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- Runway Rogue
Brand page · Personal Care · United States
Runway Rogue: 76.6k visits a month, 145 active Meta ads, Gravity score 494.
Runway Rogue — Runway Rogue is a woman-founded beauty brand created by 90's supermodel Patricia Hartmann that sells clean luxe beauty products including lipsticks, lip glosses, eyeliners, eyeshadows, and mascara. In September 2026 runwayroguebeauty.com drew an estimated 76.6k visits, up 97% on the month before. It ranks #983 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Runway Rogue is a woman-founded beauty brand created by 90's supermodel Patricia Hartmann that sells clean luxe beauty products including lipsticks, lip glosses, eyeliners, eyeshadows, and mascara.
01 · Traffic
How much traffic Runway Rogue gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Runway Rogue drew an estimated 76.6k visits in September 2026, up 97% on the month before and up 25% over three months.
- Worldwide#117,935of 4.5m sites · Top 5%
- In United States#38,442of 1.2m sites · Top 5%
- Personal Care, worldwide#5,854of 215,119 brands · Top 5%
- Personal Care, United States#983of 33,626 brands · Top 5%
76.6k
estimated visits in September
1 mo ▲ +96.8%4 mo ▲ +25.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Runway Rogue.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Runway Rogue holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Accounting Software Company e-Commerce Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Runway Rogue sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Runway Rogue sells on Shopify, 100% of its catalogue in stock. The best seller is Soft Box | A Pale Nude/Pink With Silver And Gold Shimmer Liquid Lipstick, at US$26.00, followed by Soft Box Crème | A Pale Nude/Pink with Gold and Silver Shimmer Lipstick and Trophy Wife | A Frosted Pale Pastel Pink Liquid Lipstick.
#1Soft Box | A Pale Nude/Pink With Silver And Gold Shimmer Liquid LipstickRunway RogueUS$26.00In stock
#2Soft Box Crème | A Pale Nude/Pink with Gold and Silver Shimmer LipstickRunway RogueUS$31.00In stock
#3Trophy Wife | A Frosted Pale Pastel Pink Liquid LipstickRunway RogueUS$26.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Runway Rogue in its comparison group.
- Average rating
- 4.55 / 5
- Rated products
- 89% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$31.00
- Currency
- USD
04 · Ads
What Runway Rogue is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Runway Rogue runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2023 (image, text, video).
FREE USPS Shipping on all orders over $40Runway Rogue6 Oct 2026video
+40% Volume Boost ClinicallyRunway Rogue6 Oct 2026video
Meet Your Perfect Fall LipRunway Rogue6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Model Next Door Beauty, LLCverified
Text ad21 Oct 2026Model Next Door Beauty, LLCverified
Text ad21 Oct 2026Model Next Door Beauty, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Runway Rogue.
The creators who tag @runway.rogue on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @runway.rogue on Instagram, led by Style The Runway (16.7k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SStyle The Runway@styletherunway · 🇺🇸 US | Fashion style luxury Creator | 16.7k | — | 8 | Tagged @runway.rogue |
06 · Competitors according to Gravity
Who Runway Rogue competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Runway Rogue among Personal Care brands in United States. The closest is Rcaliph, then Alorin, LUMINESS, BUXOM, Noshinku, Kaja.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Rcaliphrcaliph.com | |||||||
| Alorinalorinskin.com | |||||||
| LUMINESSluminessbeauty.com | |||||||
| BUXOMbuxomcosmetics.com | |||||||
| Noshinkunoshinku.com | |||||||
| Kajakajabeauty.com |
07 · Company
The company behind Runway Rogue.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Runway Rogue is a company based in Costa Mesa, United States, founded in 2016 according to LinkedIn, on a domain registered in August 2014. It employs about 6 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Costa Mesa
- Founded
- 2016, per LinkedIn
- Domain registered
- 15 Aug 2014
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 6 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- runwayroguebeauty.com · Shopify · USD
- Catalogue
- 93 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Runway Rogue
What people ask Google about Runway Rogue.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Runway Rogue legit?
According to Gravity by Benchr, Runway Rogue is a brand based in Costa Mesa, United States: its website has existed since August 2014, it sells on a Shopify store, it employs 6 people on LinkedIn, it has 43,872 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Runway Rogue?
Runway Rogue is a woman-founded beauty brand created by 90's supermodel Patricia Hartmann that sells clean luxe beauty products including lipsticks, lip glosses, eyeliners, eyeshadows, and mascara. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 80% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Runway Rogue prices: how much is it?
Runway Rogue's best seller, Soft Box | A Pale Nude/Pink With Silver And Gold Shimmer Liquid Lipstick, sells US$26.00 on runwayroguebeauty.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check runwayroguebeauty.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Runway Rogue discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Runway Rogue advertises on Facebook and Instagram and on Google, where its offers often run. Check runwayroguebeauty.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Runway Rogue?
Runway Rogue sells on its own website, runwayroguebeauty.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Runway Rogue?
Gravity by Benchr records a company based in Costa Mesa, United States, founded in 2016 according to LinkedIn, on a domain registered in 2014, with 6 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Runway Rogue growing?
Yes. Gravity by Benchr estimates about 76,600 visits to runwayroguebeauty.com in September 2026, up 97% in a month and up 25% over three months. Runway Rogue ranks #983 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Runway Rogue use?
Gravity by Benchr identifies runwayroguebeauty.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since April 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Runway Rogue's ad budget?
Gravity by Benchr does not publish a spend figure for Runway Rogue on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Runway Rogue ranks #983 of 33,626 by estimated traffic. Its closest competitors on the same market are Rcaliph, Alorin, LUMINESS, BUXOM and Noshinku. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Runway Rogue.