Brand page · Outdoor Recreation · United Kingdom
Ruroc: 513k visits a month, 332 active Meta ads.
Ruroc — Ruroc designs premium ski and motorcycle helmets for extreme performance and protection. The brand ships helmets to over 100 different countries and employs over 60 staff members. In September 2026 ruroc.com drew an estimated 513k visits, up 12% on the month before. It ranks #33 of 14,873 Outdoor Recreation brands in United Kingdom and holds a 4.6 Trustpilot rating over 24,950 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Ruroc designs premium ski and motorcycle helmets for extreme performance and protection. The brand ships helmets to over 100 different countries and employs over 60 staff members.
01 · Traffic
How much traffic Ruroc gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Ruroc drew an estimated 513k visits in September 2026, up 12% on the month before and up 4% over three months.
- Worldwide#24,336of 4.5m sites · Top 1%
- In United States#7,978of 1.2m sites · Top 1%
- Outdoor Recreation, worldwide#212of 101,136 brands · Top 1%
- Outdoor Recreation, United States#33of 14,873 brands · Top 1%
513k
estimated visits in September
1 mo ▲ +12.5%4 mo ▲ +4.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Ruroc.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Ruroc holds 4.6 out of 5 on Trustpilot over 24,950 reviews, 4,395 of them in the last twelve months: 75% of customers give five stars and 10% one star. That volume places Ruroc in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, Ruroc scores 4.5 over 1,229 reviews.
Motorcycle Equipment and Accessories Store Motorsports Store Winter sport Store Adventure Sports
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Ruroc sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Ruroc's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Ruroc in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Ruroc is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Ruroc runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2024 (image, text, video).
AT4.0 TRACK Core Carbon - Full-Face Bluetooth Motorcycle HelmetRuroc8 Oct 2026video
AT4.0 TRACK Core Carbon - Full-Face Bluetooth Motorcycle HelmetRuroc8 Oct 2026video
RIDE ON THE DARK SIDERuroc7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026TYTAN PG LIMITEDverified
Text ad21 Oct 2026TYTAN PG LIMITEDverified
Text ad21 Oct 2026TYTAN PG LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Ruroc.
The creators who tag @ruroc on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ruroc on Instagram, led by Amina S (44.6k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAmina S@moto.mamma · INTL | Automotive mobility Creator | 44.6k | 0.2% | 18 | Tagged @ruroc |
06 · Competitors according to Gravity
Who Ruroc competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Ruroc among Outdoor Recreation brands in United Kingdom. The closest is shoei-helmets.com, then ls2helmets.com, AGV Helmets, Shoei® Europe, Arai Helmet, schuberth.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| shoei-helmets.comshoei-helmets.com | |||||||
| ls2helmets.comls2helmets.com | |||||||
| AGV Helmetsagv.com | |||||||
| Shoei® Europeshoei-europe.com | |||||||
| Arai Helmetaraihelmet.eu | |||||||
| schuberth.comschuberth.com |
07 · Company
The company behind Ruroc.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Ruroc is a company based in United Kingdom, founded in 2007 according to LinkedIn, on a domain registered in August 2006. It employs about 72 people and is listed at early_stage_venture stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 2007, per LinkedIn
- Domain registered
- 1 Aug 2006
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 72 on LinkedIn · 51-200
- Funding stage
- Early stage venture · last deal: series a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ruroc.com · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Ruroc
What people ask Google about Ruroc.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Ruroc a legit company?
According to Gravity by Benchr, Ruroc is a brand based in United Kingdom: its website has existed since August 2006, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 72 people on LinkedIn, it has 1,196,538 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Ruroc reviews
Customers rate Ruroc 4.6 out of 5 on Trustpilot over 24,950 reviews, 4,395 of them in the last twelve months: 75% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, Ruroc scores 4.5 over 1,229 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Ruroc?
Ruroc designs premium ski and motorcycle helmets for extreme performance and protection. The brand ships helmets to over 100 different countries and employs over 60 staff members. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Ruroc promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Ruroc advertises on Facebook and Instagram and on Google, where its offers often run. Check ruroc.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Ruroc?
Ruroc sells on its own website, ruroc.com, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Ruroc?
Gravity by Benchr records a company based in United Kingdom, founded in 2007 according to LinkedIn, on a domain registered in 2006, with 72 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Ruroc growing?
Yes. Gravity by Benchr estimates about 513,300 visits to ruroc.com in September 2026, up 12% in a month and up 4% over three months. Ruroc ranks #33 of 14,873 Outdoor Recreation brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Ruroc use?
Gravity by Benchr identifies ruroc.com as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records.
How much does Ruroc spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Ruroc on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in United Kingdom?
Among Outdoor Recreation brands in United Kingdom in the Gravity by Benchr index, Ruroc ranks #33 of 14,873 by estimated traffic. Its closest competitors on the same market are shoei-helmets.com, ls2helmets.com, AGV Helmets, Shoei® Europe and Arai Helmet. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Ruroc.