Brand page · Pet Supplies · United Kingdom
Ruffwear traffic, ads & competitors 52.1k visits a month, 78 active Meta ads, Gravity score 551.
Ruffwear — Ruffwear UK builds performance dog gear to enhance and inspire outdoor adventures for explorers and their human companions, offering trail-tested and robust equipment including boots, jackets, harnesses, and life vests. In September 2026 ruffwear.co.uk drew an estimated 52.1k visits, down 23% on the month before. It ranks #65 of 2,422 Pet Supplies brands in the United Kingdom and holds a 3.0 Trustpilot rating over 34 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 87 peers: Pet Supplies brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Ruffwear UK builds performance dog gear to enhance and inspire outdoor adventures for explorers and their human companions, offering trail-tested and robust equipment including boots, jackets, harnesses, and life vests.
01 · Traffic
How much traffic Ruffwear gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Ruffwear drew an estimated 52.1k visits in September 2026, down 23% on the month before and down 30% over three months.
- Worldwide#164,297of 4.5m sites · Top 5%
- In United Kingdom#8,659of 192k sites · Top 5%
- Pet Supplies, worldwide#1,310of 52,845 brands · Top 5%
- Pet Supplies, United Kingdom#65of 2,422 brands · Top 5%
52.1k
estimated visits in September
1 mo ▼ −23.1%4 mo ▼ −29.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Ruffwear.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Ruffwear holds 3.0 out of 5 on Trustpilot over 34 reviews, 14 of them in the last twelve months: 50% of customers give five stars and 38% one star. That volume places Ruffwear in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Pet Store Pet Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Ruffwear sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Ruffwear sells on Shopify, 81% of its catalogue in stock. The best seller is Front Range® Dog Harness, at £33.71–£41.21, followed by Front Range® Dog Harness and Front Range™ Dog Collar.
#1Front Range® Dog HarnessRuffwear£33.71–£41.21In stock
#2Front Range® Dog HarnessRuffwear£49.95–£59.95In stock
#3Front Range™ Dog CollarRuffwear£19.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Ruffwear in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 99% of the catalogue
- In stock
- 81%
- Upper price quartile
- US$92.22
- Currency
- GBP
04 · Ads
What Ruffwear is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Ruffwear runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2023 (image, text, video).
The Climate Changer SeriesRuffwear14 Oct 2026image
The Overcoat Fuse VestRuffwear13 Oct 2026image
The Overcoat Fuse VestRuffwear10 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Accapi Ltdverified
Text ad20 Oct 2026Accapi Ltdverified
Image ad20 Oct 2026Accapi Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Ruffwear.
The creators who tag @ruffwear_europe on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Ruffwear competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Ruffwear among Pet Supplies brands in the United Kingdom. The closest is Luther Bennett, then By Teddy, Petsome, woofers & barkers, Barc London, Pawsbetter.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Luther Bennettlutherbennett.com | |||||||
| By Teddybyteddy.com | |||||||
| Petsomepetsome.co | |||||||
| woofers & barkerswoofersandbarkers.co.uk | |||||||
| Barc Londonbarclondon.com | |||||||
| Pawsbetterpawsbetter.com |
07 · Company
The company behind Ruffwear.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Ruffwear is a company based in Co Durham, United Kingdom, founded in 1996 according to LinkedIn, on a domain registered in July 2006. It employs about 108 people.
- Entity country
- 🇬🇧 United Kingdom · Co Durham
- Founded
- 1996, per LinkedIn
- Domain registered
- 7 Jul 2006
- Status
- Operating
- Employees
- 108 on LinkedIn
- Own store
- ruffwear.co.uk · Shopify · GBP
- Catalogue
- 89 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Ruffwear
What people ask Google about Ruffwear.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Ruffwear a legit company?
According to Gravity by Benchr, Ruffwear is a brand based in Co Durham, United Kingdom: its website has existed since July 2006, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 108 people on LinkedIn, it has 45,626 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Ruffwear?
Customers rate Ruffwear 3.0 out of 5 on Trustpilot over 34 reviews, 14 of them in the last twelve months: 50% give five stars, 38% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Ruffwear known for?
Ruffwear UK builds performance dog gear to enhance and inspire outdoor adventures for explorers and their human companions, offering trail-tested and robust equipment including boots, jackets, harnesses, and life vests. Gravity by Benchr classifies it under Pet Supplies, with Dog Supplies making up 25% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Ruffwear expensive?
Ruffwear's best seller, Front Range® Dog Harness, sells from £33.71 to £41.21 on ruffwear.co.uk. 81% of the catalogue is in stock. Gravity does not track prices daily: check ruffwear.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Ruffwear promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Ruffwear advertises on Facebook and Instagram and on Google, where its offers often run. Check ruffwear.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Ruffwear?
Ruffwear sells on its own website, ruffwear.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Ruffwear?
Gravity by Benchr records a company based in Co Durham, United Kingdom, founded in 1996 according to LinkedIn, on a domain registered in 2006, with 108 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Ruffwear doing well?
Not at the moment. Gravity by Benchr estimates about 52,100 visits to ruffwear.co.uk in September 2026, down 23% in a month and down 30% over three months. Ruffwear ranks #65 of 2,422 Pet Supplies brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Ruffwear use?
Gravity by Benchr identifies ruffwear.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Ruffwear spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Ruffwear on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in the United Kingdom?
Among Pet Supplies brands in the United Kingdom in the Gravity by Benchr index, Ruffwear ranks #65 of 2,422 by estimated traffic. Its closest competitors on the same market are Luther Bennett, By Teddy, Petsome, woofers & barkers and Barc London. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Ruffwear.