Brand page · Personal Care · Australia
RY.com.au: 39.2k visits a month, 1 active Meta ads, Gravity score 449.
RY.com.au — RY.com.au is an Australian online retailer specializing in haircare and skincare products, offering a wide range of professional brands and beauty products. In September 2026 ry.com.au drew an estimated 39.2k visits. It ranks #233 of 6,103 Personal Care brands in Australia and holds a 4.6 Trustpilot rating over 5,653 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 263 peers: Personal Care brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
RY.com.au is an Australian online retailer specializing in haircare and skincare products, offering a wide range of professional brands and beauty products.
01 · Traffic
How much traffic RY.com.au gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
RY.com.au drew an estimated 39.2k visits in September 2026 and down 5% over three months.
- Worldwide#209,118of 4.5m sites · Top 5%
- In Australia#5,255of 105k sites · Top 5%
- Personal Care, worldwide#10,653of 215,119 brands · Top 5%
- Personal Care, Australia#233of 6,103 brands · Top 5%
39.2k
estimated visits in September
1 mo ▲ +0.0%4 mo ▼ −5.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about RY.com.au.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
RY.com.au holds 4.6 out of 5 on Trustpilot over 5,653 reviews, 1 of them in the last twelve months: 87% of customers give five stars and 5% one star. That volume places RY.com.au in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What RY.com.au sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
RY.com.au sells on Shopify, 79% of its catalogue in stock. The best seller is Postage Insurance - complete protection for loss or damage during transit, at A$2.95, followed by milk_shake Incredible Milk Leave-In Treatment 150ml and milk_shake Icy Blonde Shampoo 300ml.
#1Postage Insurance - complete protection for loss or damage during transitRY.com.auA$2.95In stock
#2milk_shake Incredible Milk Leave-In Treatment 150mlRY.com.auA$30.36In stock
#3milk_shake Icy Blonde Shampoo 300mlRY.com.auA$30.36In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places RY.com.au in its comparison group.
- Average rating
- 4.52 / 5
- Rated products
- 15% of the catalogue
- In stock
- 79%
- Upper price quartile
- US$43.31
- Currency
- AUD
04 · Ads
What RY.com.au is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
RY.com.au runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since June 2025 (image, text, video).
Schwarzkopf BC Clean Performance Colour Freeze Treatment 200mlRY.com.au27 Feb 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026JB Rebus Pty Ltdverified
Text ad20 Oct 2026JB Rebus Pty Ltdverified
Text ad20 Oct 2026JB Rebus Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about RY.com.au.
The creators who tag @ry.com.au on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who RY.com.au competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for RY.com.au among Personal Care brands in Australia. The closest is Lookfantastic, then AbsoluteSkin, Self Care Beauty, Above The Collar, BreezeCare, Hair Beauty Mart.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lookfantasticlookfantastic.com.au | |||||||
| AbsoluteSkinabsoluteskin.com.au | |||||||
| Self Care Beautyselfcarebeauty.com.au | |||||||
| Above The Collarcheckout.abovethecollar.com.au | |||||||
| BreezeCarebreezecareoralhealth.com | |||||||
| Hair Beauty Marthairbeautymart.com.au |
07 · Company
The company behind RY.com.au.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
RY.com.au is a company based in Bundall, Australia, founded in 2007 according to LinkedIn. It employs about 14 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Bundall
- Founded
- 2007, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 14 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ry.com.au · Shopify · AUD
- Catalogue
- 749 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about RY.com.au
What people ask Google about RY.com.au.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is RY.com.au a legit company?
According to Gravity by Benchr, RY.com.au is a brand based in Bundall, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 14 people on LinkedIn, it has 22,738 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
RY.com.au reviews: is it worth it?
Customers rate RY.com.au 4.6 out of 5 on Trustpilot over 5,653 reviews, 1 of them in the last twelve months: 87% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is RY.com.au?
RY.com.au is an Australian online retailer specializing in haircare and skincare products, offering a wide range of professional brands and beauty products. Gravity by Benchr classifies it under Personal Care, with Personal Care making up 50% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is RY.com.au expensive?
RY.com.au's best seller, Postage Insurance - complete protection for loss or damage during transit, sells A$2.95 on ry.com.au. 79% of the catalogue is in stock. Gravity does not track prices daily: check ry.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
RY.com.au promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: RY.com.au advertises on Facebook and Instagram and on Google, where its offers often run. Check ry.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy RY.com.au?
RY.com.au sells on its own website, ry.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind RY.com.au?
Gravity by Benchr records a company based in Bundall, Australia, founded in 2007 according to LinkedIn, with 14 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is RY.com.au doing well?
Not at the moment. Gravity by Benchr estimates about 39,200 visits to ry.com.au in September 2026, up 0% in a month and down 5% over three months. RY.com.au ranks #233 of 6,103 Personal Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does RY.com.au use?
Gravity by Benchr identifies ry.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does RY.com.au spend on Meta ads?
Gravity by Benchr does not publish a spend figure for RY.com.au on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Australia?
Among Personal Care brands in Australia in the Gravity by Benchr index, RY.com.au ranks #233 of 6,103 by estimated traffic. Its closest competitors on the same market are Lookfantastic, AbsoluteSkin, Self Care Beauty, Above The Collar and BreezeCare. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with RY.com.au.