Brand page · Pet Supplies · United States
Ruffwear: 297K visits a month, 78 active Meta ads, Gravity score 630.
Ruffwear — Ruffwear is a company that builds performance dog gear to enhance outdoor adventures for explorers and their human companions. In September 2026 ruffwear.com drew an estimated 297K visits, up 3% on the month before. It ranks #31 of 7,399 Pet Supplies brands in United States and holds a 2.5 Trustpilot rating over 71 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 104 peers: Pet Supplies brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Ruffwear is a company that builds performance dog gear to enhance outdoor adventures for explorers and their human companions.
01 · Traffic
How much traffic Ruffwear gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Ruffwear drew an estimated 297K visits in September 2026, up 3% on the month before and up 3% over three months.
- Worldwide#37,816of 4.5M sites · Top 1%
- In United States#12,322of 1.2M sites · Top 5%
- Pet Supplies, worldwide#183of 52,845 brands · Top 1%
- Pet Supplies, United States#31of 7,399 brands · Top 1%
297K
estimated visits in September
1 mo ▲ +3.0%4 mo ▲ +3.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Ruffwear.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Ruffwear holds 2.5 out of 5 on Trustpilot over 71 reviews, 15 of them in the last twelve months: 35% of customers give five stars and 46% one star. That volume places Ruffwear in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Pet Store Pet Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Ruffwear sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Ruffwear sells on Shopify, 92% of its catalogue in stock. The best seller is Grip Trex™ Dog Boots, at US$37.49–US$49.99, followed by Front Range® Harness and Float Coat™ Dog Life Jacket.
#1Grip Trex™ Dog BootsRuffwearUS$37.49–US$49.99In stock
#2Front Range® HarnessRuffwearUS$38.99–US$59.99In stock
#3Float Coat™ Dog Life JacketRuffwearUS$45.49–US$99.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Ruffwear in its comparison group.
- Average rating
- 4.70 / 5
- Rated products
- 99% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$52.49
- Currency
- USD
04 · Ads
What Ruffwear is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Ruffwear runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2023 (image, text, video).
The Climate Changer SeriesRuffwear14 Oct 2026image
The Overcoat Fuse VestRuffwear13 Oct 2026image
The Overcoat Fuse VestRuffwear10 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Ruff Wear, Inc.verified
Text ad21 Oct 2026Ruff Wear, Inc.verified
Image ad20 Oct 2026JESSICA MONE CHAMPIONverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Ruffwear.
The creators who tag @ruffwear on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ruffwear on Instagram, led by ＨＵＣＫＬＥＢＥＲＲY, DUKE, RAIDER & BRAUM (25K followers, 3.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ＨＨＵＣＫＬＥＢＥＲＲY, DUKE, RAIDER & BRAUM@bigdogsmidwest · 🇺🇸 US | Pets nature Creator | 25K | 3.4% | 15 | Tagged @ruffwear |
06 · Competitors according to Gravity
Who Ruffwear competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Ruffwear among Pet Supplies brands in United States. The closest is Non-stop dogwear, then CLOUD7, Fido Pro, BullyBillows, Dog Friendly Co., PawlyLab Co..
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Non-stop dogwearnonstopdogwear.com | |||||||
| CLOUD7cloud7.de | |||||||
| Fido Profidoprotection.com | |||||||
| BullyBillowsbullybillows.com | |||||||
| Dog Friendly Co.dogfriendlyco.com | |||||||
| PawlyLab Co.betterdoglife.com |
07 · Company
The company behind Ruffwear.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Ruffwear is a company based in Bend, United States, founded in 1996 according to LinkedIn, on a domain registered in October 1996. It employs about 108 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Bend
- Founded
- 1996, per LinkedIn
- Domain registered
- 18 Oct 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 108 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ruffwear.com · Shopify · USD
- Catalogue
- 84 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Ruffwear
What people ask Google about Ruffwear.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Ruffwear legit or a scam?
According to Gravity by Benchr, Ruffwear is a brand based in Bend, United States: its website has existed since October 1996, it sells on a Shopify store, it employs 108 people on LinkedIn, it has 467,831 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Ruffwear?
Customers rate Ruffwear 2.5 out of 5 on Trustpilot over 71 reviews, 15 of them in the last twelve months: 35% give five stars, 46% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Ruffwear known for?
Ruffwear is a company that builds performance dog gear to enhance outdoor adventures for explorers and their human companions. Gravity by Benchr classifies it under Pet Supplies, with Dog Supplies making up 32% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Ruffwear expensive?
Ruffwear's best seller, Grip Trex™ Dog Boots, sells from US$37.49 to US$49.99 on ruffwear.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check ruffwear.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Ruffwear promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Ruffwear advertises on Facebook and Instagram and on Google, where its offers often run. Check ruffwear.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Ruffwear?
Ruffwear sells on its own website, ruffwear.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Ruffwear?
Gravity by Benchr records a company based in Bend, United States, founded in 1996 according to LinkedIn, on a domain registered in 1996, with 108 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Ruffwear growing?
Yes. Gravity by Benchr estimates about 297,400 visits to ruffwear.com in September 2026, up 3% in a month and up 3% over three months. Ruffwear ranks #31 of 7,399 Pet Supplies brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Ruffwear use?
Gravity by Benchr identifies ruffwear.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Ruffwear's ad budget?
Gravity by Benchr does not publish a spend figure for Ruffwear on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in United States?
Among Pet Supplies brands in United States in the Gravity by Benchr index, Ruffwear ranks #31 of 7,399 by estimated traffic. Its closest competitors on the same market are Non-stop dogwear, CLOUD7, Fido Pro, BullyBillows, Dog Friendly Co.. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Ruffwear.