Brand page · Clothing Accessories · Italy
Rudy Project: 72k visits a month, 4 active Meta ads, Gravity score 617.
Rudy Project — Rudy Project is an Italian brand that designs and manufactures sport sunglasses, cycling helmets, and prescription lenses for athletes. In September 2026 rudyproject.com drew an estimated 72k visits, down 15% on the month before. It ranks #7 of 181 Clothing Accessories brands in Italy.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 40 peers: Clothing Accessories brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Rudy Project is an Italian brand that designs and manufactures sport sunglasses, cycling helmets, and prescription lenses for athletes.
01 · Traffic
How much traffic Rudy Project gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rudy Project drew an estimated 72k visits in September 2026, down 15% on the month before and down 21% over three months.
- Worldwide#124,268of 4.5m sites · Top 5%
- In China#1,009of 3.4k sites · Top 30%
- Clothing Accessories, worldwide#1,566of 85,207 brands · Top 5%
- Clothing Accessories, China#7of 181 brands · Top 5%
72k
estimated visits in September
1 mo ▼ −15.4%4 mo ▼ −20.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rudy Project.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rudy Project holds 3.1 out of 5 on Trustpilot over 7 reviews, 5 of them in the last twelve months: 57% of customers give five stars and 43% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rudy Project sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Rudy Project sells on Shopify, 95% of its catalogue in stock. The best seller is Wingdream, at €449.90–€499.90, followed by Rydon Lenses and Propulse Photochromic.
#1WingdreamRudy Project€449.90–€499.90In stock
#2Rydon LensesRudy Project€24.90–€109.90In stock
#3Propulse PhotochromicRudy Project€139.90–€159.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Data not available
Share of the catalogue by product family.
The dominant category places Rudy Project in its comparison group.
- Average rating
- 4.75 / 5
- Rated products
- 3% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$214.94
- Currency
- EUR
04 · Ads
What Rudy Project is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rudy Project runs Meta ads on Facebook, Instagram, and has advertised on Google since May 2026 (image, text, video).
Photochrome SonnenbrillenRudy Project5 Oct 2026image
Occhiali FotocromaticiRudy Project1 Oct 2026image
Rudy ProjectRudy Project1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Rudy Project SpAverified
Text ad21 Oct 2026Rudy Project SpAverified
Text ad21 Oct 2026Rudy Project SpAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Rudy Project.
The creators who tag @rudyproject on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rudyproject on Instagram, led by MBH BANK CSB TelecomFort (25.9k followers, 1.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMBH BANK CSB TelecomFort@mbhbankcsbtelecomfort · INTL | Pro sports athletes Creator | 25.9k | 1.6% | 10 | Tagged @rudyproject |
06 · Competitors according to Gravity
Who Rudy Project competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rudy Project among Clothing Accessories brands in Italy. The closest is NEON OPTIC, then Demon, TBD Eyewear, Retrosuperfuture, Demon Sunglasses, Polar Sunglasses.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| NEON OPTICneonoptic.com | |||||||
| Demondemonocchiali.it | |||||||
| TBD Eyeweartbdeyewear.com | |||||||
| Retrosuperfutureretrosuperfuture.com | |||||||
| Demon Sunglassesdemonsunglasses.com | |||||||
| Polar Sunglassespolar.it |
07 · Company
The company behind Rudy Project.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rudy Project is a company based in Treviso, Italy, founded in 1985 according to LinkedIn, on a domain registered in December 1999. It employs about 104 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy · Treviso
- Founded
- 1985, per LinkedIn
- Domain registered
- 17 Dec 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 104 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rudyproject.com · Shopify · EUR
- Catalogue
- 44 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rudy Project
What people ask Google about Rudy Project.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rudy Project legit?
According to Gravity by Benchr, Rudy Project is a brand based in Treviso, Italy: its website has existed since December 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 104 people on LinkedIn, it has 60,827 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Rudy Project known for?
Rudy Project is an Italian brand that designs and manufactures sport sunglasses, cycling helmets, and prescription lenses for athletes. Gravity by Benchr classifies it under Clothing Accessories. Source: Gravity by Benchr product classification, October 2026.
How much does Rudy Project cost?
Rudy Project's best seller, Wingdream, sells from €449.90 to €499.90 on rudyproject.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check rudyproject.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Rudy Project promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Rudy Project advertises on Facebook and Instagram and on Google, where its offers often run. Check rudyproject.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Rudy Project?
Rudy Project sells on its own website, rudyproject.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Rudy Project?
Gravity by Benchr records a company based in Treviso, Italy, founded in 1985 according to LinkedIn, on a domain registered in 1999, with 104 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Rudy Project doing well?
Not at the moment. Gravity by Benchr estimates about 72,000 visits to rudyproject.com in September 2026, down 15% in a month and down 21% over three months. Rudy Project ranks #7 of 181 Clothing Accessories brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Rudy Project use?
Gravity by Benchr identifies rudyproject.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Rudy Project's ad budget?
Gravity by Benchr does not publish a spend figure for Rudy Project on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in Italy?
Among Clothing Accessories brands in Italy in the Gravity by Benchr index, Rudy Project ranks #7 of 181 by estimated traffic. Its closest competitors on the same market are NEON OPTIC, Demon, TBD Eyewear, Retrosuperfuture and Demon Sunglasses. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rudy Project.