerce store, it employs 193 people on LinkedIn, it has 56,325 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Rubbermaid?
Customers rate Rubbermaid 2.3 out of 5 on Trustpilot over 16 reviews, 1 of them in the last twelve months: 25% give five stars, 63% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Rubbermaid sell?
Rubbermaid is an American manufacturer and distributor of household items including food containers, home organization products, and outdoor storage solutions. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Is there a Rubbermaid discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Rubbermaid advertises on Facebook and Instagram and on Google, where its offers often run. Check rubbermaid.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Rubbermaid?
Rubbermaid sells on its own website, rubbermaid.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Rubbermaid?
Gravity by Benchr records a company based in United States, whose domain was registered in 1994, with 193 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Rubbermaid growing?
Not at the moment. Gravity by Benchr estimates about 131,600 visits to rubbermaid.com in September 2026, down 19% in a month and down 9% over three months. Rubbermaid ranks #246 of 25,135 Kitchen & Dining brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Rubbermaid use?
Gravity by Benchr identifies rubbermaid.com as a Salesforce_commerce store. It advertises through Meta and on Google since May 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Rubbermaid spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Rubbermaid on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in United States?
Among Kitchen & Dining brands in United States in the Gravity by Benchr index, Rubbermaid ranks #246 of 25,135 by estimated traffic. Its closest competitors on the same market are Sistema, The Container Store, Tupperware, Tupperware France, Pyrex. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rubbermaid.