Brand page · Clothing · United States
Saalt: 278k visits a month, 49 active Meta ads, Gravity score 550.
Saalt — Saalt creates sustainable period care products including reusable period underwear, menstrual cups, and discs that empower people to live simply and sustainably. In September 2026 saalt.com drew an estimated 278k visits, up 20% on the month before. It ranks #523 of 97,158 Clothing brands in United States and holds a 2.6 Trustpilot rating over 22 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Saalt creates sustainable period care products including reusable period underwear, menstrual cups, and discs that empower people to live simply and sustainably.
01 · Traffic
How much traffic Saalt gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Saalt drew an estimated 278k visits in September 2026, up 20% on the month before and down 1% over three months.
- Worldwide#39,899of 4.5m sites · Top 1%
- In United States#12,970of 1.2m sites · Top 5%
- Clothing, worldwide#3,508of 459,295 brands · Top 1%
- Clothing, United States#523of 97,158 brands · Top 1%
278k
estimated visits in September
1 mo ▲ +19.7%4 mo ▼ −1.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Saalt.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Saalt holds 2.6 out of 5 on Trustpilot over 22 reviews, 10 of them in the last twelve months: 50% of customers give five stars and 23% one star. That volume places Saalt in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Health and Beauty Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Saalt sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Saalt sells on Shopify, 99% of its catalogue in stock. The best seller is Saalt Soft Cup, at US$32.00, followed by Saalt Disc and Saalt Cup Wash.
#1Saalt Soft CupSaaltUS$32.00In stock
#2Saalt DiscSaaltUS$35.00In stock
#3Saalt Cup WashSaaltUS$14.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Saalt in its comparison group.
- Average rating
- 4.22 / 5
- Rated products
- 87% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$89.50
- Currency
- USD
04 · Ads
What Saalt is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Saalt runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2022 (image, text, video).
End of Summer Sale: Up to 50% off period underwear.Saaltco8 Oct 2026video
Shorter periods and less cramping?Saaltco7 Oct 2026video
Drop the stigma. Try the cup.Saaltco7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Saalt LLCverified
Text ad21 Oct 2026Saalt LLCverified
Text ad21 Oct 2026Sohail Ahmed Chaudhryverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Saalt.
The creators who tag @saaltco on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @saaltco on Instagram, led by Happy V (173k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHappy V@myhappyv · 🇺🇸 US | Health medicine Creator | 173k | 0.1% | 2 | Tagged @saaltco |
06 · Competitors according to Gravity
Who Saalt competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Saalt among Clothing brands in United States. The closest is Korui, then Flex, WUKA, Thinx, Modibodi, INTIMINA.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Koruikorui.com.br | |||||||
| Flexflexfits.com | |||||||
| WUKAwuka.co.uk | |||||||
| Thinxthinx.com | |||||||
| Modibodius.modibodi.com | |||||||
| INTIMINAintimina.com |
07 · Company
The company behind Saalt.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Saalt is a company based in Boise, United States, founded in 2018 according to LinkedIn, on a domain registered in January 2000. It employs about 42 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Boise
- Founded
- 2018, per LinkedIn
- Domain registered
- 30 Jan 2000
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 42 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- saalt.com · Shopify · USD
- Catalogue
- 128 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Saalt
What people ask Google about Saalt.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Saalt legit or a scam?
According to Gravity by Benchr, Saalt is a brand based in Boise, United States: its website has existed since January 2000, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 42 people on LinkedIn, it has 102,182 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Saalt?
Customers rate Saalt 2.6 out of 5 on Trustpilot over 22 reviews, 10 of them in the last twelve months: 50% give five stars, 23% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Saalt?
Saalt creates sustainable period care products including reusable period underwear, menstrual cups, and discs that empower people to live simply and sustainably. Gravity by Benchr classifies it under Clothing, with Lingerie making up 59% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Saalt prices: how much is it?
Saalt's best seller, Saalt Soft Cup, sells US$32.00 on saalt.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check saalt.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Saalt discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Saalt advertises on Facebook and Instagram and on Google, where its offers often run. Check saalt.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Saalt?
Saalt sells on its own website, saalt.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Saalt?
Gravity by Benchr records a company based in Boise, United States, founded in 2018 according to LinkedIn, on a domain registered in 2000, with 42 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Saalt growing?
Not at the moment. Gravity by Benchr estimates about 277,900 visits to saalt.com in September 2026, up 20% in a month and down 1% over three months. Saalt ranks #523 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Saalt use?
Gravity by Benchr identifies saalt.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Saalt spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Saalt on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Saalt ranks #523 of 97,158 by estimated traffic. Its closest competitors on the same market are Korui, Flex, WUKA, Thinx and Modibodi. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Saalt.