Brand page · Pet Supplies · United Kingdom
Ruff and Tumble: 30.3k visits a month, 64 active Meta ads, Gravity score 585.
Ruff and Tumble — Ruff and Tumble is a British luxury dog brand that makes dog drying coats, dog bed covers, and other pet accessories. In September 2026 ruffandtumbledogcoats.com drew an estimated 30.3k visits, up 5% on the month before. It ranks #121 of 2,422 Pet Supplies brands in United Kingdom and holds a 4.9 Trustpilot rating over 2,496 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 87 peers: Pet Supplies brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Ruff and Tumble is a British luxury dog brand that makes dog drying coats, dog bed covers, and other pet accessories.
01 · Traffic
How much traffic Ruff and Tumble gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Ruff and Tumble drew an estimated 30.3k visits in September 2026, up 5% on the month before and up 27% over three months.
- Worldwide#260,598of 4.5m sites · Top 10%
- In United Kingdom#13,560of 192k sites · Top 10%
- Pet Supplies, worldwide#2,252of 52,845 brands · Top 5%
- Pet Supplies, United Kingdom#121of 2,422 brands · Top 5%
30.3k
estimated visits in September
1 mo ▲ +4.8%4 mo ▲ +26.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Ruff and Tumble.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Ruff and Tumble holds 4.9 out of 5 on Trustpilot over 2,496 reviews, 420 of them in the last twelve months: 95% of customers give five stars and 1% one star. That volume places Ruff and Tumble in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.
Pet Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Ruff and Tumble sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Ruff and Tumble sells on Shopify, 90% of its catalogue in stock. The best seller is Classic Dog Drying Coat - Brick Red, at £14.78–£29.98, followed by Personalisation and Dog Drying Mitts - French Navy.
#1Classic Dog Drying Coat - Brick RedRuff and Tumble£14.78–£29.98In stock
#2PersonalisationRuff and Tumble£8.00In stock
#3Dog Drying Mitts - French NavyRuff and Tumble£24.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Ruff and Tumble in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 78% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$48.91
- Currency
- GBP
04 · Ads
What Ruff and Tumble is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Ruff and Tumble runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2023 (image, text, video).
Drying CoatsRuff & Tumble Dog Drying Coats6 Oct 2026video
NEW! Sky Blue / NavyRuff & Tumble Dog Drying Coats30 Sept 2026image
Rated 5 stars by customers like youRuff & Tumble Dog Drying Coats29 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026THE RUFF AND TUMBLE DOG COMPANY LTDverified
Text ad21 Oct 2026THE RUFF AND TUMBLE DOG COMPANY LTDverified
Image ad21 Oct 2026THE RUFF AND TUMBLE DOG COMPANY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Ruff and Tumble.
The creators who tag @ruffandtumbledogcoats on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ruffandtumbledogcoats on Instagram, led by Foxhope Gundogs (25.7k followers, 2.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFoxhope Gundogs@foxhope_gundogs · 🇬🇧 GB | Pets nature Creator | 25.7k | 2.1% | 2 | Tagged @ruffandtumbledogcoats |
06 · Competitors according to Gravity
Who Ruff and Tumble competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Ruff and Tumble among Pet Supplies brands in United Kingdom. The closest is OH HECK dogs, then Pet Prestige UK, Waggy Tails, DryDogs.co.uk, Posh Poos, EzyDog.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| OH HECK dogsoh-heck.co.uk | |||||||
| Pet Prestige UKpetprestigeuk.com | |||||||
| Waggy Tailswaggytailsshop.com | |||||||
| DryDogs.co.ukdrydogs.co.uk | |||||||
| Posh Poosposh-poos.co.uk | |||||||
| EzyDogezydog.co.uk |
07 · Company
The company behind Ruff and Tumble.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Ruff and Tumble is a company based in Oakham, United Kingdom, on a domain registered in February 2013. It employs about 8 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Oakham
- Founded
- Data not available
- Domain registered
- 24 Feb 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ruffandtumbledogcoats.com · Shopify · GBP
- Catalogue
- 116 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Ruff and Tumble
What people ask Google about Ruff and Tumble.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Ruff and Tumble legit?
According to Gravity by Benchr, Ruff and Tumble is a brand based in Oakham, United Kingdom: its website has existed since February 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 95,759 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Ruff and Tumble?
Customers rate Ruff and Tumble 4.9 out of 5 on Trustpilot over 2,496 reviews, 420 of them in the last twelve months: 95% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Ruff and Tumble sell?
Ruff and Tumble is a British luxury dog brand that makes dog drying coats, dog bed covers, and other pet accessories. Gravity by Benchr classifies it under Pet Supplies, with Pet Collars & Harnesses making up 11% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Ruff and Tumble prices: how much is it?
Ruff and Tumble's best seller, Classic Dog Drying Coat - Brick Red, sells from £14.78 to £29.98 on ruffandtumbledogcoats.com. 90% of the catalogue is in stock. Gravity does not track prices daily: check ruffandtumbledogcoats.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Ruff and Tumble promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Ruff and Tumble advertises on Facebook and Instagram and on Google, where its offers often run. Check ruffandtumbledogcoats.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Ruff and Tumble?
Ruff and Tumble sells on its own website, ruffandtumbledogcoats.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Ruff and Tumble?
Gravity by Benchr records a company based in Oakham, United Kingdom, whose domain was registered in 2013, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Ruff and Tumble doing well?
Yes. Gravity by Benchr estimates about 30,300 visits to ruffandtumbledogcoats.com in September 2026, up 5% in a month and up 27% over three months. Ruff and Tumble ranks #121 of 2,422 Pet Supplies brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Ruff and Tumble use?
Gravity by Benchr identifies ruffandtumbledogcoats.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Ruff and Tumble's ad budget?
Gravity by Benchr does not publish a spend figure for Ruff and Tumble on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in United Kingdom?
Among Pet Supplies brands in United Kingdom in the Gravity by Benchr index, Ruff and Tumble ranks #121 of 2,422 by estimated traffic. Its closest competitors on the same market are OH HECK dogs, Pet Prestige UK, Waggy Tails, DryDogs.co.uk and Posh Poos. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Ruff and Tumble.