Brand page · Pet Supplies · United States
RUFF Liners: 30.4k visits a month, 12 active Meta ads, Gravity score 467.
RUFF Liners — RUFF Liners sells premium dog car seat covers and truck accessories designed to protect vehicles from pet damage. In September 2026 ruffliners.com drew an estimated 30.4k visits, down 23% on the month before. It ranks #382 of 7,399 Pet Supplies brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 276 peers: Pet Supplies brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
RUFF Liners sells premium dog car seat covers and truck accessories designed to protect vehicles from pet damage.
01 · Traffic
How much traffic RUFF Liners gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
RUFF Liners drew an estimated 30.4k visits in September 2026, down 23% on the month before and up 3% over three months.
- Worldwide#259,941of 4.5m sites · Top 10%
- In United States#81,239of 1.2m sites · Top 10%
- Pet Supplies, worldwide#2,243of 52,845 brands · Top 5%
- Pet Supplies, United States#382of 7,399 brands · Top 10%
30.4k
estimated visits in September
1 mo ▼ −23.2%4 mo ▲ +2.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about RUFF Liners.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
RUFF Liners holds 3.3 out of 5 on Trustpilot over 4 reviews, 4 of them in the last twelve months: 50% of customers give five stars and 50% one star.
Clothing Store Car Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What RUFF Liners sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
RUFF Liners sells on Shopify, 83% of its catalogue in stock. The best seller is Hard Bottom Backseat Extenders for Dogs with Door Protection, at US$169.99–US$189.99, followed by XL Floor Cover for Full-Size Crew Cab Trucks with Fold Up Seats and Travel Dog Bed for Car.
#1Hard Bottom Backseat Extenders for Dogs with Door ProtectionRUFF LinersUS$169.99–US$189.99In stock
#2XL Floor Cover for Full-Size Crew Cab Trucks with Fold Up SeatsRUFF LinersUS$159.99–US$199.99In stock
#3Travel Dog Bed for CarRUFF LinersUS$69.99–US$79.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places RUFF Liners in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 83% of the catalogue
- In stock
- 83%
- Upper price quartile
- US$167.49
- Currency
- USD
04 · Ads
What RUFF Liners is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
RUFF Liners runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since March 2025 (image, text, video).
Protect Your Car From Your DogRUFF Liners6 Oct 2026video
Protect Your Car From Your DogRUFF Liners6 Oct 2026video
Protect Your Car From Your DogRUFF Liners6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Ruff Linersverified
Image ad21 Oct 2026Ruff Linersverified
Text ad21 Oct 2026Ruff Linersverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about RUFF Liners.
The creators who tag @ruffliners on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ruffliners on Instagram, led by Keoni Stuff (411k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKeoni Stuff@keonistuff · 🇺🇸 US | Pets nature Creator | 411k | 0.1% | 1 | Tagged @ruffliners |
06 · Competitors according to Gravity
Who RUFF Liners competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for RUFF Liners among Pet Supplies brands in United States. The closest is APetsPlanet, then FetchDx, FreeRun Leashes Inc., City Loo, nomohaus.com, OmniaPaws.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| APetsPlanetapetsplanet.com | |||||||
| FetchDxfetchdx.com | |||||||
| FreeRun Leashes Inc.freerunleashes.com | |||||||
| City Loothecityloo.com | |||||||
| nomohaus.comnomohaus.com | |||||||
| OmniaPawsomniapaws.com |
07 · Company
The company behind RUFF Liners.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
RUFF Liners is a company based in Houston, United States, on a domain registered in March 2024.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Houston
- Founded
- Data not available
- Domain registered
- 27 Mar 2024
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ruffliners.com · Shopify · USD
- Catalogue
- 21 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about RUFF Liners
What people ask Google about RUFF Liners.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is RUFF Liners a legit company?
According to Gravity by Benchr, RUFF Liners is a brand based in Houston, United States: its website has existed since March 2024, it sells on a Shopify store, it has 10,950 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does RUFF Liners sell?
RUFF Liners sells premium dog car seat covers and truck accessories designed to protect vehicles from pet damage. Gravity by Benchr classifies it under Pet Supplies, with Pet Supplies making up 50% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does RUFF Liners cost?
RUFF Liners' best seller, Hard Bottom Backseat Extenders for Dogs with Door Protection, sells from US$169.99 to US$189.99 on ruffliners.com. 83% of the catalogue is in stock. Gravity does not track prices daily: check ruffliners.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
RUFF Liners promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: RUFF Liners advertises on Facebook and Instagram and on Google, where its offers often run. Check ruffliners.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy RUFF Liners?
RUFF Liners sells on its own website, ruffliners.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns RUFF Liners?
Gravity by Benchr records a company based in Houston, United States, whose domain was registered in 2024. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is RUFF Liners growing?
Yes. Gravity by Benchr estimates about 30,400 visits to ruffliners.com in September 2026, down 23% in a month and up 3% over three months. RUFF Liners ranks #382 of 7,399 Pet Supplies brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does RUFF Liners use?
Gravity by Benchr identifies ruffliners.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since March 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does RUFF Liners spend on Meta ads?
Gravity by Benchr does not publish a spend figure for RUFF Liners on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in United States?
Among Pet Supplies brands in United States in the Gravity by Benchr index, RUFF Liners ranks #382 of 7,399 by estimated traffic. Its closest competitors on the same market are APetsPlanet, FetchDx, FreeRun Leashes Inc., City Loo and nomohaus.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with RUFF Liners.