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- Russell Stover
Brand page · Food Items · United States
Russell Stover traffic, ads & competitors 97.7k visits a month, 8 active Meta ads, Gravity score 510.
Russell Stover — Russell Stover Chocolates is an American manufacturer of boxed chocolates, candy gifting, and seasonal chocolates. The company produces approximately 100 million pounds of chocolate candies each year and operates under three brands: Russell Stover, Whitman's, and Pangburn's. In September 2026 russellstover.com drew an estimated 97.7k visits, up 15% on the month before. It ranks #257 of 20,419 Food Items brands in the United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 22 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 651 peers: Food Items brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Russell Stover Chocolates is an American manufacturer of boxed chocolates, candy gifting, and seasonal chocolates. The company produces approximately 100 million pounds of chocolate candies each year and operates under three brands: Russell Stover, Whitman's, and Pangburn's.
01 · Traffic
Russell Stover website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Russell Stover drew an estimated 97.7k visits in September 2026, up 15% on the month before and down 33% over three months.
- Worldwide#95,557of 4.5m sites · Top 5%
- In United States#31,269of 1.2m sites · Top 5%
- Food Items, worldwide#2,463of 260,714 brands · Top 1%
- Food Items, United States#257of 20,419 brands · Top 5%
97.7k
estimated visits in September
1 mo ▲ +14.6%4 mo ▼ −32.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Russell Stover reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Russell Stover holds 2.3 out of 5 on Trustpilot over 7 reviews, 3 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Confectionery Chocolate Shop Candy Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Russell Stover best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Russell Stover's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Russell Stover in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Russell Stover ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Russell Stover runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Customized gift for any occasion.Russell Stover30 Sept 2026video
Personalize a chocolate greeting.Russell Stover20 Sept 2026video
Personalize a chocolate greeting.Russell Stover20 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Russell Stover Candies Incverified
Text ad21 Oct 2026Russell Stover Candies Incverified
Text ad21 Oct 2026Russell Stover Candies Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Russell Stover influencers
The creators who tag @russellstoverus on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @russellstoverus on Instagram, led by James Dewees (17.9k followers, 4.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJames Dewees@yourbuddyreggie · 🇺🇸 US | Music concerts dance Creator | 17.9k | 4.4% | 2 | Tagged @russellstoverus |
06 · Competitors according to Gravity
Russell Stover competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Russell Stover among Food Items brands in the United States. The closest is zingermans.com, then Karavansay, Alfajores de las Sierras de Minas, Aurora Alimentos, Vital Choice, Gilde.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| zingermans.comzingermans.com | |||||||
| Karavansaykaravansay.com | |||||||
| Alfajores de las Sierras de Minassierrasdeminas.com.uy | |||||||
| Aurora Alimentosauroraalimentos.com.br | |||||||
| Vital Choicevitalchoice.com | |||||||
| Gildegilde.no |
07 · Company
Who is behind Russell Stover?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Russell Stover is a company based in United States, on a domain registered in December 1996. It employs about 995 people.
- Entity country
- 🇺🇸 United States
- Domain registered
- 21 Dec 1996
- Employees
- 995 on LinkedIn
- Own store
- russellstover.com · Magento
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Russell Stover
What people ask Google about Russell Stover.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Russell Stover a legit company?
According to Gravity by Benchr, Russell Stover is a brand based in the United States: its website has existed since December 1996, it sells on a Magento store, it employs 995 people on LinkedIn, it has 25,146 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Russell Stover?
Russell Stover Chocolates is an American manufacturer of boxed chocolates, candy gifting, and seasonal chocolates. The company produces approximately 100 million pounds of chocolate candies each year and operates under three brands: Russell Stover, Whitman's, and Pangburn's. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Does Russell Stover have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Russell Stover advertises on Facebook and Instagram and on Google, where its offers often run. Check russellstover.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Russell Stover?
Russell Stover sells on its own website, russellstover.com, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Russell Stover?
Gravity by Benchr records a company based in United States, whose domain was registered in 1996, with 995 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Russell Stover doing well?
Not at the moment. Gravity by Benchr estimates about 97,700 visits to russellstover.com in September 2026, up 15% in a month and down 33% over three months. Russell Stover ranks #257 of 20,419 Food Items brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Russell Stover use?
Gravity by Benchr identifies russellstover.com as a Magento store. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Russell Stover's ad budget?
Gravity by Benchr does not publish a spend figure for Russell Stover on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in the United States?
Among Food Items brands in the United States in the Gravity by Benchr index, Russell Stover ranks #257 of 20,419 by estimated traffic. Its closest competitors on the same market are zingermans.com, Karavansay, Alfajores de las Sierras de Minas, Aurora Alimentos and Vital Choice. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Russell Stover.