Brand page · Decor · United Kingdom
Rugette: 78.4K visits a month, 95 active Meta ads, Gravity score 602.
Rugette — Rugette is a UK-based design-led rug brand that specializes in machine-washable, pet-friendly rugs for modern homes, offering hypoallergenic materials, non-slip backing, and various sizes and styles. In September 2026 rugette.co.uk drew an estimated 78.4K visits, up 29% on the month before. It ranks #181 of 13,189 Decor brands in United Kingdom and holds a 4.7 Trustpilot rating over 830 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 391 peers: Decor brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Rugette is a UK-based design-led rug brand that specializes in machine-washable, pet-friendly rugs for modern homes, offering hypoallergenic materials, non-slip backing, and various sizes and styles.
01 · Traffic
How much traffic Rugette gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rugette drew an estimated 78.4K visits in September 2026, up 29% on the month before and up 41% over three months.
- Worldwide#115,614of 4.5M sites · Top 5%
- In United Kingdom#6,032of 192K sites · Top 5%
- Decor, worldwide#2,200of 185,686 brands · Top 5%
- Decor, United Kingdom#181of 13,189 brands · Top 5%
78.4K
estimated visits in September
1 mo ▲ +29.0%4 mo ▲ +40.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rugette.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rugette holds 4.7 out of 5 on Trustpilot over 830 reviews, 491 of them in the last twelve months: 90% of customers give five stars and 4% one star. That volume places Rugette in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.
Rug Store Carpet Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rugette sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Rugette sells on Shopify, 100% of its catalogue in stock. The best seller is Wynn Colourful Bordered Rug, at £92.00–£869.00, followed by Alexis Washable Bordered Rug and Fynlor Orange Washable Turkish Rug.
#1Wynn Colourful Bordered RugRugette£92.00–£869.00In stock
#2Alexis Washable Bordered RugRugette£92.00–£869.00In stock
#3Fynlor Orange Washable Turkish RugRugette£92.00–£869.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Rugette in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 31% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$121.77
- Currency
- GBP
04 · Ads
What Rugette is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rugette runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2024 (image, text, video).
Bennett Abstract RugRugette7 Oct 2026image
RugetteRugette6 Oct 2026image
75% Off + Extra 20% With CodeRugette5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Woolknot Halı Paz. Ltd. Sti.verified
Text ad21 Oct 2026Woolknot Halı Paz. Ltd. Sti.verified
Text ad21 Oct 2026Woolknot Halı Paz. Ltd. Sti.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Rugette.
The creators who tag @rugetterugs on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rugetterugs on Instagram, led by Emma Cunningham (49.3K followers, 5.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEmma Cunningham@sophieellaandme · 🇬🇧 GB | Fashion style luxury Creator | 49.3K | 5.0% | 1 | Tagged @rugetterugs |
06 · Competitors according to Gravity
Who Rugette competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rugette among Decor brands in United Kingdom. The closest is Ruggable UK, then Rug Love, FLOOR_STORY, JC RUGS, Inked Rugs, Hug Rug.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Ruggable UKshop.ruggable.co.uk | |||||||
| Rug Loveruglove.co.uk | |||||||
| FLOOR_STORYfloorstory.co.uk | |||||||
| JC RUGSjcrugs.co.uk | |||||||
| Inked Rugsinkedrugs.com | |||||||
| Hug Rughugrug.co.uk |
07 · Company
The company behind Rugette.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rugette is a company based in London, United Kingdom, founded in 2024 according to LinkedIn, on a domain registered in November 2023. It employs about 5 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2024, per LinkedIn
- Domain registered
- 9 Nov 2023
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rugette.co.uk · Shopify · GBP
- Catalogue
- 164 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rugette
What people ask Google about Rugette.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rugette a legit company?
According to Gravity by Benchr, Rugette is a brand based in London, United Kingdom: its website has existed since November 2023, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 32,423 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Rugette?
Customers rate Rugette 4.7 out of 5 on Trustpilot over 830 reviews, 491 of them in the last twelve months: 90% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Rugette sell?
Rugette is a UK-based design-led rug brand that specializes in machine-washable, pet-friendly rugs for modern homes, offering hypoallergenic materials, non-slip backing, and various sizes and styles. Gravity by Benchr classifies it under Decor, with Rugs making up 72% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Rugette prices: how much is it?
Rugette's best seller, Wynn Colourful Bordered Rug, sells from £92.00 to £869.00 on rugette.co.uk. 100% of the catalogue is in stock. Gravity does not track prices daily: check rugette.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Rugette have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Rugette advertises on Facebook and Instagram and on Google, where its offers often run. Check rugette.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Rugette?
Rugette sells on its own website, rugette.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Rugette?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2024 according to LinkedIn, on a domain registered in 2023, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Rugette growing?
Yes. Gravity by Benchr estimates about 78,400 visits to rugette.co.uk in September 2026, up 29% in a month and up 41% over three months. Rugette ranks #181 of 13,189 Decor brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Rugette use?
Gravity by Benchr identifies rugette.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Rugette spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Rugette on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United Kingdom?
Among Decor brands in United Kingdom in the Gravity by Benchr index, Rugette ranks #181 of 13,189 by estimated traffic. Its closest competitors on the same market are Ruggable UK, Rug Love, FLOOR_STORY, JC RUGS, Inked Rugs. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rugette.