Brand page · Decor · United Kingdom
Hug Rug: 126K visits a month, 39 active Meta ads, Gravity score 490.
Hug Rug — Hug Rug is a British manufacturer of sustainable home accessories, specializing in washable doormats, rugs, and runners. In September 2026 hugrug.co.uk drew an estimated 126K visits, up 1% on the month before. It ranks #100 of 13,189 Decor brands in United Kingdom.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 131 peers: Decor brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Hug Rug is a British manufacturer of sustainable home accessories, specializing in washable doormats, rugs, and runners.
01 · Traffic
How much traffic Hug Rug gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hug Rug drew an estimated 126K visits in September 2026, up 1% on the month before and down 3% over three months.
- Worldwide#76,978of 4.5M sites · Top 5%
- In United Kingdom#3,948of 192K sites · Top 5%
- Decor, worldwide#1,339of 185,686 brands · Top 1%
- Decor, United Kingdom#100of 13,189 brands · Top 1%
126K
estimated visits in September
1 mo ▲ +0.7%4 mo ▼ −2.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hug Rug.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hug Rug holds 3.7 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 100% of customers give five stars and 0% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hug Rug sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Hug Rug sells on Shopify, 94% of its catalogue in stock. The best seller is Anti-Slip Rug Underlay, at £12.50–£30.00, followed by Coir Scraper Doormat Natural and Printed Coir Border Grey Blue Doormat.
#1Anti-Slip Rug UnderlayHug Rug£12.50–£30.00In stock
#2Coir Scraper Doormat NaturalHug Rug£14.99In stock
#3Printed Coir Border Grey Blue DoormatHug Rug£12.99–£19.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Hug Rug in its comparison group.
- Average rating
- 4.91 / 5
- Rated products
- 24% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$178.68
- Currency
- GBP
04 · Ads
What Hug Rug is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hug Rug runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2022 (image, text, video).
Official Highgrove Collection • British MadeHug Rug7 Oct 2026video
Official Highgrove Collection • British MadeHug Rug7 Oct 2026video
Hug Rug Sculptured Basketweave Rug, IvoryHug Rug7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Phoenox Textiles Limitedverified
Text ad21 Oct 2026Phoenox Textiles Limitedverified
Text ad21 Oct 2026Phoenox Textiles Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Hug Rug.
The creators who tag @hug__rug on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hug__rug on Instagram, led by Callieanne Jayne Major (18.1K followers, 1.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCallieanne Jayne Major@ourvictorianhome1875 · 🇦🇺 AU | Decoration garden diy Creator | 18.1K | 1.7% | 4 | Tagged @hug__rug |
06 · Competitors according to Gravity
Who Hug Rug competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hug Rug among Decor brands in United Kingdom. The closest is ruggable.co.uk, then Rug Editorial, Tumble, Mattfabriken, Volero, Boutique Rugs.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ruggable.co.ukruggable.co.uk | |||||||
| Rug Editorialrugeditorial.com | |||||||
| Tumbletumbleliving.com | |||||||
| Mattfabrikenmattfabriken.se | |||||||
| Volerovolero.nl | |||||||
| Boutique Rugsboutiquerugs.com |
07 · Company
The company behind Hug Rug.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hug Rug is a company based in Huddersfield, United Kingdom, founded in 1954 according to LinkedIn, on a domain registered in May 2007. It employs about 65 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Huddersfield
- Founded
- 1954, per LinkedIn
- Domain registered
- 11 May 2007
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 65 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hugrug.co.uk · Shopify · GBP
- Catalogue
- 121 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hug Rug
What people ask Google about Hug Rug.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hug Rug legit?
According to Gravity by Benchr, Hug Rug is a brand based in Huddersfield, United Kingdom: its website has existed since May 2007, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 65 people on LinkedIn, it has 24,314 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Hug Rug sell?
Hug Rug is a British manufacturer of sustainable home accessories, specializing in washable doormats, rugs, and runners. Gravity by Benchr classifies it under Decor, with Door Mats making up 49% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Hug Rug expensive?
Hug Rug's best seller, Anti-Slip Rug Underlay, sells from £12.50 to £30.00 on hugrug.co.uk. 94% of the catalogue is in stock. Gravity does not track prices daily: check hugrug.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Hug Rug promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Hug Rug advertises on Facebook and Instagram and on Google, where its offers often run. Check hugrug.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Hug Rug?
Hug Rug sells on its own website, hugrug.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Hug Rug?
Gravity by Benchr records a company based in Huddersfield, United Kingdom, founded in 1954 according to LinkedIn, on a domain registered in 2007, with 65 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Hug Rug growing?
Not at the moment. Gravity by Benchr estimates about 126,300 visits to hugrug.co.uk in September 2026, up 1% in a month and down 3% over three months. Hug Rug ranks #100 of 13,189 Decor brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hug Rug use?
Gravity by Benchr identifies hugrug.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Hug Rug's ad budget?
Gravity by Benchr does not publish a spend figure for Hug Rug on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United Kingdom?
Among Decor brands in United Kingdom in the Gravity by Benchr index, Hug Rug ranks #100 of 13,189 by estimated traffic. Its closest competitors on the same market are ruggable.co.uk, Rug Editorial, Tumble, Mattfabriken, Volero. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hug Rug.