Brand page · Decor · Sweden
Rugvista: 33.5k visits a month, 1,233 active Meta ads, Gravity score 726.
Rugvista — Rugvista is an online retailer offering a wide selection of rugs, bath mats, and unique designs with free delivery and returns. In September 2026 rugvista.com drew an estimated 33.5k visits, up 33% on the month before. It ranks #900 of 42,373 Decor brands in Sweden and holds a 4.1 Trustpilot rating over 8,732 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 40 peers: Decor brands in Sweden with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Rugvista is an online retailer offering a wide selection of rugs, bath mats, and unique designs with free delivery and returns.
01 · Traffic
How much traffic Rugvista gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rugvista drew an estimated 33.5k visits in September 2026, up 33% on the month before and up 13% over three months.
- Worldwide#239,693of 4.5m sites · Top 10%
- In United States#75,192of 1.2m sites · Top 10%
- Decor, worldwide#5,207of 185,686 brands · Top 5%
- Decor, United States#900of 42,373 brands · Top 5%
33.5k
estimated visits in September
1 mo ▲ +33.0%4 mo ▲ +12.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rugvista.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rugvista holds 4.1 out of 5 on Trustpilot over 8,732 reviews, 173 of them in the last twelve months: 90% of customers give five stars and 2% one star. That volume places Rugvista in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%. On Google, Rugvista scores 4.7 over 37 reviews.
Oriental Rug Store Rug Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rugvista sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Rugvista's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Rugvista in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Rugvista is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rugvista runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (text).
RugvistaRugvista8 Oct 2026image
RugvistaRugvista8 Oct 2026image
RugvistaRugvista8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026CarpetVista ABverified
Text ad21 Oct 2026CarpetVista ABverified
Text ad21 Oct 2026CarpetVista ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Rugvista.
The creators who tag @rugvista on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rugvista on Instagram, led by Matilda Bergström (16.1k followers, 2.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMatilda Bergström@matilda.bergstroms · 🇸🇪 SE | Decoration garden diy Creator | 16.1k | 2.5% | 7 | Tagged @rugvista |
06 · Competitors according to Gravity
Who Rugvista competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rugvista among Decor brands in Sweden. The closest is Wreath789, then Mattigo, BENI, Roomy, EuroGreens, I AmEricas Flags.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Wreath789wreath789.com | |||||||
| Mattigomattigo.com | |||||||
| BENIbenirugs.com | |||||||
| Roomyroomy.in.ua | |||||||
| EuroGreenseurogreens.de | |||||||
| I AmEricas Flagsiamericasflags.com |
07 · Company
The company behind Rugvista.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rugvista is a company based in Sweden, founded in 2005 according to LinkedIn, on a domain registered in June 2005. It employs about 105 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- 2005, per LinkedIn
- Domain registered
- 2 Jun 2005
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 105 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rugvista.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rugvista
What people ask Google about Rugvista.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rugvista legit or a scam?
According to Gravity by Benchr, Rugvista is a brand based in Sweden: its website has existed since June 2005, its Trustpilot profile is claimed by the brand, it employs 105 people on LinkedIn, it has 388,415 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Rugvista reviews
Customers rate Rugvista 4.1 out of 5 on Trustpilot over 8,732 reviews, 173 of them in the last twelve months: 90% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, Rugvista scores 4.7 over 37 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Rugvista sell?
Rugvista is an online retailer offering a wide selection of rugs, bath mats, and unique designs with free delivery and returns. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.
Does Rugvista have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Rugvista advertises on Facebook and Instagram and on Google, where its offers often run. Check rugvista.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Rugvista?
Gravity by Benchr records a company based in Sweden, founded in 2005 according to LinkedIn, on a domain registered in 2005, with 105 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Rugvista growing?
Yes. Gravity by Benchr estimates about 33,500 visits to rugvista.com in September 2026, up 33% in a month and up 13% over three months. Rugvista ranks #900 of 42,373 Decor brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Rugvista spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Rugvista on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in Sweden?
Among Decor brands in Sweden in the Gravity by Benchr index, Rugvista ranks #900 of 42,373 by estimated traffic. Its closest competitors on the same market are Wreath789, Mattigo, BENI, Roomy and EuroGreens. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rugvista.