Brand page · Shoes · United States

Rujo Boots Top 5% worldwide Top 10% in United States Top 10% in Shoes Top 10% in Shoes in United States
rujoboots.com·🇺🇸 Dallas, United States· Shopify·Since 2019

Rujo Boots: 41.7k visits a month, 21 active Meta ads, Gravity score 615.

Rujo Boots — Rujo Boots is a brand that designs and sells authentic, handmade cowboy boots for men and women, along with western wear accessories. In September 2026 rujoboots.com drew an estimated 41.7k visits, up 12% on the month before. It ranks #587 of 6,771 Shoes brands in United States and holds a 3.0 Trustpilot rating over 13 reviews.

rujoboots.com@rujoboots 33kTrustpilot 3.0Meta Ad Library 21

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
41.7k
+12% vs. August 2026
Instagram followers
33k
568 posts · @rujoboots
Trustpilot
3.0
13 reviews · 8 in 12 months
Meta ads
21
active · on Google since 2024
Products
93%
in stock · 125 collections
Rank in United States
#587
of 6,771 in Shoes
LinkedIn
—
Data not available
Earned media value
€6.6k
per month, Instagram

Gravity score

615/ 1000 · 9 of 10 indicators rated
Brand Power656
Momentum674
Performance516

Percentiles within 428 peers: Shoes brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Rujo Boots is a brand that designs and sells authentic, handmade cowboy boots for men and women, along with western wear accessories.

01 · Traffic

How much traffic Rujo Boots gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Rujo Boots drew an estimated 41.7k visits in September 2026, up 12% on the month before and up 41% over three months.

  • Worldwide#198,377of 4.5m sites · Top 5%
  • In United States#63,005of 1.2m sites · Top 10%
  • Shoes, worldwide#4,059of 46,962 brands · Top 10%
  • Shoes, United States#587of 6,771 brands · Top 10%
Monthly visitssource Sept 2026

41.7k

estimated visits in September

1 mo ▲ +12.5%4 mo ▲ +41.1%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Rujo Boots.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Rujo Boots holds 3.0 out of 5 on Trustpilot over 13 reviews, 8 of them in the last twelve months: 31% of customers give five stars and 54% one star.

Trustpilotclaimed page · read 20 Oct 2026
3.0TrustScore · 13 reviews · 8 in 12 months
5 ★31%
4 ★8%
3 ★0%
2 ★8%
1 ★54%

Shoe Store Clothing Store Boot Store Activewear Store Men's Clothing Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Rujo Boots sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Rujo Boots sells on Shopify, 93% of its catalogue in stock. The best seller is The Beck, at US$425.00, followed by The Blake and The Zeke.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Boots49%
Clothing Tops15%
Belts8%
Shoe Care & Tools6%

Share of the catalogue by product family.

Activity mixdominant: Shoes
Shoes50%
Clothing16%
Clothing Accessories14%
Household Supplies13%
Handbags, Wallets & Cases4%

The dominant category places Rujo Boots in its comparison group.

Prices and ratingsstore data
Average rating
4.86 / 5
Rated products
81% of the catalogue
In stock
93%
Upper price quartile
US$495.00
Currency
USD

05 · Influencers

Who talks about Rujo Boots.

The creators who tag @rujoboots on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @rujoboots on Instagram, led by Austin Standage (145k followers, 3.2% engagement).

Influencersaccounts tagging @rujoboots · Instagram
AccountProfileFollowersEngagementTagsRelationship
AAustin Standage@decent1s · 🇺🇸 USFashion style luxury Creator145k3.2%3Tagged @rujoboots
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Rujo Boots competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Rujo Boots among Shoes brands in United States. The closest is Double B Boot Company, then HANDPOINT, Gavel Boots, Joe Boots, Texas Boot Ranch, Simple Supply.

CompetitorsShoes · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Double B Boot Companydoublebboots.com
HANDPOINThandpoint.us
Gavel Bootsgavelboot.com
Joe Bootsjoeboots.com
Texas Boot Ranchtexasbootranch.net
Simple Supplysimplesupplyco.com
Competitors Gravity finds for Rujo Boots. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Rujo Boots with Double B Boot Company

07 · Company

The company behind Rujo Boots.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Rujo Boots is a company based in Dallas, United States, on a domain registered in May 2019.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Dallas
Founded
Data not available
Domain registered
8 May 2019
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
rujoboots.com · Shopify · USD
Catalogue
125 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Rujo Boots

What people ask Google about Rujo Boots.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Rujo Boots legit?

According to Gravity by Benchr, Rujo Boots is a brand based in Dallas, United States: its website has existed since May 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 32,950 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Rujo Boots?

Customers rate Rujo Boots 3.0 out of 5 on Trustpilot over 13 reviews, 8 of them in the last twelve months: 31% give five stars, 54% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Rujo Boots?

Rujo Boots is a brand that designs and sells authentic, handmade cowboy boots for men and women, along with western wear accessories. Gravity by Benchr classifies it under Shoes, with Boots making up 49% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Rujo Boots cost?

Rujo Boots' best seller, The Beck, sells US$425.00 on rujoboots.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check rujoboots.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Rujo Boots discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Rujo Boots advertises on Facebook and Instagram and on Google, where its offers often run. Check rujoboots.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Rujo Boots?

Rujo Boots sells on its own website, rujoboots.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Rujo Boots?

Gravity by Benchr records a company based in Dallas, United States, whose domain was registered in 2019. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Rujo Boots doing well?

Yes. Gravity by Benchr estimates about 41,700 visits to rujoboots.com in September 2026, up 12% in a month and up 41% over three months. Rujo Boots ranks #587 of 6,771 Shoes brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Rujo Boots use?

Gravity by Benchr identifies rujoboots.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2024. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Rujo Boots spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Rujo Boots on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Shoes brands in United States?

Among Shoes brands in United States in the Gravity by Benchr index, Rujo Boots ranks #587 of 6,771 by estimated traffic. Its closest competitors on the same market are Double B Boot Company, HANDPOINT, Gavel Boots, Joe Boots and Texas Boot Ranch. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rujo Boots.