Brand page · Kitchen & Dining · Netherlands
Mepal: 356K visits a month, 4 active Meta ads.
Mepal — Mepal is a brand that invents solutions to make life easier and more fun, developing beautiful and original products that allow people to enjoy life's nicest moments with trusted quality and cleverness. In September 2026 mepal.com drew an estimated 356K visits, up 0% on the month before. It ranks #13 of 3,473 Kitchen & Dining brands in Netherlands and holds a 3.7 Trustpilot rating over 1,301 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Mepal is a brand that invents solutions to make life easier and more fun, developing beautiful and original products that allow people to enjoy life's nicest moments with trusted quality and cleverness.
01 · Traffic
How much traffic Mepal gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mepal drew an estimated 356K visits in September 2026, up 0% on the month before and up 53% over three months.
- Worldwide#32,692of 4.5M sites · Top 1%
- In Germany#1,478of 184K sites · Top 1%
- Kitchen & Dining, worldwide#631of 145,612 brands · Top 1%
- Kitchen & Dining, Germany#13of 3,473 brands · Top 1%
356K
estimated visits in September
1 mo ▲ +0.1%4 mo ▲ +53.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Mepal.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mepal holds 3.7 out of 5 on Trustpilot over 1,301 reviews, 439 of them in the last twelve months: 57% of customers give five stars and 27% one star. That volume places Mepal in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Mepal sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Mepal's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Mepal in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Mepal is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mepal runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
Zwei separate Fächer für maximale Frische.Mepal29 Sept 2026video
Mit Liebe gepackt, perfekt geschützt.Mepal29 Sept 2026video
Hält dein Essen den ganzen Tag frisch.Mepal25 Aug 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Mepal B.V.verified
Text ad19 Oct 2026Mepal B.V.verified
Text ad19 Oct 2026Mepal B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Mepal.
The creators who tag @mepalofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mepalofficial on Instagram, led by • Michaela & Nico 👩🏽🤝👨🏼• Cookie 🐶 • Mr.Pokee 🦔 (227K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| •• Michaela & Nico 👩🏽🤝👨🏼• Cookie 🐶 • Mr.Pokee 🦔@mimis_ganznormalerwohnsinn · 🇩🇪 DE | Decoration garden diy Creator | 227K | 0.3% | 1 | Tagged @mepalofficial |
06 · Competitors according to Gravity
Who Mepal competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mepal among Kitchen & Dining brands in Netherlands. The closest is Ello, then BlackBlum, PlanetBox, Klean Kanteen, Sistema, Bentgo.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Elloelloproducts.com | |||||||
| BlackBlumblack-blum.com | |||||||
| PlanetBoxplanetbox.com | |||||||
| Klean Kanteenkleankanteen.com | |||||||
| Sistemasistemaplastics.com | |||||||
| Bentgobentgo.com |
07 · Company
The company behind Mepal.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mepal is a company based in Netherlands, founded in 1950 according to LinkedIn, on a domain registered in September 1998. It employs about 304 people, is listed at private_equity stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 1950, per LinkedIn
- Domain registered
- 26 Sept 1998
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 304 on LinkedIn
- Funding stage
- Private equity · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mepal.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mepal
What people ask Google about Mepal.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mepal legit or a scam?
According to Gravity by Benchr, Mepal is a brand based in Netherlands: its website has existed since September 1998, its Trustpilot profile is claimed by the brand, it employs 304 people on LinkedIn, it has 63,602 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Mepal?
Customers rate Mepal 3.7 out of 5 on Trustpilot over 1,301 reviews, 439 of them in the last twelve months: 57% give five stars, 27% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Mepal?
Mepal is a brand that invents solutions to make life easier and more fun, developing beautiful and original products that allow people to enjoy life's nicest moments with trusted quality and cleverness. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Mepal promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Mepal advertises on Facebook and Instagram and on Google, where its offers often run. Check mepal.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Mepal?
Gravity by Benchr records a company based in Netherlands, founded in 1950 according to LinkedIn, on a domain registered in 1998, with 304 employees on LinkedIn, listed at private_equity stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Mepal growing?
Yes. Gravity by Benchr estimates about 355,800 visits to mepal.com in September 2026, up 0% in a month and up 53% over three months. Mepal ranks #13 of 3,473 Kitchen & Dining brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Mepal's ad budget?
Gravity by Benchr does not publish a spend figure for Mepal on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in Netherlands?
Among Kitchen & Dining brands in Netherlands in the Gravity by Benchr index, Mepal ranks #13 of 3,473 by estimated traffic. Its closest competitors on the same market are Ello, BlackBlum, PlanetBox, Klean Kanteen, Sistema. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mepal.